Insa-dong
Geographical district
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
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Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea
Gallery
The best of Insa-dong
Bucket-list experiences
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Princess Hanbok Rental & Snap Photoshoot Experience
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US$ 14.45
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)
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US$ 5.79
US$ 7.15
Hanbok Experience at Gyeongbokgung with Korean Hairstyling
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US$ 10.85
Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour
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US$ 62.59
US$ 64.39
Gyeongbok Palace, Bukchon Village, and Gwangjang Tour
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US$ 29.40
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)
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US$ 35.00
Max Out Seoul: Must Visit Highlights One Day Tour
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US$ 72.45
History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour
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US$ 55.09
US$ 57.25
THE FORET SPA Gwanghwamun Branch in Jongno
In-app reservation
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US$ 100.15
Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ
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US$ 98.00
Seoul Historic Walking Tour
Private group
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US$ 35.79
Seoul Morning E-Bike Tour
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US$ 105.00
Make it a getaway
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Line Hotel Myeongdong
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US$ 48.37
Stanford Hotel Myeongdong
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US$ 66.16
LOTTE City Hotel Myeongdong
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US$ 102.69
Hotel Skypark Central Myeongdong
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US$ 74.86
US$ 80.49
Hotel Venue G
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US$ 42.79
NINE TREE BY PARNAS SEOUL MYEONDONG 2
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US$ 93.72
US$ 154.14
ibis Ambassador Seoul Insadong
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US$ 89.91
Step Inn Myeongdong 1
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US$ 37.09
US$ 135.99
Hotel Midcity Myeongdong
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US$ 86.39
Crown Park Hotel
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US$ 99.44
Calistar Hotel
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US$ 54.64
US$ 83.82
Sotetsu Fresa Inn Seoul Myeong Dong
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US$ 86
US$ 86.94
Events with a lot of buzz
Nanta Show Ticket in Seoul
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US$ 21.95
US$ 35.79
Wild Wild After Party Musical Seoul Ticket
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US$ 23.59
US$ 48.65
[THE MAN Alive : CHOICE] Musical Seoul Ticket
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US$ 44.09
THE PAINTERS Season 2: Show in Seoul (Gwanghwamun Theater)
Bestseller
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US$ 28.59
US$ 35.79
CHEF Show - the next generation of BIBAP!
Bestseller
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US$ 25.05
US$ 35.79
K-Kick Taekwondo Show Ticket
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US$ 21.35
US$ 21.49
Jump - Comic Martial Arts Performance Ticket in Seoul
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US$ 25.05
US$ 35.79
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul
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US$ 37.39
US$ 39.35
Seoul Musical Drama: Finding Mr. Destiny Ticket
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US$ 23.60
US$ 35.79
Romance Drama "Beautiful Life" Ticket in Seoul
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US$ 17.89
US$ 35.79
Korean Musical Bar in Seoul: ShowFilx
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US$ 7.89
US$ 15.05
The Concert of korean music prodigies
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US$ 7.15
US$ 21.49
Trouble-free transport
KORAIL PASS - KTX Train Ticket
Bestseller
Halal-friendly
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From
US$ 86.89
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour
Bestseller
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US$ 13.35
US$ 13.39
Seoul car rentals | Choose from multiple car models
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US$ 42
/day
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits
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US$ 3.59
25 off
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do
Customized itinerary
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US$ 8.95
US$ 13.45
Incheon International Airport - Seoul Shared Van
Easy refund
US$ 19.65
US$ 25.25
Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park
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US$ 44.75
South Korea Intercity Express Bus Tickets
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US$ 7.15
US$ 10.75
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island
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US$ 134.15
EZL CARD | A prepaid card for Korea transportation and shopping
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US$ 3.59
