Insa-dong

Geographical district
★ 4.9 (94K+ reviews) • 1M+ booked
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
See more
See more
Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea

The best of Insa-dong

Bucket-list experiences

Princess Hanbok Rental & Snap Photoshoot Experience

Princess Hanbok Rental & Snap Photoshoot Experience

Easy refund
Instant confirmation
Book now for tomorrow
★ 4.9 (288)
From HK$ 113
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)
From HK$ 45
HK$ 55
Hanbok Experience at Gyeongbokgung with Korean Hairstyling

Hanbok Experience at Gyeongbokgung with Korean Hairstyling

Easy refund
Instant confirmation
Book now for tomorrow
★ 4.9 (420)
From HK$ 85
Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

Bestseller
Easy refund
Instant confirmation
★ 4.7 (486)
HK$ 485
HK$ 499
Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Easy refund
Instant confirmation
Book now for tomorrow
★ 4.8 (138)
From HK$ 229
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

Easy refund
Instant confirmation
Book now for tomorrow
★ 4.7 (37)
From HK$ 272
Max Out Seoul: Must Visit Highlights One Day Tour

Max Out Seoul: Must Visit Highlights One Day Tour

Easy refund
Instant confirmation
★ 5.0 (45)
HK$ 562
History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

Bestseller
Easy refund
Instant confirmation
★ 4.5 (369)
HK$ 427
HK$ 444
THE FORET SPA Gwanghwamun Branch in Jongno

THE FORET SPA Gwanghwamun Branch in Jongno

In-app reservation
Easy refund
Instant confirmation
★ 4.9 (29)
From HK$ 777
Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

Easy refund
Instant confirmation
★ 4.7 (23)
HK$ 762
20 off
Sale
Seoul Historic Walking Tour

Seoul Historic Walking Tour

Private group
Instant confirmation
★ 4.2 (51)
HK$ 277
Seoul Morning E-Bike Tour

Seoul Morning E-Bike Tour

Easy refund
Instant confirmation
★ 4.9 (18)
HK$ 817

Make it a getaway

Stanford Hotel Myeongdong

Stanford Hotel Myeongdong

Instant confirmation
★ 4.8 (1,007)
From HK$ 773.8
Line Hotel Myeongdong

Line Hotel Myeongdong

Instant confirmation
★ 4.3 (384)
From HK$ 441.2
Step Inn Myeongdong 1

Step Inn Myeongdong 1

Instant confirmation
★ 4.8 (683)
From HK$ 288.5
HK$ 1,054.7
Sotetsu Fresa Inn Seoul Myeong Dong

Sotetsu Fresa Inn Seoul Myeong Dong

Instant confirmation
★ 4.4 (929)
From HK$ 729.2
HK$ 737.2
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

Instant confirmation
★ 4.8 (1,823)
From HK$ 795.4
HK$ 855.2
Hotel Skypark Central Myeongdong

Hotel Skypark Central Myeongdong

Instant confirmation
★ 4.8 (963)
From HK$ 635.4
Metro Hotel

Metro Hotel

Instant confirmation
★ 4.6 (946)
From HK$ 579.3
Nine Tree Premier Hotel Myeongdong 2

Nine Tree Premier Hotel Myeongdong 2

Instant confirmation
★ 4.6 (1,590)
From HK$ 749.5
HK$ 1,269.7
Grid Inn

Grid Inn

Instant confirmation
★ 4.6 (830)
From HK$ 450
Koreana Hotel

Koreana Hotel

Instant confirmation
★ 4.3 (948)
From HK$ 697.7
Hotel Venue G

Hotel Venue G

Instant confirmation
★ 4.2 (922)
From HK$ 338.2
HK$ 421.6
Travelodge Myeongdong Euljiro

Travelodge Myeongdong Euljiro

Instant confirmation
★ 4.2 (995)
From HK$ 570.5

Events with a lot of buzz

Nanta Show Ticket in Seoul

Nanta Show Ticket in Seoul

Bestseller
Easy refund
Book now for tomorrow
★ 4.8 (11,262)
From HK$ 190
HK$ 277
Wild Wild After Party Musical Seoul Ticket

