K11 MUSEA

K11 MUSEA is the new cultural-retail destination on Victoria Dockside, Hong Kong. Inspired by ‘A Muse by the Sea’, K11 MUSEA is designed to enrich the new consumer’s daily life through the power of creativity, culture and innovation.

After 10 years of planning and building, K11 MUSEA opened its doors in August 2019 to usher in a new era of cultural retail which speaks to the growing consumer demand for naturally immersive experiences of art, culture, nature and commerce.

K11 Group was founded by entrepreneur Adrian Cheng in 2008 with a social mission to incubate talent and propagate culture. In creating K11 MUSEA - K11 Group’s most ambitious project to date - Cheng’s vision is to reinvigorate Hong Kong’s waterfront with 100 creative powers and make K11 MUSEA the silicon valley of culture that will inspire global millennials, and facilitate a broader discussion on the interconnectedness of creativity, culture and innovation.

K11 MUSEA sits on the site formerly known as Holt's Wharf, an important go-down in Tsim Sha Tsui that dates back to 1910. The historic logistics hub eventually made Hong Kong one of the busiest ports in the world. Paying tribute to its unique history and its position as the confluence of cultures, K11 MUSEA is committed to incubating the local cultural scene by allowing visitors access to world-class curation of year-round art and cultural programmes.

The architecture of K11 MUSEA was led by Kohn Pedersen Fox architecture practice, James Corner Field Operations, and in collaboration with over 100 creatives including Rotterdam-based OMA, Hong Kong-based architecture studio LAAB, AB Concept and a diverse group of artists, craftsmen, designers and more.

Tsim Sha Tsui has always been known as one of Hong Kong’s major shopping centres. But what if you want to visit a different calibre of shopping mall altogether?

K11 MUSEA in Tsim Sha Tsui opened its doors in 2019, and with it ushered in a new era of innovative shopping and cultural experiences. Not an ordinary shopping mall, K11 MUSEA integrates the humanities, art, culture, entertainment and catering with its retail and shopping experience. As a world class cultural retail landmark, K11 offers customers an entirely innovative experience. The Opera Theatre, for example, is situated at the atrium of K11 and consists of hundreds of lights forming an artistic spiral effect, captivating those who walk in for the first time. As well as this, the Gold Ball, a spherical space with a gold triangular pattern, is located right at the centre of K11 MUSEA.

It provides a versatile creative space for exhibitions and events, adding another element to the whole shopping experience.