Insa-dong

Scenic spot
★ 4.9 (97K+ reviews) • 1M+ booked
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
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Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea

The best of Insa-dong

Bucket-list experiences

Princess Hanbok Rental & Snap Photoshoot Experience

Princess Hanbok Rental & Snap Photoshoot Experience

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★ 4.9 (346)
From US$ 13.70
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)

Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)

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★ 4.9 (283)
From US$ 5.49
US$ 6.85
Hanbok Experience at Gyeongbokgung with Korean Hairstyling

Hanbok Experience at Gyeongbokgung with Korean Hairstyling

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★ 4.9 (456)
From US$ 10.29
Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

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★ 4.8 (181)
From US$ 29.40
Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

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Free cancellation
Instant confirmation
★ 4.7 (497)
US$ 59.95
US$ 61.65
Max Out Seoul: Must Visit Highlights City Tour

Max Out Seoul: Must Visit Highlights City Tour

English available
Free cancellation
Instant confirmation
★ 5.0 (61)
US$ 47.69
History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

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Free cancellation
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★ 4.6 (370)
US$ 52.75
US$ 54.80
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

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★ 4.6 (47)
From US$ 35.00
Chinese Seoul Tram : leng leng lele (3-Hour)

Chinese Seoul Tram : leng leng lele (3-Hour)

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★ 5.0 (47)
US$ 85.00
Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

English available
Free cancellation
Instant confirmation
★ 4.7 (25)
US$ 98.00
20 off
Sale
Seoul Tram English Tour for Winter Season (Wheely Winter Magic)

Seoul Tram English Tour for Winter Season (Wheely Winter Magic)

English available
Free cancellation
Instant confirmation
★ 4.9 (33)
US$ 85.00
Seoul Pedicab Tour

Seoul Pedicab Tour

Private group
Free cancellation
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★ 4.9 (100)
From US$ 61.65
US$ 82.20

Make it a getaway

Stanford Hotel Myeongdong

Stanford Hotel Myeongdong

Instant confirmation
★ 4.8 (1,159)
From US$ 97.77
Line Hotel Myeongdong

Line Hotel Myeongdong

Instant confirmation
★ 4.4 (421)
From US$ 52.21
Hotel Skypark Central Myeongdong

Hotel Skypark Central Myeongdong

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★ 4.8 (1,021)
From US$ 72.82
Hotel Venue G

Hotel Venue G

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★ 4.2 (1,020)
From US$ 43.57
Lotte Hotel Seoul

Lotte Hotel Seoul

Instant confirmation
★ 4.3 (1,899)
From US$ 216.27
Travelodge Myeongdong Euljiro

Travelodge Myeongdong Euljiro

Instant confirmation
★ 4.2 (1,008)
From US$ 74.15
Step Inn Myeongdong 1

Step Inn Myeongdong 1

Instant confirmation
★ 4.8 (800)
From US$ 35.7
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

Instant confirmation
★ 4.8 (2,188)
From US$ 97.44
N285 Hotel Insadong

N285 Hotel Insadong

Instant confirmation
★ 4.4 (268)
From US$ 65.94
US$ 156.22
Koreana Hotel

Koreana Hotel

Instant confirmation
★ 4.3 (1,141)
From US$ 65
Royal Hotel Seoul

Royal Hotel Seoul

Instant confirmation
★ 4.6 (1,018)
From US$ 88.8
US$ 89.7
Hotel Skypark Myeongdong Ii

Hotel Skypark Myeongdong Ii

Instant confirmation
★ 4.7 (1,010)
From US$ 65.6

Events with a lot of buzz

Nanta Show Ticket in Seoul

Nanta Show Ticket in Seoul

Bestseller
Free cancellation
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★ 4.8 (11,462)
From US$ 21.79
US$ 34.25
Wild Wild After Party Musical Seoul Ticket

Wild Wild After Party Musical Seoul Ticket

Bestseller
Free cancellation
Instant confirmation
★ 4.9 (1,146)
From US$ 36.95
30 off
Sale
[THE MAN Alive : CHOICE] Musical Seoul Ticket

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Bestseller
Free cancellation
Instant confirmation
★ 4.6 (282)
From US$ 33.95
50 off
Sale
THE PAINTERS Live Art K-pop Dance Show in Seoul

THE PAINTERS Live Art K-pop Dance Show in Seoul

Bestseller
Free cancellation
Instant confirmation
★ 4.8 (1,582)
From US$ 19.19
30 off
Sale
Jump - Comic Martial Arts Performance Ticket in Seoul

Jump - Comic Martial Arts Performance Ticket in Seoul

Bestseller
Free cancellation
Instant confirmation
★ 4.6 (1,027)
From US$ 16.79
30 off
Sale
CHEF Show - the next generation of BIBAP!

