Insa-dong

Geographical district
★ 4.9 (81K+ reviews) • 1M+ booked
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
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Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea

The best of Insa-dong

Bucket-list experiences

Princess Hanbok Rental & Snap Photoshoot Experience
Cultural experiences • Seoul

Princess Hanbok Rental & Snap Photoshoot Experience

English guide
Free cancellation
Instant confirmation
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★ 4.9 (429) • 5K+ booked
From AUD 23.40
Korean Demilitarized Zone (DMZ) Guided Tour
Tours • From Seoul

Korean Demilitarized Zone (DMZ) Guided Tour

English guide
Private tour
Free cancellation
Instant confirmation
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★ 4.9 (461) • 1K+ booked
From AUD 32.79
AUD 40.35
Chinese Seoul Tram
Tours • Seoul

Chinese Seoul Tram

Free cancellation
Instant confirmation
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★ 5.0 (91) • 1K+ booked
From AUD 55.39
Hanbok Experience at Gyeongbokgung with Korean Hairstyling
Cultural experiences • Seoul

Hanbok Experience at Gyeongbokgung with Korean Hairstyling

English guide
Free cancellation
Instant confirmation
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★ 4.9 (534) • 3K+ booked
From AUD 16.75
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)
Cultural experiences • Seoul

Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)

English guide
Up to 3 hrs
Free cancellation
Instant confirmation
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★ 4.9 (443) • 3K+ booked
From AUD 9.35
AUD 11.15
Hanbok Rental near Changdeok Palace by Miso Hanbok
Cultural experiences • Seoul

Hanbok Rental near Changdeok Palace by Miso Hanbok

English guide
Free cancellation
Instant confirmation
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★ 4.9 (53) • 400+ booked
From AUD 16.75
Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour
Tours • Seoul

Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

English guide
Hotel pick-up
Free cancellation
Instant confirmation
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★ 4.7 (546) • 8K+ booked
AUD 85.79
Hanbok Photoshoot and History Tour at Gyeongbokgung Palace
Cultural experiences • Seoul

Hanbok Photoshoot and History Tour at Gyeongbokgung Palace

English guide
Morning departure
3-5 hrs
Free cancellation
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★ 5.0 (31) • 200+ booked
From AUD 103.99
Seoul Tram Pedal Challenge(Eng.Tour)
Tours • Seoul

Seoul Tram Pedal Challenge(Eng.Tour)

English guide
Free cancellation
Instant confirmation
★ 4.9 (37) • 600+ booked
AUD 87.05
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)
Tours • Seoul

Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

English guide
Hotel pick-up
Free cancellation
Instant confirmation
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★ 4.7 (61) • 700+ booked
From AUD 55.39
Max Out Seoul: Must Visit Highlights City Tour
Klook's choice
Tours • From Seoul

Max Out Seoul: Must Visit Highlights City Tour

English guide
Free cancellation
Instant confirmation
★ 5.0 (98) • 700+ booked
AUD 91.69
History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour
Klook's choice
Tours • Seoul

History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

English guide
Hotel pick-up
Free cancellation
Instant confirmation
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★ 4.6 (375) • 6K+ booked
AUD 85.79
AUD 89.15

Make it a getaway

Line Hotel Myeongdong
Hotels • Seoul

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Instant confirmation
★ 4.4 (446) • 50+ booked
From AUD 94.30
SEOUL N HOTEL Dongdaemun
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png SEOUL N HOTEL Dongdaemun

Instant confirmation
★ 4.5 (443)
From AUD 50.01
Savoy Hotel
Hotels • Seoul

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Instant confirmation
★ 4.6 (917)
From AUD 107.31
Migliore Hotel Seoul Myeongdong
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png Migliore Hotel Seoul Myeongdong

Instant confirmation
★ 4.1 (939) • 50+ booked
From AUD 120.03
The Stay Hotel Myeongdong
Hotels • Seoul

The Stay Hotel Myeongdong

Instant confirmation
★ 4.0 (352)
From AUD 100.05
AUD 108.75
L7 HONGDAE by LOTTE
Hotels • Seoul

