Jongno-gu

Commercial district
★ 4.9 (87K+ reviews) • 1M+ booked
Welcome to Jongno-gu, the historic heart of Seoul where tradition meets modernity. Nestled in the vibrant cityscape, this district is a treasure trove of cultural heritage, bustling markets, and serene palaces. Known for its rich historical landmarks and dynamic business environment, Jongno-gu offers a unique blend of old and new that will captivate your senses. Whether you're a history buff, a foodie, or a curious traveler, this must-visit destination invites you to immerse yourself in the rich heritage and dynamic experiences of South Korea.
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Seoul, South Korea

The best of Jongno-gu

Bucket-list experiences

Seoul City/Walking Tour for Vegetarians and Muslims

Seoul City/Walking Tour for Vegetarians and Muslims

Halal-friendly
Easy refund
Instant confirmation
US$ 46.49
10 off
Hanbok Rental with Korean Hairstyling at Hanboknam Gyeongbokgung

Hanbok Rental with Korean Hairstyling at Hanboknam Gyeongbokgung

Bestseller
Halal-friendly
Easy refund
★ 4.5 (9,405)
From US$ 11.59
10 off
Hanbok Rental and Photoshoot Experience by Hanbok That Day

Hanbok Rental and Photoshoot Experience by Hanbok That Day

Bestseller
Easy refund
Instant confirmation
★ 4.6 (1,859)
From US$ 10.75
10 off
Gyeongbokgung Oneday Hanbok Rental Experience

Gyeongbokgung Oneday Hanbok Rental Experience

Bestseller
Easy refund
Instant confirmation
★ 4.6 (4,570)
From US$ 14.30
10 off
Hanbok Rental near Changdeok Palace by Dorothy Hanbok

Hanbok Rental near Changdeok Palace by Dorothy Hanbok

Bestseller
Easy refund
Instant confirmation
★ 4.8 (980)
From US$ 7.29
10 off
30 off
Sale
Seohwa Hanbok Rental at Gyeongbokgung

Seohwa Hanbok Rental at Gyeongbokgung

Bestseller
Easy refund
Instant confirmation
★ 4.5 (746)
From US$ 15.95
10 off
Gyeongbokgung Hanbok & Hairstyling Experience

Gyeongbokgung Hanbok & Hairstyling Experience

Bestseller
Private group
Easy refund
★ 4.5 (789)
From US$ 6.70
10 off
Alive Museum & Dynamic Maze Ticket in Seoul

Alive Museum & Dynamic Maze Ticket in Seoul

Bestseller
Easy refund
Instant confirmation
★ 4.6 (2,761)
From US$ 8.39
US$ 9.29
Gyeongbokgung K-drama Hanbok Experience by Daehanhanbok

Gyeongbokgung K-drama Hanbok Experience by Daehanhanbok

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★ 4.8 (110)
From US$ 6.45
10 off
Hanbok Rental at Changdeokgung Hanboknam Store

Hanbok Rental at Changdeokgung Hanboknam Store

Bestseller
Easy refund
Instant confirmation
★ 4.5 (701)
From US$ 11.59
10 off
Seoul Kimchi & Culture Experience

Seoul Kimchi & Culture Experience

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Book now for tomorrow
★ 4.6 (902)
From US$ 32.19
10 off

Make it a getaway

LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

Instant confirmation
★ 4.8 (1,801)
From US$ 103.43
Grid Inn

Grid Inn

Instant confirmation
★ 4.6 (824)
From US$ 54.72
Koreana Hotel

Koreana Hotel

Instant confirmation
★ 4.3 (933)
From US$ 89.39
Hotel Venue G

Hotel Venue G

Instant confirmation
★ 4.2 (916)
From US$ 44.68
US$ 55.72
N285 Hotel Insadong

N285 Hotel Insadong

Instant confirmation
★ 4.4 (175)
From US$ 83.27
Shilla Stay Gwanghwamun Myungdong

