Insa-dong
Geographical district
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
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Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea
Gallery
The best of Insa-dong
Bucket-list experiences
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Princess Hanbok Rental & Snap Photoshoot Experience
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US$ 14.39
10 off
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)
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US$ 5.75
10 off
Hanbok Experience at Gyeongbokgung with Korean Hairstyling
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US$ 10.79
10 off
Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour
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US$ 62.35
10 off
Gyeongbok Palace, Bukchon Village, and Gwangjang Tour
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US$ 29.40
10 off
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)
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US$ 35.00
10 off
Max Out Seoul: Must Visit Highlights One Day Tour
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US$ 72.15
10 off
History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour
Bestseller
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US$ 54.85
10 off
THE FORET SPA Gwanghwamun Branch in Jongno
In-app reservation
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US$ 99.75
10 off
Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ
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US$ 98.00
10 off
20 off
Sale
Seoul Historic Walking Tour
Private group
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US$ 35.65
10 off
Seoul Morning E-Bike Tour
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US$ 105.00
10 off
Make it a getaway
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Stanford Hotel Myeongdong
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US$ 99.45
Line Hotel Myeongdong
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US$ 56.71
Step Inn Myeongdong 1
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US$ 37.08
US$ 135.56
Sotetsu Fresa Inn Seoul Myeong Dong
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US$ 93.72
US$ 94.75
LOTTE City Hotel Myeongdong
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US$ 102.23
US$ 109.92
Hotel Skypark Central Myeongdong
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US$ 81.66
Metro Hotel
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US$ 74.46
Nine Tree Premier Hotel Myeongdong 2
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US$ 96.34
US$ 163.19
Grid Inn
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US$ 57.84
Koreana Hotel
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US$ 89.67
Hotel Venue G
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US$ 43.47
US$ 54.18
Travelodge Myeongdong Euljiro
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US$ 73.32
Events with a lot of buzz
Nanta Show Ticket in Seoul
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US$ 22.00
US$ 35.65
Wild Wild After Party Musical Seoul Ticket
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US$ 23.50
US$ 48.45
[THE MAN Alive : CHOICE] Musical Seoul Ticket
Bestseller
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US$ 43.89
THE PAINTERS Season 2 : Show in Seoul
Bestseller
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US$ 28.45
US$ 35.65
CHEF Show - the next generation of BIBAP!
Bestseller
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US$ 24.95
US$ 35.65
K-Kick Taekwondo Show Ticket
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US$ 21.39
Seoul Musical Drama: Finding Mr. Destiny Ticket
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US$ 23.50
US$ 35.65
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul
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US$ 37.25
US$ 39.19
Romance Drama "Beautiful Life" Ticket in Seoul
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US$ 17.80
US$ 35.65
Korean Musical Bar in Seoul: ShowFilx
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US$ 7.85
US$ 14.95
Trouble-free transport
KORAIL PASS - KTX Train Ticket
Bestseller
Halal-friendly
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From
US$ 86.39
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour
Bestseller
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From
US$ 13.35
US$ 13.39
Seoul car rentals | Choose from multiple car models
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From
US$ 37
/day
US$ 45.85
Incheon International Airport - Seoul Shared Van
Easy refund
US$ 21.49
US$ 25.15
Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park
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US$ 44.55
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do
Customized itinerary
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US$ 13.35
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits
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US$ 3.59
South Korea Intercity Express Bus Tickets
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US$ 7.15
US$ 10.69
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island
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US$ 133.55
EZL CARD | A prepaid card for Korea transportation and shopping
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US$ 3.59
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort
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US$ 204.79
US$ 242.19
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
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US$ 258.20
US$ 293.85
All that's good & tasty
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MAN JOK OH HYANG JOKBAL (City Hall Branch)
Easy refund
From
US$ 27.09
Myeongdongjeong
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From
US$ 20.65
Yennaljip Charcoal Korean BBQ Restaurant in Hongik Univ. Station (Seat reservation not included)
Easy refund
From
US$ 10.65
HANAM PIG (Apgujeong Rodeo Branch)
Easy refund
From
US$ 12.10
Myth Jokbal in Myeongdong
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From
US$ 27.79
Sunmine Haengbok Gejang (Dongdaemun Branch)
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From
US$ 21.39
From
US$ 138.89
Jihwaja in Seoul
Set menu
À la carte
24-hour confirmation
From
US$ 78.35
853 in Insadong
Easy refund
From
US$ 54.85
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
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US$ 1.45
Gomkuksizib (Myeongdong Branch)
Easy refund
From
US$ 12.85
Isaac Toast Myeongdong Cathedral
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US$ 6.45
US$ 6.65
More to explore
Dongdaemun Discount Coupon in Seoul - Super PASS
Bestseller
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US$ 1.29
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours
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US$ 12.09
US$ 14.25
Seoul City Tour Bus Night View Course
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US$ 16.45
US$ 19.25
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide
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Free
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher
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Free
The Shilla Duty Free Seoul Store Voucher
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Free
Shinsegae Department Store Benefit Coupon in Myeongdong
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Free
Seoul Hapa Kristin & Chuu Lens Free Voucher
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Free
OLIVE YOUNG Mobile Coupon (Cash Voucher)
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US$ 3.59
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul
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Free
Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)
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From
US$ 7.69
US$ 8.55
Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)
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From
US$ 23.09
US$ 25.65
Why people love Insa-dong
Angelica ******
3 Nov
The Korail Pass is very convenient and worthy of its price! Definitely a must-buy when you plan to go to Busan or other areas outside Seoul. We used it to go to Busan and then Pohang. You can reserved seats already ahead via their website or just go to the ktx stations ticketing office and they can reserve them for you. There were instances when we arrived way early than the train schedule we booked and we just asked for assistance at the ticketing booth if they can reschedule to earlier ones available and they did! We're grateful because we were able to save so much time! Just show them the tickets and korail pass voucher then they will check and explain to you the available schedules you can choose.
2+
HUANG *********
3 Nov
It is recommended that friends who are not familiar with Seoul take the train to learn about the neighborhoods near Gwanghwamun! The tour guide is very funny, the breeze is comfortable, and it’s fun to say hello to passers-by along the way!
Mon compte
3 Nov
How easy it is to use and what a choice of tours to take! The Lotte Tower offers an absolutely breathtaking panorama.
KUO ********
3 Nov
Olive Young's products can be purchased at lower prices. It's quite cost-effective. The store clerk may be a little confused when using it, but there's no problem in using it.
Ruphina ***
3 Nov
The performance was superb, from stage design, costumes to lighting and props… The venue was a small one, the team was a small team but because of this, it gave a “secret party” vibe and the ambiance was very good. I watched the same performance in an other country with a much larger venue, it didn’t give off the same vibe as in Korea. Just enjoy the little “cabaret show” and make your trip memorable.
Chang *******
3 Nov
Very convenient location. Staff are very nice, massage is great. it’s very relaxing!
Rafael *******
3 Nov
So easy to use and a great way to save on different attractions in Seoul. Highly recommended for travellers who wants to save greatly on the different sights in Seoul.
1+
Klook User
3 Nov
It was a very fun tour! Our tour guide was Chloe and she was very knowledgeable about all the places we visited. I highly recommend doing this tour if it’s your first time visiting Korea! 😊👍
2+
Nearby places to go
FAQs about Insa-dong
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What to know before visiting Insa-dong
Remarkable Landmarks and Must-Visit Sights
Insadong-gil
Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.
Unhyeongung mansion
Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.
Jogyesa Temple
Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.
Cultural and Historical Significance
Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.
Local Cuisine
Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.
Culture and History
Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.