L7 HONGDAE by LOTTE

Instant confirmation
★ 4.7 (1,106) • 50+ booked
From AUD 222.73
AUD 226.86
Step Inn Myeongdong 1
Hotels • Seoul

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Instant confirmation
★ 4.9 (832)
From AUD 61.66
AUD 293.62
Pacific Hotel
Hotels • Seoul

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Instant confirmation
★ 4.9 (943)
From AUD 190.23
LOTTE City Hotel Mapo
Hotels • Seoul

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Instant confirmation
★ 4.8 (1,063) • 50+ booked
From AUD 152.39
AUD 155.22
Hotel Skypark Central Myeongdong
Hotels • Seoul

Hotel Skypark Central Myeongdong

Instant confirmation
★ 4.8 (958)
From AUD 101.40
Sotetsu Hotels The Splaisir Seoul Myeongdong
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png Sotetsu Hotels The Splaisir Seoul Myeongdong

Instant confirmation
★ 4.6 (1,164)
From AUD 87.01
Urbanstay Myeongdong
Hotels • Seoul

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Instant confirmation
★ 4.2 (58)
From AUD 156.60
AUD 163.80

Events with a lot of buzz

Nanta Show Ticket in Seoul
Events & shows • Seoul

Nanta Show Ticket in Seoul

Free cancellation
Book now for today
★ 4.8 (11,972) • 200K+ booked
From AUD 34.00
AUD 55.75
Wild Wild After Party Musical Seoul Ticket
Events & shows • Seoul

Wild Wild After Party Musical Seoul Ticket

Free cancellation
Instant confirmation
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★ 4.9 (1,336) • 30K+ booked
From AUD 72.39
AUD 75.79
[THE MAN Alive : CHOICE] Musical Seoul Ticket
Events & shows • Seoul

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Free cancellation
Instant confirmation
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★ 4.6 (329) • 10K+ booked
From AUD 75.69
30 off
Sale
SHOW MUSICAL TOUCH FIVE Ticket in Seoul
Events & shows • Seoul

SHOW MUSICAL TOUCH FIVE Ticket in Seoul

Instant confirmation
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★ 4.8 (109) • 2K+ booked
From AUD 85.79
Buy 2 get 50 off
Sale
THE PAINTERS Live Art K-pop Dance Show in Seoul
Events & shows • Seoul

THE PAINTERS Live Art K-pop Dance Show in Seoul

Free cancellation
Instant confirmation
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★ 4.8 (1,687) • 20K+ booked
From AUD 26.79
30 off
Sale
Seoul Spring Festa WONDER SHOW Ticket
Events & shows • Seoul

Seoul Spring Festa WONDER SHOW Ticket

1K+ booked
AUD 44.59
2025 Seoul Spring Festival Road Show Fun Night Walk Ticket
Events & shows • Seoul

2025 Seoul Spring Festival Road Show Fun Night Walk Ticket

Instant confirmation
100+ booked
AUD 16.75
Jump - Comic Martial Arts Performance Ticket in Seoul
Events & shows • Seoul

Jump - Comic Martial Arts Performance Ticket in Seoul

Free cancellation
Instant confirmation
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★ 4.6 (1,073) • 10K+ booked
From AUD 38.99
AUD 55.75
Seoul Musical HUNKY SHOW Tickets
Events & shows • Seoul

Seoul Musical HUNKY SHOW Tickets

Free cancellation
Instant confirmation
New Activity
From AUD 51.49
Seoul Musical Drama: Finding Mr. Destiny Ticket
Events & shows • Seoul

Seoul Musical Drama: Finding Mr. Destiny Ticket

Free cancellation
★ 4.7 (111) • 900+ booked
AUD 36.79
AUD 55.75
Korean Musical Bar in Seoul: ShowFilx
Events & shows • Seoul