Shilla Stay Gwanghwamun Myungdong

Instant confirmation
★ 4.2 (969)
From US$ 92.38
US$ 167.96
ibis Ambassador Seoul Insadong

ibis Ambassador Seoul Insadong

Instant confirmation
★ 4.2 (956)
From US$ 86.62
US$ 90.76
AMID HOTEL SEOUL

AMID HOTEL SEOUL

Instant confirmation
★ 4.5 (313)
From US$ 69.29
US$ 74.49
Hotel Kuretakeso Insadong

Hotel Kuretakeso Insadong

Instant confirmation
★ 4.1 (569)
From US$ 67.09
Hotel Midcity Myeongdong

Hotel Midcity Myeongdong

Instant confirmation
★ 4.5 (356)
From US$ 86.83
Insadong R Guesthouse

Insadong R Guesthouse

Instant confirmation
★ 4.0 (64)
From US$ 35.99
Fully Mini Hotel Insadong

Fully Mini Hotel Insadong

Instant confirmation
★ 3.9 (63)
From US$ 41.04

Events with a lot of buzz

Nanta Show Ticket in Seoul

Nanta Show Ticket in Seoul

Bestseller
Easy refund
Book now for today
★ 4.8 (11,234)
From US$ 22.15
15 off
Wild Wild After Party Musical Seoul Ticket

Wild Wild After Party Musical Seoul Ticket

Bestseller
Easy refund
Instant confirmation
★ 4.9 (1,030)
From US$ 23.59
40 off
Sale
[THE MAN Alive : CHOICE] Musical Seoul Ticket

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Bestseller
Easy refund
Instant confirmation
★ 4.6 (244)
From US$ 33.05
40 off
Sale
THE PAINTERS Season 2 : Show in Seoul

THE PAINTERS Season 2 : Show in Seoul

Bestseller
Easy refund
Instant confirmation
★ 4.8 (1,554)
From US$ 28.59
US$ 35.75
CHEF Show - the next generation of BIBAP!

CHEF Show - the next generation of BIBAP!

Bestseller
Easy refund
★ 4.8 (1,304)
From US$ 25.05
US$ 35.75
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

Easy refund
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★ 4.7 (46)
From US$ 17.19
20 off
Sale
Seoul Musical Drama: Finding Mr. Destiny Ticket
US$ 23.59
US$ 35.75
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

Instant confirmation
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From US$ 15.75
US$ 39.35
Romance Drama "Beautiful Life" Ticket in Seoul
US$ 17.89
US$ 35.75
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

Easy refund
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★ 4.0 (5)
From US$ 7.89
US$ 15.05

Trouble-free transport

Incheon international Airport(ICN) Transfers
US$ 45.19
20 off
Sale
KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.8 (8,680)
From US$ 87.79
Free 3GB eSIM for South Korea worth ₩9,300
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Bestseller
Easy refund
Instant confirmation
★ 4.7 (787)
From US$ 137.95
10 off
Sale
Incheon International Airport - Seoul Shared Van
US$ 17.29
20 off
Sale
Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park
From US$ 44.69
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do

Customized itinerary
Easy refund
Instant confirmation
★ 4.8 (757)
From US$ 12.09
10 off
Sale
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

Instant confirmation
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★ 2.7 (6)
US$ 3.59
25 off
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
★ 4.7 (1,020)
US$ 7.15
10 off
10 off
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Easy refund
Instant confirmation
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★ 5.0 (9)
From US$ 134.09
20 off
Sale
EZL CARD | A prepaid card for Korea transportation and shopping
US$ 3.59
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Easy refund
Instant confirmation
★ 4.7 (18)
From US$ 205.59
US$ 243.15
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
From US$ 259.25
US$ 294.99

All that's good & tasty

MAN JOK OH HYANG JOKBAL (City Hall Branch)

MAN JOK OH HYANG JOKBAL (City Hall Branch)

