Insa-dong

Scenic spot
★ 4.9 (97K+ reviews) • 1M+ booked
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
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Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea

The best of Insa-dong

Bucket-list experiences

Max Out Seoul: Must Visit Highlights City Tour
Klook's choice

Max Out Seoul: Must Visit Highlights City Tour

English available
Free cancellation
Instant confirmation
★ 5.0 (66) • 500+ booked
HK$ 369
Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

English available
Free cancellation
Instant confirmation
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★ 4.8 (203) • 1K+ booked
From HK$ 229
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)
Klook's choice

Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)

Up to 3 hrs
English available
Free cancellation
Instant confirmation
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★ 4.8 (309) • 2K+ booked
From HK$ 43
HK$ 53
Princess Hanbok Rental & Snap Photoshoot Experience
Klook's choice

Princess Hanbok Rental & Snap Photoshoot Experience

English available
Free cancellation
Instant confirmation
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★ 4.9 (359) • 4K+ booked
From HK$ 108
Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

Bestseller
Hotel pick-up
English available
Free cancellation
Instant confirmation
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★ 4.7 (502) • 7K+ booked
HK$ 464
HK$ 477
Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

Evening departure
English available
Free cancellation
Instant confirmation
★ 4.7 (26) • 1K+ booked
From HK$ 555
HK$ 763
Hanbok Experience at Gyeongbokgung with Korean Hairstyling
Klook's choice

Hanbok Experience at Gyeongbokgung with Korean Hairstyling

English available
Free cancellation
Instant confirmation
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★ 4.9 (470) • 3K+ booked
From HK$ 81
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

Hotel pick-up
English available
Free cancellation
Instant confirmation
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★ 4.7 (49) • 600+ booked
From HK$ 273
2 Days Top Attractions of Korea Tours (DMZ+Seoul City Tour)

2 Days Top Attractions of Korea Tours (DMZ+Seoul City Tour)

English available
Free cancellation
Instant confirmation
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★ 5.0 (3)
From HK$ 564
History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour
Klook's choice

History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

Bestseller
Hotel pick-up
English available
Free cancellation
Instant confirmation
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★ 4.6 (370) • 6K+ booked
HK$ 408
HK$ 424
Seoul Historic Walking Tour

Seoul Historic Walking Tour

Private tour
English available
Private group
Instant confirmation
★ 4.2 (51) • 1K+ booked
HK$ 265
Seoul Pedicab Tour

Seoul Pedicab Tour

Private tour
English available
Private group
Free cancellation
Book now for tomorrow
★ 4.9 (100) • 1K+ booked
From HK$ 477
HK$ 636

Make it a getaway

Line Hotel Myeongdong

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Instant confirmation
★ 4.5 (429) • 50+ booked
From HK$ 327.9
HOTEL MYEONGDONGJANG

HOTEL MYEONGDONGJANG

Instant confirmation
★ 4.5 (76)
From HK$ 358.5
The Stay Hotel Myeongdong

The Stay Hotel Myeongdong

Instant confirmation
★ 4.2 (340)
From HK$ 288.9
Boutique hotel k Dongdaemun

Boutique hotel k Dongdaemun

Instant confirmation
★ 3.5 (315)
From HK$ 229.3
Hotel Cozy Myeongdong

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Instant confirmation
★ 3.4 (598)
From HK$ 243.4
Step Inn Myeongdong 2 - Hostel

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Instant confirmation
★ 4.3 (128)
From HK$ 272.1
HK$ 1,008.1
Step Inn Myeongdong 1

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Instant confirmation
★ 4.9 (815)
From HK$ 260.6
Calistar Hotel

Calistar Hotel

Instant confirmation
★ 3.2 (201)
From HK$ 280.1
Seoul Dalbit Dongdaemun Guesthouse

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png Seoul Dalbit Dongdaemun Guesthouse

Instant confirmation
★ 3.7 (149)
From HK$ 216.1
K-POP Hotel Seoul Tower

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png K-POP Hotel Seoul Tower

Instant confirmation
★ 3.4 (420)
From HK$ 224.4
SEOUL N HOTEL Dongdaemun

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png SEOUL N HOTEL Dongdaemun

Instant confirmation
★ 4.5 (438)
From HK$ 246.6
OYO Hostel Myeongdong 2

OYO Hostel Myeongdong 2

Instant confirmation
★ 3.9 (69)
From HK$ 320.2
HK$ 427.0

Events with a lot of buzz

Nanta Show Ticket in Seoul
Lunar New Year Sale

Nanta Show Ticket in Seoul

Bestseller
Free cancellation
Book now for tomorrow
★ 4.8 (11,555) • 200K+ booked
From HK$ 173
HK$ 265
Wild Wild After Party Musical Seoul Ticket
Lunar New Year Sale

