Sanrio Puroland

Amusement park
★ 4.8 (14K+ reviews) • 366K+ booked
Welcome to Sanrio Puroland, an enchanting indoor theme park nestled in Tama New Town, Tokyo, Japan. Known affectionately as 'Hello Kitty Land,' this magical destination is a haven for fans of beloved Sanrio characters such as Hello Kitty, My Melody, Cinnamoroll, Gudetama, and Aggretsuko. Since its opening on December 7, 1990, Sanrio Puroland has been captivating the hearts of visitors, drawing over 1.5 million guests annually. Perfect for families with young children and fans of all ages, this whimsical park offers a delightful escape into a realm of cuteness and fun. Explore the vibrant attractions, enjoy live shows, indulge in themed shopping and dining experiences, and create unforgettable memories in a world where the magic of Sanrio characters comes to life. Whether you're a lifelong fan or new to the charm of Sanrio, Sanrio Puroland promises a joyful adventure filled with wonder and excitement.
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1 Chome-31 Ochiai, Tama, Tokyo, Japan

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Why people love Sanrio Puroland

4.8 /5
14K+ reviews
Read all reviews
Klook User
2 days ago
easy to get to from train station, scan voucher on app to enter, very crowed and long lines for some things.
1+
Huang *****
3 days ago
It is an indoor paradise. The money spent on the tickets is mainly to watch Sanrio's performances, one at noon and one in the afternoon. You have to go to the official website to see the detailed opening days before you have the opportunity to watch them live. There is Kitty House, Coolomi Meet and Greet, Sanrio Star Restaurant, a special edition Sanrio Star gift shop, and there are many amazing gashapon on site (half the cost in Taiwan), it is worth trying to twist a few.
2+
pyb ******
3 days ago
"Sanrio Puroland was a dream come true for any Hello Kitty fan! The entire park is filled with adorable, colorful decorations, making it a kawaii paradise. The character parades and live shows were fantastic, bringing Sanrio favorites like My Melody and Cinnamoroll to life. The Hello Kitty’s house tour was a highlight—so much attention to detail, and great for photos! The park has a range of activities for all ages, from rides to meet-and-greets with characters. The themed food was also super cute and tasty! It’s a smaller park, so it’s easy to explore in half a day, and perfect for families and Sanrio fans. Highly recommended for a fun, whimsical day in Tokyo!"
Nichille ********
3 days ago
it’s ok. i saw the kids enjoy it and it’s fine with me. maybe a little less than what i expect. but it is worth visiting if you have small girls. 😊
1+
Klook User
3 days ago
I hated but kids love it. it’s too much for normal adult - heaven for kids ! really good food in restaurant and unfortunately long waiting times for rides
2+
fu *********
3 days ago
Sanrio is a great place for the whole family to spend time together. Although the place in the park is not big, once you enter, you will naturally feel very happy when you see your favorite Sanrio characters.
Klook User
4 days ago
This Sanrio castle is really for the kids and kids at heart. The boat ride is amazing so don’t forget to have this activity when you go here though the line is really long which took us more than an hour in queue. The food court is also super cute, love the colors.
1+
Klook User
4 days ago
Such a wonderful experience! Every Sanrio girl’s dream, highly recommend even my boyfriend enjoyed it! + the food is pretty good, considering its amusement park level. All rides are free, tremendous amount of photo opportunities + you can meet the characters, just be quick to get a greetings e-ticket at the Strawberry house!! 10 out of 10

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FAQs about Sanrio Puroland

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What to know before visiting Sanrio Puroland

Remarkable Landmarks and Must-Visit Sights

Sanrio Character Boat Ride

Set sail on the Sanrio Character Boat Ride, where the magic of Sanrio comes to life! This enchanting journey takes you through a vibrant world filled with your favorite characters like My Melody, Cinnamoroll, and more. Perfect for families, this gentle ride offers a delightful experience as you witness beloved characters preparing for a grand party hosted by Hello Kitty. It's a whimsical adventure that promises smiles and memories for fans of all ages.

Hello Kitty's House

Welcome to Hello Kitty's House, a charming escape into the world of everyone's favorite feline! Step inside to explore beautifully decorated rooms filled with adorable furniture and personal items that offer a glimpse into Hello Kitty's daily life. This attraction is a dream come true for fans, providing endless photo opportunities and a chance to meet Hello Kitty herself. It's a must-visit for anyone looking to immerse themselves in the cuteness of Sanrio.

Miracle Gift Parade

Join the celebration at the Miracle Gift Parade, a spectacular showcase of Sanrio magic! This vibrant parade, held around the Tree of Wisdom in Puro Village, features your favorite Sanrio characters dancing and performing to lively music. As a highlight of any visit to Puroland, the parade captivates both children and adults alike with its colorful displays and joyful atmosphere. Don't miss this unforgettable experience that marks the 25th anniversary of Sanrio Puroland!

Cultural Significance

Sanrio Puroland is a vibrant celebration of Japanese pop culture, offering a delightful dive into the world of kawaii (cute) culture. This enchanting theme park is a must-visit for anyone fascinated by the adorable Sanrio characters that have charmed fans across the globe. It's a place where the essence of Japanese society's love for all things cute comes to life.

Historical Background

Since its opening in 1990, Sanrio Puroland has been a cherished destination for fans of Hello Kitty and other iconic characters. The park's history is deeply connected with the rise of these beloved figures, making it an essential stop for enthusiasts eager to explore the roots of their favorite characters.

Cultural and Historical Significance

Sanrio Puroland stands as a cultural icon, conceived as a bold challenge to the Walt Disney Company. Its origins trace back to the 'Sanrio Science Culture Communication Center' project from 1985. Opening its doors in 1990, coinciding with Sanrio's 30th anniversary, the park has since become a beloved cultural landmark, celebrating the enduring appeal of kawaii aesthetics and the beloved Sanrio characters.

Dining Experiences

Indulge in a variety of themed dining experiences at Sanrio Puroland, where every meal is a delightful adventure. From Hello Kitty-shaped pancakes to character-themed bento boxes, the dining options are as charming as the attractions. Don't miss the buffet-style Restaurant Yakata or the colorful Sanrio Rainbow World Restaurant, where you can savor dishes inspired by your favorite characters. The Character Food Court is a treat, offering Japanese curries and sweets shaped like Hello Kitty and My Melody.