Easy refund
★ 4.7 (1,084)
From US$ 27.19
Myeongdongjeong

Myeongdongjeong

Easy refund
★ 4.0 (252)
From US$ 20.75
Myth Jokbal in Myeongdong

Myth Jokbal in Myeongdong

Easy refund
★ 4.4 (325)
From US$ 27.89
Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

Easy refund
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★ 4.5 (44)
From US$ 21.45
[Michelin Guide] Seoul Mugunghwa (Lotte Hotel Sogong Branch)
From US$ 139.45
Jihwaja in Seoul

Jihwaja in Seoul

Set menu
À la carte
24-hour confirmation
★ 4.5 (25)
From US$ 78.69
853 in Insadong

853 in Insadong

Easy refund
★ 4.5 (78)
From US$ 55.09
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
US$ 1.45
90 off
Combo
Gomkuksizib (Myeongdong Branch)

Gomkuksizib (Myeongdong Branch)

Easy refund
★ 4.0 (2)
From US$ 12.89
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
★ 4.3 (74)
US$ 6.45
US$ 6.65
Myeongdong Hanu Bang

Myeongdong Hanu Bang

Easy refund
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★ 3.9 (19)
From US$ 27.89

More to explore

Dongdaemun Discount Coupon in Seoul - Super PASS

Dongdaemun Discount Coupon in Seoul - Super PASS

Bestseller
Instant confirmation
★ 4.4 (275)
US$ 1.29
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Bestseller
Instant confirmation
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★ 4.5 (458)
US$ 12.15
US$ 14.30
Seoul City Tour Bus Night View Course

Seoul City Tour Bus Night View Course

Bestseller
Instant confirmation
Book now for tomorrow
★ 4.1 (718)
US$ 16.69
US$ 19.30
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Easy refund
Instant confirmation
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★ 4.1 (120)
Free
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Instant confirmation
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★ 4.3 (105)
Free
The Shilla Duty Free Seoul Store Voucher

The Shilla Duty Free Seoul Store Voucher

Instant confirmation
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★ 4.5 (44)
Free
Shinsegae Department Store Benefit Coupon in Myeongdong

Shinsegae Department Store Benefit Coupon in Myeongdong

Instant confirmation
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★ 4.1 (13)
Free
OLIVE YOUNG Mobile Coupon (Cash Voucher)

OLIVE YOUNG Mobile Coupon (Cash Voucher)

Instant confirmation
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★ 4.8 (26)
From US$ 3.59
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Instant confirmation
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★ 4.6 (16)
Free
Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Easy refund
Instant confirmation
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★ 4.7 (3)
From US$ 7.75
US$ 8.59
Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

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★ 5.0 (1)
From US$ 23.19
US$ 25.75
Seoul Gifts - Traditional Seoul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Traditional Seoul Gifts (Pick up at Myeongdong / Jongno)

Easy refund
Instant confirmation
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From US$ 10.29
US$ 11.45

Why people love Jongno-gu

4.9 /5
87K+ reviews
Read all reviews
Angelica ******
4 days ago
The Korail Pass is very convenient and worthy of its price! Definitely a must-buy when you plan to go to Busan or other areas outside Seoul. We used it to go to Busan and then Pohang. You can reserved seats already ahead via their website or just go to the ktx stations ticketing office and they can reserve them for you. There were instances when we arrived way early than the train schedule we booked and we just asked for assistance at the ticketing booth if they can reschedule to earlier ones available and they did! We're grateful because we were able to save so much time! Just show them the tickets and korail pass voucher then they will check and explain to you the available schedules you can choose.
2+
HUANG *********
4 days ago
It is recommended that friends who are not familiar with Seoul take the train to learn about the neighborhoods near Gwanghwamun! The tour guide is very funny, the breeze is comfortable, and it’s fun to say hello to passers-by along the way!
KUO ********
4 days ago
Olive Young's products can be purchased at lower prices. It's quite cost-effective. The store clerk may be a little confused when using it, but there's no problem in using it.
Ruphina ***
4 days ago
The performance was superb, from stage design, costumes to lighting and props… The venue was a small one, the team was a small team but because of this, it gave a “secret party” vibe and the ambiance was very good. I watched the same performance in an other country with a much larger venue, it didn’t give off the same vibe as in Korea. Just enjoy the little “cabaret show” and make your trip memorable.
Klook 用戶
4 days ago
There are ladies in their store who can speak Chinese and they are very nice. Azhu's mother there is also very serious and helps me immediately when I need help. The clothes are very beautiful😻
Klook User
4 days ago
I'm so glad I booked ahead of time with Klook! It made the process of renting a hanbok a lot easier!
Tseng *******
4 days ago
Easy to use, you can also upgrade the package at a reasonable price if you don't find anything you like in the original package.
Klook User
4 days ago
it was a clean and nice train ride from seoul to busan and busan to seoul. booking early is advisable to get seats online.

