Ssamzigil

Supermarket
★ 4.9 (112K+ reviews) • 1M+ booked
Discover the enchanting world of Ssamzigil, a vibrant cultural shopping complex nestled in the heart of Insadong, Seoul. Since its opening in 2004, Ssamzigil has become a must-visit destination for travelers seeking a unique cultural experience. This unique shopping mall is a harmonious blend of Korea's rich traditions and its dynamic present, offering visitors an immersive experience in the world of crafts and culture. As you embark on a spiral journey through its myriad of stalls, you'll find each brimming with charming and quirky finds, making it a perfect spot for those eager to taste Seoul's eclectic culture. With its colorful array of shops, galleries, and cafes, Ssamzigil offers a delightful escape into the artistic soul of Korea, seamlessly blending modernity with traditional Korean charm. Whether you're a culture enthusiast or a curious traveler, Ssamzigil promises an unforgettable experience in the heart of Seoul.
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44 Insadong-gil, Jongno-gu, Seoul, South Korea

The best of Ssamzigil

Bucket-list experiences

Seoul Pedicab Tour

Seoul Pedicab Tour

Private group
Free cancellation
Book now for tomorrow
★ 4.9 (100)
From £ 49.19
£ 65.59
Hanbok Rental with Korean Hairstyling at Hanboknam Gyeongbokgung

Hanbok Rental with Korean Hairstyling at Hanboknam Gyeongbokgung

Bestseller
Halal-friendly
Free cancellation
★ 4.5 (9,673)
From £ 4.45
£ 5.49
Discover Seoul Pass

Discover Seoul Pass

Bestseller
Halal-friendly
Free cancellation
★ 4.7 (9,112)
From £ 27.35
Klook Pass Seoul

Klook Pass Seoul

Bestseller
Free cancellation
Instant confirmation
★ 4.7 (1,034)
From £ 22.25
Klook exclusive
Hanbok Rental and Photoshoot Experience by Hanbok That Day

Hanbok Rental and Photoshoot Experience by Hanbok That Day

Bestseller
Free cancellation
Instant confirmation
★ 4.6 (1,960)
From £ 8.19
30 off
Sale
[Daehan Hanbok] Gyeongbokgung Hanbok Rental & Photoshoot Experience

[Daehan Hanbok] Gyeongbokgung Hanbok Rental & Photoshoot Experience

Bestseller
English available
Free cancellation
★ 4.8 (204)
From £ 4.95
Gyeongbokgung Oneday Hanbok Rental Experience

Gyeongbokgung Oneday Hanbok Rental Experience

Bestseller
Free cancellation
Instant confirmation
★ 4.6 (4,593)
From £ 10.95
£ 13.15
Seohwa Hanbok Rental at Gyeongbokgung

Seohwa Hanbok Rental at Gyeongbokgung

Bestseller
Free cancellation
Instant confirmation
★ 4.5 (789)
From £ 12.05
£ 13.15
Gyeongbokgung Hanbok & Hairstyling Experience

Gyeongbokgung Hanbok & Hairstyling Experience

Bestseller
English available
Private group
★ 4.5 (818)
From £ 5.15
Hanbok Rental near Changdeok Palace by Dorothy Hanbok

Hanbok Rental near Changdeok Palace by Dorothy Hanbok

Bestseller
Free cancellation
Instant confirmation
★ 4.8 (1,045)
From £ 7.95
£ 8.19
Princess Hanbok Rental & Snap Photoshoot Experience

Princess Hanbok Rental & Snap Photoshoot Experience

Free cancellation
Instant confirmation
Book now for today
★ 4.9 (348)
From £ 10.95
Seoul Kimchi & Culture Experience

Seoul Kimchi & Culture Experience

Bestseller
Book now for tomorrow
★ 4.6 (910)
From £ 24.59

Make it a getaway

Stanford Hotel Myeongdong

Stanford Hotel Myeongdong

Instant confirmation
★ 4.8 (1,159)
From £ 77.86
Line Hotel Myeongdong

Line Hotel Myeongdong

Instant confirmation
★ 4.4 (421)
From £ 41.36
Hotel Skypark Central Myeongdong

Hotel Skypark Central Myeongdong

Instant confirmation
★ 4.8 (1,021)
From £ 50.94
Hotel Venue G

Hotel Venue G

Instant confirmation
★ 4.2 (1,020)
From £ 33.84
Lotte Hotel Seoul

Lotte Hotel Seoul

Instant confirmation
★ 4.3 (1,899)
From £ 162.77
£ 175.02
Travelodge Myeongdong Euljiro