Wild Wild After Party Musical Seoul Ticket

Bestseller
Easy refund
Instant confirmation
★ 4.9 (1,038)
From HK$ 183
HK$ 377
[THE MAN Alive : CHOICE] Musical Seoul Ticket

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Bestseller
Easy refund
Instant confirmation
★ 4.6 (252)
From HK$ 342
20 off
Sale
THE PAINTERS Season 2 : Show in Seoul

THE PAINTERS Season 2 : Show in Seoul

Bestseller
Easy refund
Instant confirmation
★ 4.8 (1,556)
From HK$ 221
HK$ 277
CHEF Show - the next generation of BIBAP!

CHEF Show - the next generation of BIBAP!

Bestseller
Easy refund
Book now for tomorrow
★ 4.8 (1,305)
From HK$ 194
HK$ 277
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

Easy refund
Instant confirmation
★ 4.7 (46)
From HK$ 166
Seoul Musical Drama: Finding Mr. Destiny Ticket
HK$ 183
HK$ 277
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

Instant confirmation
Book now for tomorrow
From HK$ 290
HK$ 305
Romance Drama "Beautiful Life" Ticket in Seoul
HK$ 139
HK$ 277
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

Easy refund
Instant confirmation
Book now for tomorrow
★ 4.0 (5)
From HK$ 61
HK$ 117

Trouble-free transport

KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.8 (8,716)
From HK$ 672
Free 3GB eSIM for South Korea worth ₩9,300
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Bestseller
Easy refund
Instant confirmation
★ 4.7 (802)
From HK$ 104
Seoul car rentals | Choose from multiple car models
From HK$ 286 /day
HK$ 357
20 off
Incheon International Airport - Seoul Shared Van
HK$ 167
HK$ 196
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do

Customized itinerary
Easy refund
Instant confirmation
★ 4.8 (758)
HK$ 104
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

Instant confirmation
Book now for today
★ 3.3 (11)
HK$ 28
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
★ 4.7 (1,098)
HK$ 55
HK$ 83
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Easy refund
Instant confirmation
★ 5.0 (13)
From HK$ 1,040
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Easy refund
Instant confirmation
★ 4.7 (18)
From HK$ 1,595
HK$ 1,886
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
From HK$ 2,011
HK$ 2,289

All that's good & tasty

MAN JOK OH HYANG JOKBAL (City Hall Branch)

MAN JOK OH HYANG JOKBAL (City Hall Branch)

Easy refund
★ 4.7 (1,084)
From HK$ 211
Myeongdongjeong

Myeongdongjeong

Easy refund
★ 4.0 (252)
From HK$ 161
HANAM PIG (Apgujeong Rodeo Branch)

HANAM PIG (Apgujeong Rodeo Branch)

Easy refund
★ 4.3 (122)
From HK$ 94
Myth Jokbal in Myeongdong

Myth Jokbal in Myeongdong

Easy refund
★ 4.4 (326)
From HK$ 216
Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

Easy refund
Book now for tomorrow
★ 4.5 (44)
From HK$ 166
[Michelin Guide] Seoul Mugunghwa (Lotte Hotel Sogong Branch)
From HK$ 1,082
Jihwaja in Seoul

Jihwaja in Seoul

Set menu
À la carte
24-hour confirmation
★ 4.5 (25)
From HK$ 610
853 in Insadong

853 in Insadong

Easy refund
★ 4.6 (79)
From HK$ 427
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
HK$ 11
90 off
Combo
Gomkuksizib (Myeongdong Branch)

Gomkuksizib (Myeongdong Branch)

Easy refund
★ 4.0 (2)
From HK$ 100
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
★ 4.3 (76)
HK$ 50
HK$ 52

More to explore

Dongdaemun Discount Coupon in Seoul - Super PASS

Dongdaemun Discount Coupon in Seoul - Super PASS

Bestseller
Instant confirmation
★ 4.4 (288)
HK$ 10
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Bestseller
Instant confirmation
Book now for tomorrow
★ 4.5 (470)
HK$ 94
HK$ 111
Seoul City Tour Bus Night View Course