Wild Wild After Party Musical Seoul Ticket

Bestseller
Free cancellation
Instant confirmation
★ 4.9 (1,181) • 20K+ booked
From HK$ 175
30 off
Sale
[THE MAN Alive : CHOICE] Musical Seoul Ticket
Lunar New Year Sale

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Bestseller
Free cancellation
Instant confirmation
★ 4.7 (289) • 9K+ booked
From HK$ 263
50 off
Sale
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul
Lunar New Year Sale

SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

Instant confirmation
★ 4.6 (30) • New Activity
From HK$ 194
30 off
Sale
THE PAINTERS Live Art K-pop Dance Show in Seoul
Lunar New Year Sale

THE PAINTERS Live Art K-pop Dance Show in Seoul

Bestseller
Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.8 (1,608) • 20K+ booked
From HK$ 148
30 off
Sale
Jump - Comic Martial Arts Performance Ticket in Seoul
Lunar New Year Sale

Jump - Comic Martial Arts Performance Ticket in Seoul

Bestseller
Free cancellation
Instant confirmation
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★ 4.6 (1,035) • 10K+ booked
From HK$ 130
30 off
Sale
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

Free cancellation
Instant confirmation
★ 4.7 (58) • 1K+ booked
From HK$ 159
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

Free cancellation
Instant confirmation
★ 4.1 (9)
From HK$ 58
HK$ 111
Jeongdong Theater Seoul 2025 Show Series Ticket

Jeongdong Theater Seoul 2025 Show Series Ticket

Instant confirmation
★ 4.8 (198) • 1K+ booked
HK$ 199
HK$ 318
Seoul Musical Drama: Finding Mr. Destiny Ticket

Seoul Musical Drama: Finding Mr. Destiny Ticket

Free cancellation
★ 4.7 (107) • 800+ booked
HK$ 175
HK$ 265
Romance Drama "Beautiful Life" Ticket in Seoul

Romance Drama "Beautiful Life" Ticket in Seoul

Free cancellation
★ 4.9 (14) • 100+ booked
HK$ 133
HK$ 265
Magic Drawing Show <Doodle POP> Ticket in Seoul
HK$ 135
HK$ 265

Trouble-free transport

Incheon international Airport(ICN) Transfers
Lunar New Year Sale

Incheon international Airport(ICN) Transfers

Free cancellation
★ 5.0 (5)
HK$ 418
Seoul to Busan Intercity Express Bus Tickets
HK$ 53
HK$ 80
Seoul to Sokcho Intercity Express Bus Tickets
HK$ 53
HK$ 80
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
★ 4.8 (1,341) • 50K+ booked
HK$ 53
HK$ 80
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Bestseller
Free cancellation
Instant confirmation
★ 4.7 (855) • 7K+ booked
From HK$ 104
KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.8 (8,911) • 100K+ booked
From HK$ 642
Free 3GB eSIM for South Korea worth ₩9,300
Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park

Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park

Free cancellation
Book now for tomorrow
★ 4.7 (428) • 3K+ booked
From HK$ 332
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Customized itinerary
Free cancellation
Instant confirmation
★ 4.8 (778) • 4K+ booked
From HK$ 66
HK$ 99
Seoul Private Transfer to or from Nami Island
Lunar New Year Sale

Seoul Private Transfer to or from Nami Island

Free cancellation
Instant confirmation
New Activity
From HK$ 955
10 off
Sale
Seoul Private Transfer to or from Everland
Lunar New Year Sale

Seoul Private Transfer to or from Everland

Free cancellation
Instant confirmation
New Activity
From HK$ 835
10 off
Sale

All that's good & tasty

Wangbijip (Myeongdong Main store)

Wangbijip (Myeongdong Main store)

Free cancellation
50+ booked
From HK$ 101
Seoul Restaurant Table Reservation

Seoul Restaurant Table Reservation

★ 4.3 (6) • 100+ booked
HK$ 37
HK$ 39
Hansik Wangbijib in Myeongdong

Hansik Wangbijib in Myeongdong

Free cancellation
New Activity
From HK$ 154
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
★ 4.4 (91) • 300+ booked
HK$ 48
HK$ 49
NOBIZIB Korean Beef

NOBIZIB Korean Beef

Free cancellation
★ 5.0 (2)
From HK$ 154
Crab Hoe Fish (Jangchung-dong Main Branch)

Crab Hoe Fish (Jangchung-dong Main Branch)

Free cancellation
Book now for tomorrow
★ 4.8 (15) • 50+ booked
From HK$ 1,017
Euljjiro Gukmul Tteokbokki Myeongdong branch in Seoul
From HK$ 24
Wangbijip (Myeongdong 2nd store)

Wangbijip (Myeongdong 2nd store)

Free cancellation
★ 4.2 (6) • 100+ booked
From HK$ 95
Bibimbab - Cheil Jemyunso Myeongdong Branch
HK$ 74
HK$ 76
Myeongdong Hanu Bang