Travelodge Myeongdong Euljiro

Instant confirmation
★ 4.2 (1,008)
From £ 59.35
Step Inn Myeongdong 1

Step Inn Myeongdong 1

Instant confirmation
★ 4.8 (800)
From £ 27.65
£ 102.7
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

Instant confirmation
★ 4.8 (2,188)
From £ 77.66
N285 Hotel Insadong

N285 Hotel Insadong

Instant confirmation
★ 4.4 (268)
From £ 52.14
£ 123.34
Koreana Hotel

Koreana Hotel

Instant confirmation
★ 4.3 (1,141)
From £ 50.14
Royal Hotel Seoul

Royal Hotel Seoul

Instant confirmation
★ 4.6 (1,018)
From £ 70.04
£ 70.74
Hotel Skypark Myeongdong Ii

Hotel Skypark Myeongdong Ii

Instant confirmation
★ 4.7 (1,010)
From £ 52.16

Events with a lot of buzz

Nanta Show Ticket in Seoul

Nanta Show Ticket in Seoul

Bestseller
Free cancellation
Book now for today
★ 4.8 (11,468)
From £ 19.69
£ 27.35
Wild Wild After Party Musical Seoul Ticket

Wild Wild After Party Musical Seoul Ticket

Bestseller
Free cancellation
Instant confirmation
★ 4.9 (1,146)
From £ 29.49
30 off
Sale
[THE MAN Alive : CHOICE] Musical Seoul Ticket

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Bestseller
Free cancellation
Instant confirmation
★ 4.6 (282)
From £ 27.09
50 off
Sale
THE PAINTERS Live Art K-pop Dance Show in Seoul

THE PAINTERS Live Art K-pop Dance Show in Seoul

Bestseller
Free cancellation
Instant confirmation
★ 4.8 (1,583)
From £ 15.35
30 off
Sale
Jump - Comic Martial Arts Performance Ticket in Seoul

Jump - Comic Martial Arts Performance Ticket in Seoul

Bestseller
Free cancellation
Instant confirmation
★ 4.6 (1,028)
From £ 13.40
30 off
Sale
CHEF Show - the next generation of BIBAP!

CHEF Show - the next generation of BIBAP!

Bestseller
Free cancellation
Book now for tomorrow
★ 4.8 (1,310)
From £ 15.35
30 off
Sale
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

Instant confirmation
Book now for tomorrow
★ 4.4 (19)
From £ 20.05
30 off
Sale
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.7 (54)
From £ 16.39
Seoul Musical Drama: Finding Mr. Destiny Ticket

Seoul Musical Drama: Finding Mr. Destiny Ticket

Free cancellation
★ 4.7 (107)
£ 18.05
£ 27.35
Romance Drama "Beautiful Life" Ticket in Seoul

Romance Drama "Beautiful Life" Ticket in Seoul

Free cancellation
★ 4.8 (13)
£ 13.69
£ 27.35
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

Free cancellation
Instant confirmation
★ 4.2 (6)
From £ 6.05
£ 11.49
Magic Drawing Show <Doodle POP> Ticket in Seoul
£ 12.85
£ 27.35

Trouble-free transport

KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.8 (8,867)
From £ 66.15
Free 3GB eSIM for South Korea worth ₩9,300
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Bestseller
Free cancellation
Instant confirmation
★ 4.7 (838)
From £ 10.65
£ 10.69
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

Instant confirmation
Book now for today
★ 4.1 (51)
£ 2.75
25 off
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Customized itinerary
Free cancellation
Instant confirmation
★ 4.8 (774)
From £ 6.85
£ 10.25
Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park
From £ 34.19
Incheon International Airport - Seoul Shared Van