Korean Musical Bar in Seoul: ShowFilx

Free cancellation
Instant confirmation
★ 4.1 (9) • 50+ booked
From AUD 22.29
Romance Drama "Beautiful Life" Ticket in Seoul
Events & shows • Seoul

Romance Drama "Beautiful Life" Ticket in Seoul

Free cancellation
★ 4.9 (16) • 100+ booked
AUD 27.85
AUD 55.75

Trouble-free transport

WOWPASS: Prepaid Card for Cashless Payment in Korea
Rail passes • Seoul

WOWPASS: Prepaid Card for Cashless Payment in Korea

Instant confirmation
Book now for today
★ 4.6 (3,266) • 100K+ booked
From AUD 5.59
AUD 6.69
KORAIL PASS - KTX Train Ticket
Rail passes • Seoul

KORAIL PASS - KTX Train Ticket

Halal-friendly
Instant confirmation
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★ 4.8 (9,097) • 200K+ booked
From AUD 135.40
Free 3GB eSIM for South Korea worth ₩9,300
Customizable Pre-paid Travel Card - NAMANE CARD
Rail passes • Seoul

Customizable Pre-paid Travel Card - NAMANE CARD

Instant confirmation
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★ 4.5 (702) • 20K+ booked
AUD 7.79
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour
Car charters • Seoul

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Free cancellation
Instant confirmation
★ 4.7 (925) • 8K+ booked
From AUD 218.89
Incheon International Airport - Seoul Shared Van
Airport trains & buses • Seoul

Incheon International Airport - Seoul Shared Van

Free cancellation
★ 4.6 (89) • 1K+ booked
AUD 32.29
AUD 39.35
Seoul Car Rental with Driver to Seoul City/Everland/Nami Island/Alpaca World/Gangchon Rail Park
Car charters • Seoul

Seoul Car Rental with Driver to Seoul City/Everland/Nami Island/Alpaca World/Gangchon Rail Park

Free cancellation
Book now for tomorrow
★ 4.7 (440) • 3K+ booked
From AUD 278.55
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)
Car charters • Seoul

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Customized itinerary
Free cancellation
Instant confirmation
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★ 4.8 (795) • 4K+ booked
From AUD 211.70
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits
Rail passes • Seoul

LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

Instant confirmation
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★ 4.3 (132) • 1K+ booked
AUD 4.19
AUD 5.59
9-Hour Car Rental with Driver to Nami Island Suburb / Alpaca World from Seoul
Car charters • Seoul

9-Hour Car Rental with Driver to Nami Island Suburb / Alpaca World from Seoul

Customized itinerary
Free cancellation
Instant confirmation
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★ 4.8 (148) • 1K+ booked
From AUD 314.20
Seoul Private Transfer - Lotte/Yeoju/Paju/Mario/Starfield Coex/Hyundai Premium Outlets
Car charters • Seoul

Seoul Private Transfer - Lotte/Yeoju/Paju/Mario/Starfield Coex/Hyundai Premium Outlets

Free cancellation
Instant confirmation
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★ 5.0 (8)
From AUD 345.40
Incheon international Airport(ICN) Transfers
Private airport transfers • Seoul

Incheon international Airport(ICN) Transfers

Free cancellation
Book now for today
★ 5.0 (5)
AUD 87.95

All that's good & tasty

Sunmine Haengbok Gejang (Dongdaemun Branch)
Food & dining • Seoul

Sunmine Haengbok Gejang (Dongdaemun Branch)

Free cancellation
Book now for tomorrow
★ 4.5 (63) • 1K+ booked
From AUD 33.45
853 in Insadong
Food & dining • Seoul

853 in Insadong

Free cancellation
★ 4.5 (85) • 500+ booked
From AUD 85.79
Myeongdongjeong
Food & dining • Seoul

Myeongdongjeong

Free cancellation
★ 4.0 (260) • 2K+ booked
From AUD 32.35
Wangbijip (Myeongdong Main store)
Food & dining • Seoul

Wangbijip (Myeongdong Main store)

