Shinsegae Myeongdong

Supermarket
★ 4.9 (121K+ reviews) • 1M+ booked
Welcome to Shinsegae Duty Free Myeongdong, a shopping paradise nestled in the vibrant heart of Seoul's bustling Myeongdong district. As the flagship store of the renowned Shinsegae Group, this iconic destination stands on the historic site of Korea's very first department store, offering an unparalleled blend of luxury, culture, and art. Whether you're a seasoned shopper or a curious tourist, Shinsegae Myeongdong promises an exhilarating adventure where shopping transcends the ordinary. Explore high-end boutiques, indulge in gourmet dining, and discover exquisite jewelry and world-class services, all under one roof. This premier duty-free store is a must-visit for travelers seeking the best of Seoul's retail and culinary delights, ensuring a memorable visit filled with elegance and sophistication.
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63 Sogong-ro, Jung District, Seoul, South Korea

The best of Shinsegae Myeongdong

Bucket-list experiences

BYTP | Selfie Photobooth at Shinsegae Department Store in Myeongdong
NZ$ 7.35
NZ$ 8.55
Gyeongbokgung / Hanbok / N SeoulTower/ Painters Private Tour

Gyeongbokgung / Hanbok / N SeoulTower/ Painters Private Tour

Private group
Easy refund
Instant confirmation
★ 4.5 (251)
From NZ$ 295.59
NZ$ 351.05
Gangwon-do and Gyeonggi-do Private Car Charter

Gangwon-do and Gyeonggi-do Private Car Charter

Private group
Easy refund
Instant confirmation
★ 4.8 (53)
From NZ$ 344.19
NZ$ 353.49
Must-Visit Hotspots in Seoul and Gyeonggi-do Private Tour

Must-Visit Hotspots in Seoul and Gyeonggi-do Private Tour

Private group
Easy refund
Instant confirmation
★ 4.6 (60)
From NZ$ 239.00
NZ$ 268.19
Muslim-Friendly Seoul City and Suburb Halal Day Tour

Muslim-Friendly Seoul City and Suburb Halal Day Tour

Easy refund
Instant confirmation
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From NZ$ 132.09
Seoul + Gyeonggi-do / Gangwon-do Private Car Charter Tour

Seoul + Gyeonggi-do / Gangwon-do Private Car Charter Tour

Private group
Easy refund
Instant confirmation
From NZ$ 658.25
N Seoul Tower Ticket

N Seoul Tower Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.6 (30,541)
From NZ$ 23.05
NZ$ 25.59
Discover Seoul Pass

Discover Seoul Pass

Bestseller
Halal-friendly
Easy refund
★ 4.7 (8,977)
From NZ$ 60.95
Namsan Cable Car Round trip Ticket

Namsan Cable Car Round trip Ticket

Bestseller
Instant confirmation
★ 4.7 (1,002)
From NZ$ 18.29
Klook Pass Seoul

Klook Pass Seoul

Bestseller
Easy refund
Instant confirmation
★ 4.7 (978)
From NZ$ 49.60
Klook exclusive
Alive Museum & Dynamic Maze Ticket in Seoul

Alive Museum & Dynamic Maze Ticket in Seoul

Bestseller
Easy refund
Instant confirmation
★ 4.6 (2,764)
From NZ$ 14.29
NZ$ 15.85

Make it a getaway

Migliore Hotel Seoul Myeongdong

Migliore Hotel Seoul Myeongdong

Instant confirmation
★ 4.1 (950)
From NZ$ 85.73
The Stay Hotel Myeongdong

The Stay Hotel Myeongdong

Instant confirmation
★ 4.1 (334)
From NZ$ 79.38
Line Hotel Myeongdong

Line Hotel Myeongdong

Instant confirmation
★ 4.3 (385)
From NZ$ 82.39
Stanford Hotel Myeongdong

Stanford Hotel Myeongdong

Instant confirmation
★ 4.8 (1,012)
From NZ$ 112.69
L7 MYEONGDONG by LOTTE

L7 MYEONGDONG by LOTTE

Instant confirmation
★ 4.9 (950)
From NZ$ 210.48
The Stay Classic Hotel Myeongdong

The Stay Classic Hotel Myeongdong

Instant confirmation
★ 4.5 (170)
From NZ$ 117.21
Hotel Skypark Central Myeongdong

Hotel Skypark Central Myeongdong

Instant confirmation
★ 4.8 (964)
From NZ$ 127.51
NZ$ 137.1
24 Guesthouse Myeongdong Avenue

24 Guesthouse Myeongdong Avenue

Instant confirmation
★ 3.9 (134)
From NZ$ 61.78
NINE TREE BY PARNAS SEOUL MYEONDONG 1

NINE TREE BY PARNAS SEOUL MYEONDONG 1

Instant confirmation
★ 4.9 (892)
From NZ$ 159.63
NZ$ 262.54
Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong

Instant confirmation
★ 4.6 (838)
From NZ$ 117.99
NZ$ 135.31
Step Inn Myeongdong 1

