Insa-dong

Scenic spot
★ 4.9 (97K+ reviews) • 1M+ booked
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
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Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea

The best of Insa-dong

Bucket-list experiences

Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)
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From £ 4.39
£ 5.49
Princess Hanbok Rental & Snap Photoshoot Experience
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Princess Hanbok Rental & Snap Photoshoot Experience

Free cancellation
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From £ 10.95
Hanbok Experience at Gyeongbokgung with Korean Hairstyling
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Hanbok Experience at Gyeongbokgung with Korean Hairstyling

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From £ 8.25
Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

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From £ 23.49
Chinese Seoul Tram : leng leng lele (3-Hour)

Chinese Seoul Tram : leng leng lele (3-Hour)

Free cancellation
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£ 67.85
Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

Bestseller
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£ 47.95
£ 49.29
Seoul Tram English Tour for Winter Season (Wheely Winter Magic)

Seoul Tram English Tour for Winter Season (Wheely Winter Magic)

English available
Free cancellation
Instant confirmation
£ 67.85
Max Out Seoul: Must Visit Highlights City Tour
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Max Out Seoul: Must Visit Highlights City Tour

English available
Free cancellation
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£ 38.15
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

Free cancellation
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From £ 27.95
Seoul Pedicab Tour

Seoul Pedicab Tour

Private group
Free cancellation
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From £ 49.29
£ 65.75
Chinese Seoul Tram : leng leng lele (2-Hour)

Chinese Seoul Tram : leng leng lele (2-Hour)

Free cancellation
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£ 55.89
Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

English available
Free cancellation
Instant confirmation
£ 78.25
20 off
Sale

Make it a getaway

The Stay Hotel Myeongdong

The Stay Hotel Myeongdong

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From £ 35.46
Line Hotel Myeongdong

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From £ 41.73
Hotel Skypark Central Myeongdong

Hotel Skypark Central Myeongdong

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From £ 51.39
Migliore Hotel Seoul Myeongdong

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From £ 52.49
SEOUL N HOTEL Dongdaemun

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From £ 26.30
L7 HONGDAE by LOTTE

L7 HONGDAE by LOTTE

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From £ 88.99
Hotel MANU

Hotel MANU

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From £ 61.87
£ 80.35
G2 Hotel Myeongdong

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From £ 56.18
£ 74.32
Stanford Hotel Myeongdong

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From £ 78.55
L7 MYEONGDONG by LOTTE

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From £ 99.64
Step Inn Myeongdong 1

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From £ 27.89
£ 103.60
Holiday Inn Express Seoul Hongdae, an IHG Hotel
From £ 88.91

Events with a lot of buzz

Nanta Show Ticket in Seoul

Nanta Show Ticket in Seoul

Bestseller
Free cancellation
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From £ 19.75
£ 27.39
Wild Wild After Party Musical Seoul Ticket
Year End Sales

Wild Wild After Party Musical Seoul Ticket

Bestseller
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From £ 29.55
30 off
Sale
[THE MAN Alive : CHOICE] Musical Seoul Ticket
Year End Sales

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Bestseller
Free cancellation
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From £ 27.15
50 off
Sale
THE PAINTERS Live Art K-pop Dance Show in Seoul
Year End Sales

THE PAINTERS Live Art K-pop Dance Show in Seoul

Bestseller
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From £ 15.35
30 off
Sale
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul
Year End Sales
From £ 20.05
30 off
Sale
Jump - Comic Martial Arts Performance Ticket in Seoul
Year End Sales

Jump - Comic Martial Arts Performance Ticket in Seoul

Bestseller
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From £ 13.45
30 off
Sale
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

Free cancellation
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From £ 16.45
CHEF Show - the next generation of BIBAP!

CHEF Show - the next generation of BIBAP!

Bestseller
Free cancellation
From £ 15.35
30 off
Sale
Seoul Musical Drama: Finding Mr. Destiny Ticket
£ 18.09
£ 27.39
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

Free cancellation
Instant confirmation
From £ 6.05
£ 11.50
Romance Drama "Beautiful Life" Ticket in Seoul
£ 13.69
£ 27.39
Magic Drawing Show <Doodle POP> Ticket in Seoul
£ 12.89
£ 27.39

Trouble-free transport

KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
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From £ 66.29
Free 3GB eSIM for South Korea worth ₩9,300
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits
£ 2.75
25 off
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour
From £ 10.69
Incheon International Airport - Seoul Shared Van
£ 15.05
£ 19.35
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)
From £ 6.85
£ 10.29
Incheon international Airport(ICN) Transfers
Year End Sales
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island
Year End Sales

Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

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From £ 92.45
10 off
Sale
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort
From £ 157.49
£ 186.25
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
From £ 198.55
£ 225.95
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
£ 5.49
£ 8.25