CHEF Show - the next generation of BIBAP!

Bestseller
Free cancellation
★ 4.8 (1,310)
From US$ 19.19
30 off
Sale
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

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★ 4.3 (18)
From US$ 25.05
30 off
Sale
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

Free cancellation
Instant confirmation
★ 4.7 (54)
From US$ 20.59
Seoul Musical Drama: Finding Mr. Destiny Ticket

Seoul Musical Drama: Finding Mr. Destiny Ticket

Free cancellation
★ 4.7 (107)
US$ 22.60
US$ 34.25
Romance Drama "Beautiful Life" Ticket in Seoul

Romance Drama "Beautiful Life" Ticket in Seoul

Free cancellation
★ 4.8 (13)
US$ 17.15
US$ 34.25
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

Free cancellation
Instant confirmation
★ 4.2 (6)
From US$ 7.55
US$ 14.39
Magic Drawing Show <Doodle POP> Ticket in Seoul
US$ 16.09
US$ 34.25

Trouble-free transport

KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.8 (8,864)
From US$ 82.89
Free 3GB eSIM for South Korea worth ₩9,300
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Bestseller
Free cancellation
Instant confirmation
★ 4.7 (838)
From US$ 13.35
US$ 13.39
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

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★ 3.6 (32)
US$ 3.45
25 off
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Customized itinerary
Free cancellation
Instant confirmation
★ 4.8 (774)
From US$ 8.59
US$ 12.85
Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park
From US$ 42.85
Incheon International Airport - Seoul Shared Van

Incheon International Airport - Seoul Shared Van

Free cancellation
★ 4.6 (80)
US$ 18.79
US$ 24.19
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
★ 4.7 (1,261)
US$ 6.85
US$ 10.29
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Free cancellation
Instant confirmation
★ 4.9 (23)
From US$ 115.60
10 off
Sale
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Free cancellation
Instant confirmation
★ 4.8 (20)
From US$ 196.95
US$ 232.90
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
From US$ 248.35
US$ 282.59
Seoul Private Car Rental with Driver to Paju DMZ

Seoul Private Car Rental with Driver to Paju DMZ

Free cancellation
Instant confirmation
★ 4.5 (4)
From US$ 287.50

All that's good & tasty

MAN JOK OH HYANG JOKBAL (City Hall Branch)

MAN JOK OH HYANG JOKBAL (City Hall Branch)

Free cancellation
★ 4.7 (1,086)
From US$ 26.05
Myeongdongjeong

Myeongdongjeong

Free cancellation
★ 4.0 (253)
From US$ 19.89
Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

Free cancellation
Book now for tomorrow
★ 4.5 (50)
From US$ 20.55
Myth Jokbal in Myeongdong

Myth Jokbal in Myeongdong

Free cancellation
★ 4.4 (327)
From US$ 26.75
HANAM PIG (Apgujeong Rodeo Branch)

HANAM PIG (Apgujeong Rodeo Branch)

Free cancellation
★ 4.3 (122)
From US$ 11.65
853 in Insadong

853 in Insadong

Free cancellation
★ 4.5 (82)
From US$ 52.75
Jihwaja in Seoul

Jihwaja in Seoul

Set menu
À la carte
24-hour confirmation
★ 4.5 (25)
From US$ 75.35
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
US$ 1.39
90 off
Combo
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
★ 4.3 (88)
US$ 6.19
US$ 6.39
Gomkuksizib (Myeongdong Branch)

Gomkuksizib (Myeongdong Branch)