Free cancellation
Book now for tomorrow
★ 4.7 (3) • 50+ booked
From AUD 21.19
MAN JOK OH HYANG JOKBAL (City Hall Branch)
Food & dining • Seoul

MAN JOK OH HYANG JOKBAL (City Hall Branch)

Free cancellation
★ 4.7 (1,095) • 4K+ booked
From AUD 42.35
MAN JOK OH HYANG JOKBAL (Dongdaemun Branch)
Food & dining • Seoul

MAN JOK OH HYANG JOKBAL (Dongdaemun Branch)

Free cancellation
★ 4.8 (21) • 50+ booked
From AUD 42.35
Isaac Toast Myeongdong Cathedral
Food & dining • Seoul

Isaac Toast Myeongdong Cathedral

Instant confirmation
★ 4.4 (95) • 300+ booked
AUD 10.05
AUD 10.39
Chicken Delivery (BHC, BBQ, Kyochon) in Seoul
Food & dining • Seoul

Chicken Delivery (BHC, BBQ, Kyochon) in Seoul

Instant confirmation
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★ 3.7 (6)
AUD 26.75
AUD 27.85
Seoul Restaurant Table Reservation
Food & dining • Seoul

Seoul Restaurant Table Reservation

★ 4.3 (6) • 100+ booked
From AUD 8.35
Myth Jokbal in Myeongdong
Food & dining • Seoul

Myth Jokbal in Myeongdong

Free cancellation
★ 4.4 (336) • 1K+ booked
From AUD 45.69
HANCOOK (N Seoul Tower Branch)
Food & dining • Seoul

HANCOOK (N Seoul Tower Branch)

Free cancellation
★ 3.8 (10) • 200+ booked
AUD 116.99

More to explore

Unlimited Data eSIMs for South Korea from SKT
WiFi & SIM cards • Seoul

Unlimited Data eSIMs for South Korea from SKT

Instant confirmation
Book now for today
★ 4.3 (2,359) • 40K+ booked
From AUD 23.29
Buy & share: Free eSIM for friends
N Seoul Tower Ticket
Observation decks • Seoul

N Seoul Tower Ticket

Halal-friendly
Instant confirmation
★ 4.6 (31,712) • 700K+ booked
From AUD 17.49
AUD 22.29
Hanbok Rental with Korean Hairstyling at Hanboknam Gyeongbokgung
Cultural experiences • Seoul

Hanbok Rental with Korean Hairstyling at Hanboknam Gyeongbokgung

English guide
Halal-friendly
Free cancellation
Instant confirmation
Book now for today
★ 4.5 (10,252) • 100K+ booked
From AUD 9.49
AUD 11.15
[Daehan Hanbok] Gyeongbokgung Hanbok Rental & Photoshoot Experience
Cultural experiences • Seoul

[Daehan Hanbok] Gyeongbokgung Hanbok Rental & Photoshoot Experience

English guide
Free cancellation
Instant confirmation
Book now for today
★ 4.8 (381) • 10K+ booked
From AUD 10.55
Seoul Yeouido Eland Han River Cruise
Cruises • Seoul

Seoul Yeouido Eland Han River Cruise

English guide
Up to 3 hrs
Free cancellation
Instant confirmation
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★ 4.4 (3,021) • 60K+ booked
From AUD 22.15
AUD 22.19
Hanbok Rental and Photoshoot Experience by Hanbok That Day
Klook's choice
Cultural experiences • Seoul

Hanbok Rental and Photoshoot Experience by Hanbok That Day

English guide
Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.6 (2,136) • 30K+ booked
From AUD 17.55
Seoul Dongdaemun SPAREX Jjimjilbang Sauna Admission Ticket
Massages • Seoul

Seoul Dongdaemun SPAREX Jjimjilbang Sauna Admission Ticket

Free cancellation
Instant confirmation
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★ 4.4 (201) • 5K+ booked
From AUD 15.09
Colorize Personal Color Analysis | Myeongdong Seoul
Klook's choice
Cultural experiences • Seoul