All that's good & tasty

Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

Free cancellation
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From £ 16.45
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
£ 4.95
£ 5.09
MAN JOK OH HYANG JOKBAL (City Hall Branch)
From £ 20.85
Myeongdongjeong

Myeongdongjeong

Free cancellation
From £ 15.89
Wangbijip (Myeongdong 2nd store)
From £ 9.85
Myth Jokbal in Myeongdong

Myth Jokbal in Myeongdong

Free cancellation
From £ 21.39
Crab Hoe Fish (Jangchung-dong Main Branch)

Crab Hoe Fish (Jangchung-dong Main Branch)

Free cancellation
Book now for tomorrow
From £ 105.05
THE PLACE Dining (N Seoul Tower Branch)
£ 15.89
MAN JOK OH HYANG JOKBAL (Dongdaemun Branch)
From £ 20.85
Wangbijip (Myeongdong Main store)
From £ 10.40

More to explore

History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour
Klook's choice

History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

Bestseller
Free cancellation
Instant confirmation
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£ 42.19
£ 43.85
2 Days Top Attractions of Korea Tours (DMZ+Seoul City Tour)

2 Days Top Attractions of Korea Tours (DMZ+Seoul City Tour)

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From £ 58.29
Seoul Morning E-Bike Tour

Seoul Morning E-Bike Tour

Free cancellation
Instant confirmation
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£ 83.85
Seoul Historic Walking Tour

Seoul Historic Walking Tour

Private group
Instant confirmation
£ 27.39
[Muslim friendly] Special Seoul/Nami Island/Shopping Day Tour

[Muslim friendly] Special Seoul/Nami Island/Shopping Day Tour

Halal-friendly
Free cancellation
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From £ 65.75
Korea Glasses Shopping & Famous Sights Tours

Korea Glasses Shopping & Famous Sights Tours

Free cancellation
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£ 53.69
K-Model Class by ESteem

K-Model Class by ESteem

Afternoon departure
Free cancellation
Instant confirmation
From £ 11.65
£ 54.79
Unlimited Data eSIMs for South Korea from SKT (Free T-Money)

Unlimited Data eSIMs for South Korea from SKT (Free T-Money)

Instant confirmation
Book now for today
From £ 9.55
£ 9.85
N Seoul Tower Ticket

N Seoul Tower Ticket

Bestseller
Halal-friendly
Instant confirmation
Book now for today
£ 8.25
£ 11.50
Discover Seoul Pass

Discover Seoul Pass

Bestseller
Halal-friendly
Free cancellation
Instant confirmation
Book now for today
From £ 27.39

Why people love Insa-dong

4.9 /5
97K+ reviews
Read all reviews
Cindy ****
3 days ago
Confirmation of purchase came through instantly. Mobile vouchers can be used in the shop straight after purchase, can be combined with store discount/promotion and tax refund.
2+
Cindy ****
3 days ago
very easy to use. confirmation of purchase came through instantly. can be combined with store promotion/ discount and tax refund.
2+
Klook客路用户
3 days ago
The performance started at about five o'clock. The atmosphere was very good and the actors also interacted with each other, which was good.
Leng *******
3 days ago
Good value and there were a lot of choices for the hanboks. The location is near to GyeongBokGung so we don’t have to walk far. They provided petticoats to keep you warm and the hairstylist was really good
Klook 用戶
3 days ago
Every time I come to Seoul, I come to see the Macho Man Show. The whole atmosphere is created very well. The venue is at Euljiro 3-ga Station of Subway Line 2. It is very convenient to arrange in your itinerary. Highly recommended.
Mai ***
3 days ago
Very easy to redeem. You can do your shopping first and calculate how many vouchers you need as the vouchers can be combined and the exchange rate is quite good. Do take note of the tax refund as the amount after discount can be less than the voucher value.
Norafifah ******
3 days ago
very easy to use, you can directly board the bus and scan the qr. you just have to be there before the time to allow yourself to find the platform.
Klook User
3 days ago
My brother and I got a small facial package and we both enjoyed it thoroughly. As part of the treatment, we did a collagen mask and we came out of it shiny and hydrated. The workers and whole experience was pleasant and right after we finished we wanted to go back.
1+

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Insa-dong

When is the best time to visit Insadong?

How can I get to Insadong using public transportation?

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Can you recommend any dining spots in Insadong?

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What to know before visiting Insa-dong

Remarkable Landmarks and Must-Visit Sights

Insadong-gil

Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.

Unhyeongung mansion

Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.

Jogyesa Temple

Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.

Cultural and Historical Significance

Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.

Local Cuisine

Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.

Culture and History

Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.