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Jongno-gu

What is the best time to visit Jongno-gu, Seoul?

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What to know before visiting Jongno-gu

Remarkable Landmarks and Must-Visit Sights

Gyeongbokgung Palace

Journey into the heart of Korea's royal past at Gyeongbokgung Palace, the most majestic of the Joseon Dynasty's palaces. As you wander through its grand halls and serene gardens, you'll be captivated by the intricate architecture and the stories of kings and queens that echo through its corridors. Whether you're a history buff or simply looking to soak in the beauty of Korean heritage, Gyeongbokgung offers an unforgettable glimpse into the nation's regal history.

Changdeokgung Palace

Step into a world of timeless elegance at Changdeokgung Palace, a UNESCO World Heritage site celebrated for its stunning Secret Garden. This palace is a masterpiece of Korean landscape architecture, where nature and history intertwine seamlessly. As you explore its tranquil pathways and lush greenery, you'll discover why it was a favored retreat for Korean royalty. Changdeokgung is a must-visit for anyone eager to experience the serene beauty of Korea's royal past.

Bukchon Hanok Village

Immerse yourself in the charm of ancient Korea at Bukchon Hanok Village, a living museum of traditional Korean architecture. Stroll through its narrow alleys lined with beautifully preserved hanok houses, and feel the pulse of history in this picturesque neighborhood. Whether you're capturing the perfect photo or simply enjoying the peaceful ambiance, Bukchon offers a unique window into Korea's cultural heritage amidst the vibrant cityscape of Seoul.

Culture and History

Jongno-gu is the beating heart of Seoul's history, where you can walk through time in the footsteps of Korean royalty. This district has been the epicenter of Korean politics, economics, and culture for over 600 years, housing the majestic Joseon-era royal palaces and the iconic Blue House, the former presidential residence. As you explore, you'll find yourself immersed in the stories and traditions that have shaped Korea's past and present.

Local Cuisine

Jongno-gu is a culinary haven that promises to tantalize your taste buds with its diverse array of traditional Korean dishes. Start your food adventure at Gwangjang Market, one of Korea's oldest traditional markets, where you can savor bindaetteok (mung bean pancakes) and mayak gimbap (mini seaweed rice rolls). Don't miss the vibrant food scene in Insadong, where you can indulge in bibimbap, bulgogi, and authentic Korean tea and snacks. Whether you're sampling street food or dining in upscale restaurants, Jongno-gu offers a delightful culinary experience for every palate.

Cultural Significance

Steeped in history, Jongno-gu is a treasure trove of cultural landmarks, including palaces, temples, and traditional villages. This district played a pivotal role during the Joseon Dynasty and remains a vibrant cultural hub in modern Seoul. As you wander through its streets, you'll encounter the rich heritage that continues to influence Korean culture today.

Historical Landmarks

Discover the grandeur of Korea's royal past by visiting Jongno-gu's key historical landmarks. Gyeongbokgung Palace, Changdeokgung Palace, and the Jongmyo Shrine are must-see sites that offer a fascinating glimpse into the architectural splendor and regal history of the Joseon Dynasty. Each landmark tells its own story, inviting you to explore the legacy of Korea's illustrious past.