Insa-dong

Geographical district
★ 4.9 (83K+ reviews) • 1M+ booked
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
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Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea

The best of Insa-dong

Bucket-list experiences

Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour
Tours • Seoul

Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

English guide
Hotel pick-up
Free cancellation
Instant confirmation
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★ 4.7 (561) • 8K+ booked
US$ 55.15
Seoul: Gyeongbokgung Palace & Insadong Cultural Food Tour
Tours • Seoul

Seoul: Gyeongbokgung Palace & Insadong Cultural Food Tour

English guide
Free cancellation
New Activity
US$ 107.15
Seoul Tram Pedal Challenge(Eng.Tour)
Tours • Seoul

Seoul Tram Pedal Challenge(Eng.Tour)

English guide
Free cancellation
Instant confirmation
★ 4.9 (38) • 600+ booked
US$ 55.00
Chinese Seoul Tram
Tours • Seoul

Chinese Seoul Tram

Free cancellation
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★ 5.0 (129) • 1K+ booked
From US$ 35.00
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)
Tours • Seoul

Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

English guide
Hotel pick-up
Free cancellation
Instant confirmation
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★ 4.7 (68) • 700+ booked
From US$ 28.00
20 off
Sale
Princess Hanbok Rental & Snap Photoshoot Experience
Cultural experiences • Seoul

Princess Hanbok Rental & Snap Photoshoot Experience

English guide
Free cancellation
Instant confirmation
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★ 4.9 (461) • 6K+ booked
From US$ 14.35
2 Days Top Attractions of Korea Tours (DMZ+Seoul City Tour)
Tours • From Seoul

2 Days Top Attractions of Korea Tours (DMZ+Seoul City Tour)

English guide
Free cancellation
Instant confirmation
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★ 5.0 (20) • 50+ booked
From US$ 60.00
Hanbok Experience at Gyeongbokgung with Korean Hairstyling
Cultural experiences • Seoul

Hanbok Experience at Gyeongbokgung with Korean Hairstyling

English guide
Free cancellation
Instant confirmation
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★ 4.9 (571) • 4K+ booked
From US$ 10.75
Max Out Seoul: Must Visit Highlights City Tour
Tours • From Seoul

Max Out Seoul: Must Visit Highlights City Tour

English guide
Free cancellation
Instant confirmation
★ 5.0 (108) • 700+ booked
From US$ 9.09
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)
Cultural experiences • Seoul

Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)

English guide
Up to 3 hrs
Free cancellation
Instant confirmation
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★ 4.9 (485) • 4K+ booked
From US$ 5.75
US$ 7.19
Seoul Pedicab Package Day Tour: Temple & Bakery & Chimaek & Healing
Tours • From Seoul

Seoul Pedicab Package Day Tour: Temple & Bakery & Chimaek & Healing

English guide
Free cancellation
From US$ 123.55
Korea Glasses Shopping & Famous Sights Tours
Tours • Seoul

Korea Glasses Shopping & Famous Sights Tours

English guide
Free cancellation
Instant confirmation
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US$ 70.19

Make it a getaway

Line Hotel Myeongdong
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png Line Hotel Myeongdong

Instant confirmation
★ 4.5 (453) • 50+ booked
From US$ 56.49
The Stay Hotel Myeongdong
Hotels • Seoul

The Stay Hotel Myeongdong

Instant confirmation
★ 4.1 (354)
From US$ 61.60
Step Inn Myeongdong 1
Hotels • Seoul

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★ 4.8 (848)
From US$ 43.97
SEOUL N HOTEL Dongdaemun
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png SEOUL N HOTEL Dongdaemun

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★ 4.5 (445)
From US$ 35.18
Boutique hotel k Dongdaemun
Hotels • Seoul

Boutique hotel k Dongdaemun

Instant confirmation
★ 3.5 (322)
From US$ 33.10
Mayone Hotel
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png Mayone Hotel

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★ 3.7 (294)
From US$ 74.72
Calistar Hotel
Hotels • Seoul

Calistar Hotel

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★ 3.2 (207)
From US$ 38.02
K-Guesthouse Dongdaemun Premium
Hotels • Seoul

K-Guesthouse Dongdaemun Premium

Instant confirmation
★ 3.6 (500)
From US$ 50.32
Borjomi Seoul Boutique Hotel
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png Borjomi Seoul Boutique Hotel

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★ 4.2 (400)
From US$ 46.14
NINE TREE BY PARNAS SEOUL MYEONDONG 1
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png NINE TREE BY PARNAS SEOUL MYEONDONG 1

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★ 4.9 (938)
From US$ 112.39
US$ 197.18
Travelodge Myeongdong City Hall
Hotels • Seoul

Travelodge Myeongdong City Hall

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★ 4.7 (979)
From US$ 83.66
K-Grand Hotel Myeongdong
Hotels • Seoul