Free cancellation
★ 4.0 (2)
From US$ 12.35
Myeongdong Hanu Bang

Myeongdong Hanu Bang

Free cancellation
Book now for tomorrow
★ 3.9 (19)
From US$ 26.75

More to explore

Insadong Food Half Day Tour

Insadong Food Half Day Tour

Small group
Free cancellation
★ 4.9 (11)
US$ 102.75
Dongdaemun Discount Coupon in Seoul - Super PASS

Dongdaemun Discount Coupon in Seoul - Super PASS

Bestseller
Instant confirmation
★ 4.3 (359)
US$ 1.25
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Bestseller
Free cancellation
Instant confirmation
★ 4.2 (179)
Free Voucher
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Bestseller
Instant confirmation
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★ 4.5 (514)
US$ 11.75
US$ 13.70
OLIVE YOUNG Mobile Coupon (Cash Voucher)

OLIVE YOUNG Mobile Coupon (Cash Voucher)

Instant confirmation
★ 4.9 (190)
From US$ 3.45
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Instant confirmation
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★ 4.4 (127)
Free Voucher
Seoul City Tour Bus Night View Course

Seoul City Tour Bus Night View Course

Bestseller
Instant confirmation
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★ 4.1 (734)
US$ 15.79
US$ 18.49
Shinsegae Department Store Benefit Coupon in Myeongdong

Shinsegae Department Store Benefit Coupon in Myeongdong

Instant confirmation
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★ 4.3 (43)
Free Voucher
The Shilla Duty Free Seoul Store Voucher

The Shilla Duty Free Seoul Store Voucher

Free cancellation
Instant confirmation
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★ 4.4 (50)
Free Voucher
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Instant confirmation
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★ 4.3 (28)
Free Voucher
Daiso Mobile Coupon (Cash Voucher) in Korea

Daiso Mobile Coupon (Cash Voucher) in Korea

Instant confirmation
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★ 4.9 (19)
From US$ 6.85
Seoul Gwangjang Market Unique Food Tour

Seoul Gwangjang Market Unique Food Tour

Free cancellation
Instant confirmation
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★ 5.0 (62)
US$ 69.39

Why people love Insa-dong

4.9 /5
97K+ reviews
Read all reviews
Cindy ****
2 days ago
Confirmation of purchase came through instantly. Mobile vouchers can be used in the shop straight after purchase, can be combined with store discount/promotion and tax refund.
2+
Cindy ****
2 days ago
very easy to use. confirmation of purchase came through instantly. can be combined with store promotion/ discount and tax refund.
2+
Klook客路用户
3 days ago
The performance started at about five o'clock. The atmosphere was very good and the actors also interacted with each other, which was good.
Leng *******
2 days ago
Good value and there were a lot of choices for the hanboks. The location is near to GyeongBokGung so we don’t have to walk far. They provided petticoats to keep you warm and the hairstylist was really good
Klook 用戶
2 days ago
Every time I come to Seoul, I come to see the Macho Man Show. The whole atmosphere is created very well. The venue is at Euljiro 3-ga Station of Subway Line 2. It is very convenient to arrange in your itinerary. Highly recommended.
Mai ***
2 days ago
Very easy to redeem. You can do your shopping first and calculate how many vouchers you need as the vouchers can be combined and the exchange rate is quite good. Do take note of the tax refund as the amount after discount can be less than the voucher value.
Norafifah ******
2 days ago
very easy to use, you can directly board the bus and scan the qr. you just have to be there before the time to allow yourself to find the platform.
Klook User
3 days ago
My brother and I got a small facial package and we both enjoyed it thoroughly. As part of the treatment, we did a collagen mask and we came out of it shiny and hydrated. The workers and whole experience was pleasant and right after we finished we wanted to go back.
1+

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Insa-dong

When is the best time to visit Insadong?

How can I get to Insadong using public transportation?

Where can I find visitor information in Insadong?

What makes weekends special in Insadong?

Can you recommend any dining spots in Insadong?

What should I do if I have trouble booking a ride to my hotel in Insadong?

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What to know before visiting Insa-dong

Remarkable Landmarks and Must-Visit Sights

Insadong-gil

Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.

Unhyeongung mansion

Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.

Jogyesa Temple

Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.

Cultural and Historical Significance

Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.

Local Cuisine

Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.

Culture and History

Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.