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
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US$ 259.35
US$ 295.10
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort
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US$ 205.69
US$ 243.25
All that's good & tasty
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MAN JOK OH HYANG JOKBAL (City Hall Branch)
Easy refund
From
US$ 27.19
Myeongdongjeong
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From
US$ 20.75
Yennaljip Charcoal Korean BBQ Restaurant in Hongik Univ. Station (Seat reservation not included)
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From
US$ 10.65
HANAM PIG (Apgujeong Rodeo Branch)
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From
US$ 12.19
Myth Jokbal in Myeongdong
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From
US$ 27.90
Sunmine Haengbok Gejang (Dongdaemun Branch)
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US$ 21.49
From
US$ 139.50
Jihwaja in Seoul
Set menu
À la carte
24-hour confirmation
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US$ 78.69
853 in Insadong
Easy refund
From
US$ 55.09
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
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US$ 1.45
Gomkuksizib (Myeongdong Branch)
Easy refund
From
US$ 12.89
Isaac Toast Myeongdong Cathedral
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US$ 6.45
US$ 6.65
More to explore
Dongdaemun Discount Coupon in Seoul - Super PASS
Bestseller
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US$ 1.29
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours
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US$ 12.15
US$ 14.30
Seoul City Tour Bus Night View Course
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US$ 16.49
US$ 19.35
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide
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Free
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher
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Free
Shinsegae Department Store Benefit Coupon in Myeongdong
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Free
OLIVE YOUNG Mobile Coupon (Cash Voucher)
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US$ 3.59
The Shilla Duty Free Seoul Store Voucher
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Free
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul
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Free
Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)
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From
US$ 7.75
US$ 8.59
Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)
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US$ 23.19
US$ 25.75
Seoul Gifts - Traditional Seoul Gifts (Pick up at Myeongdong / Jongno)
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From
US$ 10.30
US$ 11.45
Why people love Insa-dong
QIANYI *********
3 days ago
easy redemption. allow us to travel to Daegu and seoul from busan on 2 different days. Just remember to make the seat reservation online and print out the booking (though no one check during our ride but just in case!)
2+
Abidah *******
3 days ago
Driver was on time for pick up.Henry is very friendly and also helpful.He would help us buy tickets and book a slot for our rail bike.We went to nami,rail bike and alpaca world.We reached our hotel 1 hr later so have to pay extra to the driver.Our trip went smooth and we are very happy.
2+
AlyssaKate *****
2 days ago
it is sulit if you have a chill itinerary. the activities can be reserved depends on your availability, it’s flexible but valid for only a month.
ANTHEA ********
3 days ago
You can redeem it as soon as you show the voucher, which is so convenient. The photography is also good. Great value for money. The only downside is that there are so many people there on weekdays and you have to wait.
許 **
3 days ago
It is a very good policy to have someone help you take good photos first, and then wear Hanbok to enter Gyeongbokgung Palace for free. There are many tourists wearing Hanbok along the way, which creates a unique atmosphere.
江 **
2 days ago
I was really full of positive energy after reading this, the best trip to Korea! The oppa inside is just oppa. I feel happy after watching it and my feet won’t feel sore anymore.
Cheung ***
2 days ago
The five-spice pork trotters are satisfying. I must eat them every time I go to Seoul. It’s super delicious. It tastes very good and is juicy enough. It’s a must-eat👍👍👍👍
1+
Genevieve ***
2 days ago
Great experience with Dorothy Hanbok. They were easy to locate and the staff were super friendly and helpful.
Nearby places to go
FAQs about Insa-dong
When is the best time to visit Insadong?
How can I get to Insadong using public transportation?
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What makes weekends special in Insadong?
Can you recommend any dining spots in Insadong?
What should I do if I have trouble booking a ride to my hotel in Insadong?
What amenities can I expect at Moxy Seoul Insadong?
What to know before visiting Insa-dong
Remarkable Landmarks and Must-Visit Sights
Insadong-gil
Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.
Unhyeongung mansion
Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.
Jogyesa Temple
Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.
Cultural and Historical Significance
Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.
Local Cuisine
Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.
Culture and History
Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.