K-Grand Hotel Myeongdong

Instant confirmation
★ 3.4 (258)
From US$ 50.47

Events with a lot of buzz

Wild Wild After Party Musical Seoul Ticket
Events & shows • Seoul

Wild Wild After Party Musical Seoul Ticket

Free cancellation
Instant confirmation
★ 4.9 (1,401) • 30K+ booked
From US$ 44.15
20 off
Sale
[THE MAN Alive : CHOICE] Musical Seoul Ticket
Events & shows • Seoul

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Free cancellation
Instant confirmation
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★ 4.6 (347) • 10K+ booked
From US$ 55.15
20 off
Sale
Seoul Musical HUNKY SHOW Tickets
Events & shows • Seoul

Seoul Musical HUNKY SHOW Tickets

Free cancellation
Instant confirmation
★ 4.3 (3) • 50+ booked
From US$ 33.09
Nanta Show Ticket in Seoul
Events & shows • Seoul

Nanta Show Ticket in Seoul

Free cancellation
Book now for tomorrow
★ 4.8 (12,129) • 200K+ booked
From US$ 22.09
US$ 35.80
SHOW MUSICAL TOUCH FIVE Ticket in Seoul
Events & shows • Seoul

SHOW MUSICAL TOUCH FIVE Ticket in Seoul

Instant confirmation
★ 4.8 (133) • 2K+ booked
From US$ 44.15
20 off
Sale
Jump - Comic Martial Arts Performance Ticket in Seoul
Events & shows • Seoul

Jump - Comic Martial Arts Performance Ticket in Seoul

Free cancellation
Instant confirmation
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★ 4.6 (1,083) • 10K+ booked
From US$ 25.09
US$ 35.80
THE PAINTERS Live Art K-pop Dance Show in Seoul
Events & shows • Seoul

THE PAINTERS Live Art K-pop Dance Show in Seoul

Free cancellation
Instant confirmation
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★ 4.8 (1,727) • 20K+ booked
From US$ 24.09
20 off
Sale
Korean Musical Bar in Seoul: ShowFilx
Events & shows • Seoul

Korean Musical Bar in Seoul: ShowFilx

Free cancellation
Instant confirmation
★ 4.3 (11) • 50+ booked
From US$ 14.35
Musical Vamp X Hunter Ticket in Seoul
Events & shows • Seoul

Musical Vamp X Hunter Ticket in Seoul

Instant confirmation
★ 5.0 (4)
US$ 22.39
US$ 42.99
K-Culture Musical: Joseon Iyagikkun Jeonkisu
Events & shows • Seoul

K-Culture Musical: Joseon Iyagikkun Jeonkisu

Instant confirmation
From US$ 22.05
US$ 31.50
Jeongdong Theater Seoul 2025 Show Series Ticket
Events & shows • Seoul

Jeongdong Theater Seoul 2025 Show Series Ticket

Instant confirmation
★ 4.8 (203) • 1K+ booked
US$ 28.65
US$ 42.99
The Second Chance Convenience Store Ticket in Seoul
Events & shows • Seoul

The Second Chance Convenience Store Ticket in Seoul

Instant confirmation
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★ 4.7 (3) • New Activity
US$ 31.35
US$ 42.99

Trouble-free transport

Incheon international Airport(ICN) Transfers
Private airport transfers • Seoul

Incheon international Airport(ICN) Transfers

Free cancellation
Book now for today
★ 5.0 (5)
US$ 56.50
Seoul - Yeoju Premium Outlet Intercity Express Bus Tickets
Buses • Seoul

Seoul - Yeoju Premium Outlet Intercity Express Bus Tickets

Instant confirmation
US$ 4.59
South Korea Intercity Express Bus Tickets
Buses • Seoul

South Korea Intercity Express Bus Tickets

Halal-friendly
Instant confirmation
★ 4.8 (1,949) • 90K+ booked
US$ 7.19
US$ 10.75
Premium Airport Transfers by LOTTE rent-a-car: Incheon & Gimpo Airports
Private airport transfers • Seoul

Premium Airport Transfers by LOTTE rent-a-car: Incheon & Gimpo Airports

Free cancellation
★ 4.7 (17) • 100+ booked
From US$ 65.05
20 off
Sale
Incheon International Airport - Seoul Shared Van
Airport trains & buses • Seoul

Incheon International Airport - Seoul Shared Van

Free cancellation
★ 4.6 (91) • 1K+ booked
US$ 20.75
US$ 25.29
WOWPASS: Prepaid Card for Cashless Payment in Korea
Rail passes • Seoul

WOWPASS: Prepaid Card for Cashless Payment in Korea

Instant confirmation
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★ 4.6 (3,460) • 100K+ booked
From US$ 3.55
US$ 4.29
Seoul to Sokcho Intercity Express Bus Tickets
Buses • Gangwon-do