Step Inn Myeongdong 1

Instant confirmation
★ 4.8 (687)
From NZ$ 63.18
NZ$ 231.63
Crown Park Hotel

Crown Park Hotel

Instant confirmation
★ 4.6 (960)
From NZ$ 169.38

Events with a lot of buzz

Nanta Show Ticket in Seoul

Nanta Show Ticket in Seoul

Bestseller
Easy refund
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★ 4.8 (11,292)
From NZ$ 43.89
NZ$ 60.95
Wild Wild After Party Musical Seoul Ticket

Wild Wild After Party Musical Seoul Ticket

Bestseller
Easy refund
Instant confirmation
★ 4.9 (1,070)
From NZ$ 40.25
NZ$ 82.89
[THE MAN Alive : CHOICE] Musical Seoul Ticket

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Bestseller
Easy refund
Instant confirmation
★ 4.7 (257)
From NZ$ 75.09
20 off
Sale
THE PAINTERS Season 2: Show in Seoul (Gwanghwamun Theater)

THE PAINTERS Season 2: Show in Seoul (Gwanghwamun Theater)

Bestseller
Easy refund
Instant confirmation
★ 4.8 (1,562)
From NZ$ 48.75
NZ$ 60.95
CHEF Show - the next generation of BIBAP!

CHEF Show - the next generation of BIBAP!

Bestseller
Easy refund
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★ 4.8 (1,305)
From NZ$ 42.69
NZ$ 60.95
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

Easy refund
Instant confirmation
★ 4.7 (48)
From NZ$ 36.59
Jump - Comic Martial Arts Performance Ticket in Seoul

Jump - Comic Martial Arts Performance Ticket in Seoul

Bestseller
Easy refund
Instant confirmation
★ 4.6 (1,022)
From NZ$ 42.69
NZ$ 60.95
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

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★ 4.2 (11)
From NZ$ 63.69
NZ$ 67.05
Seoul Musical Drama: Finding Mr. Destiny Ticket
NZ$ 40.25
NZ$ 60.95
Romance Drama "Beautiful Life" Ticket in Seoul
NZ$ 30.49
NZ$ 60.95
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

Easy refund
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★ 4.2 (6)
From NZ$ 13.40
NZ$ 25.59
The Concert of korean music prodigies
NZ$ 12.19
NZ$ 36.59

Trouble-free transport

KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.8 (8,748)
From NZ$ 147.49
Free 3GB eSIM for South Korea worth ₩9,300
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Bestseller
Easy refund
Instant confirmation
★ 4.7 (806)
From NZ$ 22.75
NZ$ 22.79
Seoul car hire | Choose from multiple car models
From NZ$ 71 /day
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

Instant confirmation
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★ 3.3 (18)
NZ$ 6.09
25 off
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do

Customized itinerary
Easy refund
Instant confirmation
★ 4.8 (760)
From NZ$ 15.25
NZ$ 22.85
Incheon International Airport - Seoul Shared Van
NZ$ 33.45
NZ$ 43.05
Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park
From NZ$ 76.19
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
★ 4.7 (1,149)
NZ$ 12.19
NZ$ 18.29
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Easy refund
Instant confirmation
★ 4.9 (15)
From NZ$ 228.55
EZL CARD | A prepaid card for Korea transportation and shopping
NZ$ 6.09
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
From NZ$ 441.85
NZ$ 502.80
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Easy refund
Instant confirmation
★ 4.7 (18)
From NZ$ 350.45
NZ$ 414.45

All that's good & tasty

MAN JOK OH HYANG JOKBAL (City Hall Branch)

MAN JOK OH HYANG JOKBAL (City Hall Branch)

Easy refund
★ 4.7 (1,086)
From NZ$ 46.35
Myeongdongjeong

Myeongdongjeong

Easy refund
★ 4.0 (252)
From NZ$ 35.35
HANAM PIG (Apgujeong Rodeo Branch)

HANAM PIG (Apgujeong Rodeo Branch)

Easy refund
★ 4.3 (122)
From NZ$ 20.75
Myth Jokbal in Myeongdong

Myth Jokbal in Myeongdong

Easy refund
★ 4.4 (326)
From NZ$ 47.55
Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

Easy refund
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★ 4.5 (46)
From NZ$ 36.59
[Michelin Guide] Seoul Mugunghwa (Lotte Hotel Sogong Branch)
From NZ$ 237.69
Jihwaja in Seoul

Jihwaja in Seoul

Set menu
À la carte
24-hour confirmation
★ 4.5 (25)
From NZ$ 134.09
853 in Insadong

853 in Insadong

Easy refund
★ 4.5 (80)
From NZ$ 93.85
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
NZ$ 2.45
90 off
Combo
Gomkuksizib (Myeongdong Branch)

Gomkuksizib (Myeongdong Branch)

Easy refund
★ 4.0 (2)
From NZ$ 21.95
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
★ 4.3 (79)
NZ$ 10.99
NZ$ 11.35

More to explore

Shinsegae Department Store Benefit Coupon in Myeongdong

Shinsegae Department Store Benefit Coupon in Myeongdong

Instant confirmation
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★ 4.1 (21)
Free
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Instant confirmation
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★ 4.4 (112)
Free
Shinsegae Department Store Myeongdong Souvenir