Incheon International Airport - Seoul Shared Van

Free cancellation
★ 4.6 (82)
£ 14.99
£ 19.29
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
★ 4.7 (1,263)
£ 5.49
£ 8.19
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.9 (23)
From £ 92.25
10 off
Sale
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Free cancellation
Instant confirmation
★ 4.8 (21)
From £ 157.15
£ 185.85
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
From £ 198.15
£ 225.49
Seoul Private Car Rental with Driver to Paju DMZ

Seoul Private Car Rental with Driver to Paju DMZ

Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.5 (4)
From £ 229.25

All that's good & tasty

MAN JOK OH HYANG JOKBAL (City Hall Branch)

MAN JOK OH HYANG JOKBAL (City Hall Branch)

Free cancellation
★ 4.7 (1,087)
From £ 20.79
Myeongdongjeong

Myeongdongjeong

Free cancellation
★ 4.0 (253)
From £ 15.85
Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

Free cancellation
Book now for tomorrow
★ 4.4 (51)
From £ 16.39
Myth Jokbal in Myeongdong

Myth Jokbal in Myeongdong

Free cancellation
★ 4.4 (327)
From £ 21.35
HANAM PIG (Apgujeong Rodeo Branch)

HANAM PIG (Apgujeong Rodeo Branch)

Free cancellation
★ 4.3 (122)
From £ 9.29
853 in Insadong

853 in Insadong

Free cancellation
★ 4.5 (83)
From £ 42.09
Jihwaja in Seoul

Jihwaja in Seoul

Set menu
À la carte
24-hour confirmation
★ 4.5 (25)
From £ 60.15
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
£ 1.09
90 off
Combo
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
★ 4.4 (90)
£ 4.95
£ 5.09
Gomkuksizib (Myeongdong Branch)

Gomkuksizib (Myeongdong Branch)

Free cancellation
★ 4.0 (2)
From £ 9.85
Myeongdong Hanu Bang

Myeongdong Hanu Bang

Free cancellation
Book now for tomorrow
★ 3.9 (19)
From £ 21.35

More to explore

Insadong Food Half Day Tour

Insadong Food Half Day Tour

Small group
Free cancellation
★ 4.9 (11)
£ 81.99
Dongdaemun Discount Coupon in Seoul - Super PASS

Dongdaemun Discount Coupon in Seoul - Super PASS

Bestseller
Instant confirmation
★ 4.3 (359)
£ 0.99
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Bestseller
Free cancellation
Instant confirmation
★ 4.2 (180)
Free Voucher
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Bestseller
Instant confirmation
Book now for tomorrow
★ 4.5 (515)
£ 9.29
£ 10.95
OLIVE YOUNG Mobile Coupon (Cash Voucher)

OLIVE YOUNG Mobile Coupon (Cash Voucher)

Instant confirmation
★ 4.9 (192)
From £ 2.75
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Instant confirmation
Book now for today
★ 4.4 (130)
Free Voucher
Seoul City Tour Bus Night View Course

Seoul City Tour Bus Night View Course

Bestseller
Instant confirmation
Book now for tomorrow
★ 4.1 (734)
£ 12.59
£ 14.75
Shinsegae Department Store Benefit Coupon in Myeongdong

Shinsegae Department Store Benefit Coupon in Myeongdong

Instant confirmation
Book now for today
★ 4.3 (45)
Free Voucher
The Shilla Duty Free Seoul Store Voucher

The Shilla Duty Free Seoul Store Voucher

Free cancellation
Instant confirmation
Book now for today
★ 4.4 (50)
Free Voucher
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Instant confirmation
Book now for today
★ 4.3 (28)
Free Voucher
Daiso Mobile Coupon (Cash Voucher) in Korea

Daiso Mobile Coupon (Cash Voucher) in Korea

Instant confirmation
Book now for today
★ 4.9 (22)
From £ 5.49
Seoul Gwangjang Market Unique Food Tour