Seoul to Sokcho Intercity Express Bus Tickets

Instant confirmation
US$ 15.99
Private Gimpo Airport (GMP) Transfers for Seoul
Private airport transfers • Seoul

Private Gimpo Airport (GMP) Transfers for Seoul

Free cancellation
★ 4.8 (218) • 800+ booked
From US$ 49.09
Private K-Drama Tour: Seoul Car Rental with Driver to Nami / Alpaca World / Sokcho / Gangneung
Car charters • Seoul

Private K-Drama Tour: Seoul Car Rental with Driver to Nami / Alpaca World / Sokcho / Gangneung

Free cancellation
Instant confirmation
★ 4.7 (950) • 8K+ booked
From US$ 137.45
10 off
Sale
KORAIL PASS - KTX Train Ticket
Rail passes • Seoul

KORAIL PASS - KTX Train Ticket

Halal-friendly
Instant confirmation
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★ 4.8 (9,168) • 200K+ booked
From US$ 85.39
US$ 86.65
Free 3GB eSIM for South Korea worth ₩9,300

All that's good & tasty

Wangbijip (Myeongdong Main store)
Food & dining • Seoul

Wangbijip (Myeongdong Main store)

Free cancellation
Book now for tomorrow
★ 4.7 (3) • 50+ booked
From US$ 13.60
Sunmine Haengbok Gejang (Dongdaemun Branch)
Food & dining • Seoul

Sunmine Haengbok Gejang (Dongdaemun Branch)

Free cancellation
Book now for tomorrow
★ 4.5 (68) • 1K+ booked
From US$ 21.49
Seoul Restaurant Table Reservation
Food & dining • Seoul

Seoul Restaurant Table Reservation

★ 4.3 (6) • 100+ booked
From US$ 5.39
Myeongdong Hanu Bang
Food & dining • Seoul

Myeongdong Hanu Bang

Free cancellation
★ 4.0 (21) • 200+ booked
From US$ 27.95
Wangbijip (Myeongdong 2nd store)
Food & dining • Seoul

Wangbijip (Myeongdong 2nd store)

Free cancellation
★ 4.4 (8) • 100+ booked
From US$ 12.89
Hanbok Korean Restaurant in Seoul
Food & dining • Seoul

Hanbok Korean Restaurant in Seoul

Free cancellation
Instant confirmation
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★ 4.4 (5) • New Activity
From US$ 10.05
US$ 10.75
Hansik Wangbijib in Myeongdong
Food & dining • Seoul

Hansik Wangbijib in Myeongdong

Free cancellation
From US$ 20.79
Crab Hoe Fish (Jangchung-dong Main Branch)
Food & dining • Seoul

Crab Hoe Fish (Jangchung-dong Main Branch)

Free cancellation
Book now for tomorrow
★ 4.8 (17) • 50+ booked
From US$ 137.30
Myeongdongjeong
Food & dining • Seoul

Myeongdongjeong

Free cancellation
★ 4.0 (262) • 2K+ booked
From US$ 20.79
BBQ Chicken Reservation Service
Food & dining • Seoul

BBQ Chicken Reservation Service

US$ 4.95
Myth Jokbal in Myeongdong
Food & dining • Seoul

Myth Jokbal in Myeongdong

Free cancellation
★ 4.4 (336) • 1K+ booked
From US$ 29.39

More to explore

[20% Off] BTS Is Back! A Must-Do Summer Tour for ARMY & Fans
Tours • From Seoul

[20% Off] BTS Is Back! A Must-Do Summer Tour for ARMY & Fans

English guide
Free cancellation
Instant confirmation
★ 4.9 (403) • 2K+ booked
From US$ 46.45
20 off
Sale
O HUI&WHOO SPA & Massage | Myeongdong, Seoul
Massages • Seoul

O HUI&WHOO SPA & Massage | Myeongdong, Seoul

Free cancellation
Book now for tomorrow
★ 4.5 (807) • 9K+ booked
From US$ 70.89
Seoul Dongdaemun SPAREX Jjimjilbang Sauna Admission Ticket
Massages • Seoul

Seoul Dongdaemun SPAREX Jjimjilbang Sauna Admission Ticket

Free cancellation
Instant confirmation
Book now for today
★ 4.4 (243) • 6K+ booked
From US$ 9.10
US$ 9.30
Seoul TBC Head Spa, Facial, and Body Massage Treatment in Myeongdong
Klook's choice
Massages • Seoul

Seoul TBC Head Spa, Facial, and Body Massage Treatment in Myeongdong

Free cancellation
Book now for tomorrow
★ 4.7 (99) • 1K+ booked
From US$ 42.99
Art de la peau Aesthetic & Massage Treatment | Myeongdong, Seoul
Klook's choice
Massages • Seoul