Colorize Personal Color Analysis | Myeongdong Seoul

Free cancellation
★ 5.0 (121) • 1K+ booked
From AUD 204.75
Klook Pass Seoul
Attraction passes • Seoul

Klook Pass Seoul

Free cancellation
Instant confirmation
★ 4.7 (1,177) • 30K+ booked
From AUD 44.45
AUD 50.15
Klook exclusive
Personal Color Analysis & Makeup by Color Signal in Gangnam, Seoul
Cultural experiences • Seoul

Personal Color Analysis & Makeup by Color Signal in Gangnam, Seoul

In-app reservation
Free cancellation
Instant confirmation
★ 4.9 (477) • 2K+ booked
From AUD 221.15
AUD 240.69
Seohwa Hanbok Rental at Gyeongbokgung
Klook's choice
Cultural experiences • Seoul

Seohwa Hanbok Rental at Gyeongbokgung

English guide
7+ hrs
Free cancellation
Instant confirmation
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★ 4.5 (864) • 10K+ booked
From AUD 25.85
AUD 26.75
Hanbok Rental near Gyeongbokgung Palace by Dorothy Hanbok
Cultural experiences • Seoul

Hanbok Rental near Gyeongbokgung Palace by Dorothy Hanbok

English guide
Free cancellation
Instant confirmation
Book now for today
★ 4.8 (1,115) • 10K+ booked
From AUD 16.15
AUD 16.75

Why people love Insa-dong

4.9 /5
81K+ reviews
Read all reviews
Chai *********
2 days ago
A show that is worth watching for the whole family. The performances are wonderful, interesting and humorous, making adults and children laugh. The interaction with the audience is also very interesting, and there is no dull moment. Highly recommended. 👍👍👍
Chai *********
2 days ago
An interesting show full of creative colors and artistic charm. An experience worth watching. 👍👍👍
Klook User
2 days ago
We had prepared an itinerary prior, however Our driver /Brian did amazing job by arranging our tour properly without wasting time. thankful for arranging Brian as our driver, The communication was not a problem at all.
2+
Klook User
2 days ago
The staff were very kind and accomodating. They let us pick out what we wanted to wear, and helped us put on the hanbok. The clothes themselves were very comfortable, clean, and elegant. The hair was expertly done. We went for the simplest hairstyle, but if you want something more sophisticated, they can do it for a few extra won. All in all, they had verg good service and clothes. Highly recommended. Would come back again.
1+
Umita ********
2 days ago
The Wild Wild After Party musical was a wildly entertaining and enjoyable experience! From start to finish, the energy was high, the performances were engaging, and the entire show was well put together. The men brought a great mix of charisma, humor, and talent to the stage, and the performance catered to a variety of themes, keeping things fresh and exciting throughout. Whether you’re going with friends or looking for a fun night out, this show delivers. I’d definitely recommend it for anyone looking for a unique and lively performance with a playful twist!
Chong *********
2 days ago
very convenient and easy to redeem. just show the counter the bar code. the price is cheaper so can save slme money.
Pamela ************
2 days ago
We really enjoyed renting the hanbok and even though we were slightly late, the let us in. The photographer even gave us extra service and took a photo of me and my mum. Very good experience! Definitely recommend!
2+
CHIU *****
2 days ago
After purchase and redemption, the stored value will be included. It is very cost-effective to place an order during special offers, and it can be used for public transportation and store consumption, which is very convenient.

Nearby places to go

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FAQs about Insa-dong

When is the best time to visit Insadong?

How can I get to Insadong using public transportation?

Where can I find visitor information in Insadong?

What makes weekends special in Insadong?

Can you recommend any dining spots in Insadong?

What should I do if I have trouble booking a ride to my hotel in Insadong?

What amenities can I expect at Moxy Seoul Insadong?

What to know before visiting Insa-dong

Remarkable Landmarks and Must-Visit Sights

Insadong-gil

Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.

Unhyeongung mansion

Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.

Jogyesa Temple

Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.

Cultural and Historical Significance

Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.

Local Cuisine

Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.

Culture and History

Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.