Seoul City Tour Bus Night View Course

Bestseller
Instant confirmation
Book now for tomorrow
★ 4.1 (724)
HK$ 128
HK$ 150
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Easy refund
Instant confirmation
Book now for tomorrow
★ 4.1 (124)
Free
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Instant confirmation
Book now for today
★ 4.4 (109)
Free
The Shilla Duty Free Seoul Store Voucher

The Shilla Duty Free Seoul Store Voucher

Instant confirmation
Book now for today
★ 4.5 (45)
Free
Shinsegae Department Store Benefit Coupon in Myeongdong

Shinsegae Department Store Benefit Coupon in Myeongdong

Instant confirmation
Book now for tomorrow
★ 4.0 (18)
Free
OLIVE YOUNG Mobile Coupon (Cash Voucher)

OLIVE YOUNG Mobile Coupon (Cash Voucher)

Instant confirmation
★ 4.7 (45)
From HK$ 28
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Instant confirmation
Book now for today
★ 4.6 (16)
Free
Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Easy refund
Instant confirmation
Book now for tomorrow
★ 4.7 (3)
From HK$ 60
HK$ 67
Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Easy refund
Instant confirmation
Book now for tomorrow
★ 5.0 (1)
From HK$ 180
HK$ 200
Seoul Gifts - Traditional Seoul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Traditional Seoul Gifts (Pick up at Myeongdong / Jongno)

Easy refund
Instant confirmation
Book now for tomorrow
From HK$ 80
HK$ 89

Why people love Insa-dong

4.9 /5
94K+ reviews
Read all reviews
Angelica ******
3 Nov
The Korail Pass is very convenient and worthy of its price! Definitely a must-buy when you plan to go to Busan or other areas outside Seoul. We used it to go to Busan and then Pohang. You can reserved seats already ahead via their website or just go to the ktx stations ticketing office and they can reserve them for you. There were instances when we arrived way early than the train schedule we booked and we just asked for assistance at the ticketing booth if they can reschedule to earlier ones available and they did! We're grateful because we were able to save so much time! Just show them the tickets and korail pass voucher then they will check and explain to you the available schedules you can choose.
2+
HUANG *********
3 Nov
It is recommended that friends who are not familiar with Seoul take the train to learn about the neighborhoods near Gwanghwamun! The tour guide is very funny, the breeze is comfortable, and it’s fun to say hello to passers-by along the way!
Mon compte
3 Nov
How easy it is to use and what a choice of tours to take! The Lotte Tower offers an absolutely breathtaking panorama.
KUO ********
3 Nov
Olive Young's products can be purchased at lower prices. It's quite cost-effective. The store clerk may be a little confused when using it, but there's no problem in using it.
Ruphina ***
3 Nov
The performance was superb, from stage design, costumes to lighting and props… The venue was a small one, the team was a small team but because of this, it gave a “secret party” vibe and the ambiance was very good. I watched the same performance in an other country with a much larger venue, it didn’t give off the same vibe as in Korea. Just enjoy the little “cabaret show” and make your trip memorable.
Chang *******
3 Nov
Very convenient location. Staff are very nice, massage is great. it’s very relaxing!
Rafael *******
3 Nov
So easy to use and a great way to save on different attractions in Seoul. Highly recommended for travellers who wants to save greatly on the different sights in Seoul.
1+
Klook User
3 Nov
It was a very fun tour! Our tour guide was Chloe and she was very knowledgeable about all the places we visited. I highly recommend doing this tour if it’s your first time visiting Korea! 😊👍
2+

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Insa-dong

When is the best time to visit Insadong?

How can I get to Insadong using public transportation?

Where can I find visitor information in Insadong?

What makes weekends special in Insadong?

Can you recommend any dining spots in Insadong?

What should I do if I have trouble booking a ride to my hotel in Insadong?

What amenities can I expect at Moxy Seoul Insadong?

What to know before visiting Insa-dong

Remarkable Landmarks and Must-Visit Sights

Insadong-gil

Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.

Unhyeongung mansion

Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.

Jogyesa Temple

Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.

Cultural and Historical Significance

Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.

Local Cuisine

Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.

Culture and History

Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.