Art de la peau Aesthetic & Massage Treatment | Myeongdong, Seoul

In-app reservation
Free cancellation
Instant confirmation
★ 4.8 (259) • 2K+ booked
From US$ 63.05
US$ 85.95
Myeongdong Beauty Skyview Spa | Full Body and Foot Massage in Seoul
Massages • Seoul

Myeongdong Beauty Skyview Spa | Full Body and Foot Massage in Seoul

Book now for tomorrow
★ 4.9 (70) • 300+ booked
From US$ 42.99
US$ 57.29
Korean Top Celebrity Hair Styling Experience at Jenny House in Seoul
Cultural experiences • Seoul

Korean Top Celebrity Hair Styling Experience at Jenny House in Seoul

In-app reservation
Instant confirmation
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★ 4.5 (116) • 1K+ booked
From US$ 65.45
Seoul Yeouido Eland Hangang River Cruise
Cruises • Seoul

Seoul Yeouido Eland Hangang River Cruise

English guide
Up to 3 hrs
Free cancellation
Instant confirmation
Book now for today
★ 4.4 (3,109) • 60K+ booked
From US$ 13.55
US$ 14.25
N Seoul Tower Ticket
Observation decks • Seoul

N Seoul Tower Ticket

Halal-friendly
Instant confirmation
★ 4.6 (31,971) • 700K+ booked
From US$ 10.75
Gyeongbok Palace, Bukchon Village, and Gwangjang Tour in Seoul
Tours • Seoul

Gyeongbok Palace, Bukchon Village, and Gwangjang Tour in Seoul

English guide
Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.9 (445) • 3K+ booked
From US$ 29.40
SEOULDAL: A New Way to Enjoy the Sky of Seoul
Tours • Seoul

SEOULDAL: A New Way to Enjoy the Sky of Seoul

Up to 3 hrs
Free cancellation
Instant confirmation
★ 5.0 (9) • 700+ booked
US$ 17.90
Myeong-dong Hairstyling Experience at Herique (Franck Provost)
Cultural experiences • Seoul

Myeong-dong Hairstyling Experience at Herique (Franck Provost)

Free cancellation
Book now for tomorrow
★ 4.6 (338) • 2K+ booked
From US$ 21.49

Why people love Insa-dong

4.9 /5
83K+ reviews
Read all reviews
Wendy ***********
3 days ago
Great evening, the waiters/singers are all very kind during the service which they alternate with their talented musical performances! Some even gave me goosebumps while singing! If you have a "hollow" in your itinerary in Seoul and you don't know what to do one evening, I recommend this music bar, where you will eat very well and where you can really enjoy a good atmosphere. And if like us you are lucky, you can even make friends with the people at the next table 🤩
2+
Faria *****
3 days ago
collect from lotte mart zetaplex, there is a machine to redeem. and you can use it as transport card and give benefit if you purchase from lotte mart
1+
Faria *****
3 days ago
enjoy the ride and fast, comfortable as we took Sancheon type. easy booking and klook helped me a lot during travelling
Hui ****************
3 days ago
very good deal for multiple visits to different places. save a lot of money compared to Ala carte tickets.
CHENG **********
3 days ago
There are Chinese instructions and the staff can communicate in English. The service is kindly recommended to try it. The basic plan includes two retouched photos and printing the original photos requires an additional charge.
2+
Klook User
4 days ago
Absolutely amazing! This was the first thing I booked for the day after arriving in Korea, and I have zero regrets. If I could, I’d go see it every day. One of the most excited I’ve been in a long time. The performers were super entertaining, interacted with the crowd, and kept it fun with different themes. Definitely coming back!
Harimalar ********
4 days ago
The travel booking process was very easy and convenient. However, I recommend reserving seats at least one or two days in advance if possible. When we traveled to Busan, we booked on the same day and couldn’t get standard seats, so we had to upgrade to first class and pay extra. That said, the first-class experience was absolutely worth it—comfortable and enjoyable!
Violet ***
4 days ago
Can't believe the outcome this amazing! We didn't know how to pose but the photographer probably quite experienced! 😆 From Hanbok choosing - stlying/fitting - walking to outdoor - Photoshoot : All done within 1.5 hr No time wasted! ♥️ Loved it! Will recommend 10/10

Nearby places to go

2M+ visitors
2M+ visitors
2M+ visitors
2M+ visitors
2M+ visitors
2M+ visitors

FAQs about Insa-dong

When is the best time to visit Insadong?

How can I get to Insadong using public transportation?

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Can you recommend any dining spots in Insadong?

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What to know before visiting Insa-dong

Remarkable Landmarks and Must-Visit Sights

Insadong-gil

Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.

Unhyeongung mansion

Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.

Jogyesa Temple

Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.

Cultural and Historical Significance

Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.

Local Cuisine

Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.

Culture and History

Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.