Seoul Gwangjang Market Unique Food Tour

Free cancellation
Instant confirmation
★ 5.0 (62)
£ 55.35

Why people love Ssamzigil

4.9 /5
112K+ reviews
Read all reviews
Cindy ****
4 days ago
Confirmation of purchase came through instantly. Mobile vouchers can be used in the shop straight after purchase, can be combined with store discount/promotion and tax refund.
2+
Cindy ****
4 days ago
very easy to use. confirmation of purchase came through instantly. can be combined with store promotion/ discount and tax refund.
2+
Klook客路用户
4 days ago
The performance started at about five o'clock. The atmosphere was very good and the actors also interacted with each other, which was good.
Leng *******
4 days ago
Good value and there were a lot of choices for the hanboks. The location is near to GyeongBokGung so we don’t have to walk far. They provided petticoats to keep you warm and the hairstylist was really good
Klook 用戶
4 days ago
Every time I come to Seoul, I come to see the Macho Man Show. The whole atmosphere is created very well. The venue is at Euljiro 3-ga Station of Subway Line 2. It is very convenient to arrange in your itinerary. Highly recommended.
Mai ***
4 days ago
Very easy to redeem. You can do your shopping first and calculate how many vouchers you need as the vouchers can be combined and the exchange rate is quite good. Do take note of the tax refund as the amount after discount can be less than the voucher value.
Norafifah ******
4 days ago
very easy to use, you can directly board the bus and scan the qr. you just have to be there before the time to allow yourself to find the platform.
Ger *********
4 days ago
It was a unique small tour group experience (7 tourists) with our tour guide, Sander! We toured in a big car to various beautiful snowy locations and it felt like a road trip than a normal tour which I enjoyed a lot as it was comfortable & did not feel as rushed as big group tours. Sander was a friendly, patient and warm tour guide who guided us throughout the trip, sharing insights into the places & about Korea. Would definitely recommend this tour if you are looking to go to those places!!
2+

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Ssamzigil

When is the best time to visit Ssamzigil in Seoul?

How can I get to Ssamzigil in Seoul using public transportation?

What are some attractions near Ssamzigil in Seoul?

What should I know about visiting Ssamzigil for custom items?

What are the opening hours of Ssamzigil in Seoul?

Is there an admission fee to enter Ssamzigil in Seoul?

What to know before visiting Ssamzigil

Remarkable Landmarks and Must-Visit Sights

Craft Shops

Step into a world where tradition meets modernity at the Craft Shops of Ssamziegil. As you wander from the lower to the upper floors, you'll discover a treasure trove of exquisite crafts, each piece a testament to the rich cultural tapestry of Korea. Whether you're seeking a unique souvenir or simply wish to admire the artistry, these shops offer a delightful journey through Korean craftsmanship.

Spiral Walking Path

Embark on a leisurely ascent through Ssamziegil's iconic Spiral Walking Path. This architectural marvel guides you through four floors of diverse shops, each brimming with unique offerings from handmade crafts to the latest fashion trends. It's not just a path; it's an experience that invites you to explore, discover, and indulge in the vibrant atmosphere of Insadong.

Rooftop Experience

Elevate your visit to Ssamziegil with the Rooftop Experience. While the famed Love Wall may no longer be present, the rooftop remains a serene oasis above the bustling streets of Insadong. Here, you can unwind and take in panoramic views, making it a perfect spot to relax and reflect on your adventures in this cultural haven.

Cultural Significance

Ssamzigil is a vibrant cultural hub in Seoul, where the past and present beautifully converge. It offers a unique opportunity to explore Korea's rich cultural heritage through a diverse range of artisanal shops and local crafts. Visitors can witness the evolution of Korean art and craftsmanship, as the complex seamlessly integrates traditional crafts with modern artistic expressions. As a cultural cornerstone in Insadong, Ssamzigil reflects the harmonious blend of Korea's rich history and contemporary art scene, paying homage to traditional Korean culture while embracing modern artistic expressions.

Local Artisans

Ssamzigil is a haven for local artisans, showcasing their talents through a variety of unique creations. From custom-designed clothing to personalized art pieces, the complex provides a platform for creative expression, allowing visitors to discover and appreciate the skills and creativity of these talented individuals.

Unique Architecture

The architectural design of Ssamzigil is a marvel, featuring a spiraling footpath that wraps around the courtyard, reminiscent of a traditional Insadong alleyway. This innovative layout enhances the shopping experience, making exploration both fun and engaging, and offering a delightful journey through the complex's vibrant offerings.