Myeongdong Hanu Bang

Free cancellation
★ 3.9 (19) • 200+ booked
From HK$ 207

More to explore

[Muslim friendly] Special Seoul/Nami Island/Shopping Day Tour

[Muslim friendly] Special Seoul/Nami Island/Shopping Day Tour

English available
Halal-friendly
Free cancellation
Instant confirmation
Book now for tomorrow
100+ booked
From HK$ 636
Seoul Pedicab Package Day Tour: Temple & Bakery & Chimaek & Healing
From HK$ 915
Korea Glasses Shopping & Famous Sights Tours

Korea Glasses Shopping & Famous Sights Tours

English available
Free cancellation
Instant confirmation
Book now for tomorrow
HK$ 520
Chinese Seoul Tram : leng leng lele (3-Hour)

Chinese Seoul Tram : leng leng lele (3-Hour)

English available
Free cancellation
Instant confirmation
Book now for tomorrow
★ 5.0 (51) • 400+ booked
HK$ 662
Seoul Tram English Tour for Winter Season (Wheely Winter Magic)

Seoul Tram English Tour for Winter Season (Wheely Winter Magic)

English available
Free cancellation
Instant confirmation
★ 4.9 (35) • 500+ booked
HK$ 662
Seoul HIghlights & DIY Korea Traditional Stone Stamp Tour

Seoul HIghlights & DIY Korea Traditional Stone Stamp Tour

English available
Instant confirmation
New Activity
HK$ 822
K-Model Class by ESteem

K-Model Class by ESteem

Afternoon departure
Free cancellation
Instant confirmation
New Activity
From HK$ 113
HK$ 530
Seoul Morning E-Bike Tour

Seoul Morning E-Bike Tour

English available
Free cancellation
Instant confirmation
★ 4.9 (18) • 100+ booked
HK$ 818
Seoul DongMyo branch SPAREX Jjimjilbang Sauna Admission Ticket

Seoul DongMyo branch SPAREX Jjimjilbang Sauna Admission Ticket

Free cancellation
Instant confirmation
Book now for today
★ 4.4 (39) • New Activity
From HK$ 64
Lovely Runner Solsunsubeom Suwon Tour

Lovely Runner Solsunsubeom Suwon Tour

Free cancellation
Instant confirmation
★ 4.9 (10) • 50+ booked
HK$ 477
Romantic Winter Festival Tour from Seoul

Romantic Winter Festival Tour from Seoul

English available
Free cancellation
Instant confirmation
★ 5.0 (86) • New Activity
HK$ 142
Seoul Dongdaemun SPAREX Jjimjilbang Sauna Admission Ticket

Seoul Dongdaemun SPAREX Jjimjilbang Sauna Admission Ticket

Free cancellation
Instant confirmation
Book now for today
★ 4.2 (57) • 1K+ booked
From HK$ 68
HK$ 69

Why people love Insa-dong

4.9 /5
97K+ reviews
Read all reviews
YOSHIMURA ****
5 Jan
It was my first time using it, but when I paid, I just had to show the barcode screen to the staff, and if I had any shortfalls I could pay with a credit card or cash, which was convenient! I used it at the Gangnam store.
Janae ***
5 Jan
bought 2 and used at 2 different stores. the first time was pretty easy but the second cashier was a little confused. took quite some time for her to figure out after asking others. but overall worth to buy if you have a discount code
Klook 用戶
5 Jan
The clothes are very beautiful, the hairstyle is also very good, the service attitude is very warm and friendly, I can take photos, put on makeup, and help with hair styling. I will come here again next time I have the opportunity!
Klook 用戶
5 Jan
Simple, cheap, convenient and practical. Easy to enter. Simple, cheap, convenient and practical. Easy to enter. Simple, cheap, convenient and practical. Easy to enter. Perfect.
藍 **
5 Jan
The location is pretty easy to find. The hairstylist and stylist are both Taiwanese. They are very friendly and communicative. I received a good service.
2+
Rem ****
5 Jan
Our tour guide, Ms. Park, was exceptionally energetic and also a member of BTS Army! Our tour never has a dull moment with her, and I truly enjoy the locations we saw as an Army! BTS Forever! 💜
2+
Klook User
5 Jan
My family and I have a great experience with Mr. Seungho. They helped us arrange the itinerary based on the destinations we wanted to visit and the driver was very punctual on the day - making the day trip very smooth. The driver also provided us with water and heat pack/hand warmer. Really recommend this to anyone who’s looking for a private tour around Seoul city and suburbs!
2+
Klook User
5 Jan
very amazing and interesting. exceptional dance performance and tempting appearance 👏

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Insa-dong

When is the best time to visit Insadong?

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What to know before visiting Insa-dong

Remarkable Landmarks and Must-Visit Sights

Insadong-gil

Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.

Unhyeongung mansion

Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.

Jogyesa Temple

Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.

Cultural and Historical Significance

Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.

Local Cuisine

Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.

Culture and History

Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.