Shinsegae Department Store Myeongdong Souvenir

Easy refund
Instant confirmation
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From NZ$ 6.25
Dongdaemun Discount Coupon in Seoul - Super PASS

Dongdaemun Discount Coupon in Seoul - Super PASS

Bestseller
Instant confirmation
★ 4.3 (298)
NZ$ 2.19
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Bestseller
Instant confirmation
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★ 4.5 (477)
NZ$ 20.75
NZ$ 24.39
Seoul City Tour Bus Night View Course

Seoul City Tour Bus Night View Course

Bestseller
Instant confirmation
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★ 4.1 (729)
NZ$ 28.05
NZ$ 32.95
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Easy refund
Instant confirmation
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★ 4.1 (132)
Free
OLIVE YOUNG Mobile Coupon (Cash Voucher)

OLIVE YOUNG Mobile Coupon (Cash Voucher)

Instant confirmation
★ 4.7 (67)
From NZ$ 6.09
The Shilla Duty Free Seoul Store Voucher

The Shilla Duty Free Seoul Store Voucher

Instant confirmation
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★ 4.4 (47)
Free
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Instant confirmation
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★ 4.3 (18)
Free
Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Easy refund
Instant confirmation
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★ 4.7 (3)
From NZ$ 13.19
NZ$ 14.65
Korea CU Convenience Store Cash Voucher

Korea CU Convenience Store Cash Voucher

Instant confirmation
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★ 4.6 (8)
NZ$ 12.19

Why people love Shinsegae Myeongdong

4.9 /5
121K+ reviews
Read all reviews
QIANYI *********
2 days ago
easy redemption. allow us to travel to Daegu and seoul from busan on 2 different days. Just remember to make the seat reservation online and print out the booking (though no one check during our ride but just in case!)
2+
Abidah *******
3 days ago
Driver was on time for pick up.Henry is very friendly and also helpful.He would help us buy tickets and book a slot for our rail bike.We went to nami,rail bike and alpaca world.We reached our hotel 1 hr later so have to pay extra to the driver.Our trip went smooth and we are very happy.
2+
AlyssaKate *****
2 days ago
it is sulit if you have a chill itinerary. the activities can be reserved depends on your availability, it’s flexible but valid for only a month.
江 **
2 days ago
I was really full of positive energy after reading this, the best trip to Korea! The oppa inside is just oppa. I feel happy after watching it and my feet won’t feel sore anymore.
Cheung ***
2 days ago
The five-spice pork trotters are satisfying. I must eat them every time I go to Seoul. It’s super delicious. It tastes very good and is juicy enough. It’s a must-eat👍👍👍👍
1+
Cherlynn ****
2 days ago
There was a lot of engagement with the audience. Quite a few lucky ladies had lap dances and even went up on stage. There's no nudity as the guys only stripped to their underwears, but they are very muscular and handsome. It was tastefully done.
2+
SenthilKumar ********
2 days ago
Highly recommended to book via klook for easy redemption and discounted rates. view from Seoul tower is amazing and can stay on top as long as you wish but be prepared to dress up due to cold wind during winter
2+
吉田 **
2 days ago
I was able to buy a 30,000W voucher for about 2,600 yen using the coupon, which was a great deal. When I showed the voucher to the store clerk, he was a little confused, but it turned out I just had to scan the barcode, so I was able to shop smoothly.

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Shinsegae Myeongdong

What are the best times to visit Shinsegae Myeongdong in Seoul?

How can I get to Shinsegae Duty Free Myeongdong using public transportation?

What should I do if I need assistance while shopping at Shinsegae Myeongdong?

What are some nearby attractions to visit after shopping at Shinsegae Myeongdong?

Are there any important travel tips for visiting Shinsegae Myeongdong?

What to know before visiting Shinsegae Myeongdong

Remarkable Landmarks and Must-Visit Sights

Luxury Shopping

Step into a world of opulence at Shinsegae Duty Free Myeongdong, where luxury knows no bounds. This shopping paradise is a treasure trove of high-end brands and exclusive products, perfect for those with a taste for the finer things in life. Whether you're on the hunt for designer fashion or premium cosmetics, this destination promises a shopping experience like no other. Indulge yourself in the ultimate retail therapy and discover why Shinsegae is synonymous with luxury.

Cultural and Artistic Spaces

Discover a shopping experience that transcends the ordinary at Shinsegae Myeongdong, where culture and art beautifully intertwine with retail. As you explore the store, you'll encounter captivating art installations and cultural exhibits that add a unique flair to your visit. This harmonious blend of shopping and art creates an ambiance that is both inspiring and enriching, making your time here truly memorable. Immerse yourself in this cultural oasis and let your senses be delighted.

Proximity to Iconic Landmarks

Make the most of your visit to Seoul by exploring Shinsegae Duty Free Myeongdong, perfectly positioned near some of the city's most iconic landmarks. Just a short stroll away, you'll find the vibrant Namdaemun Market and the towering N Seoul Tower, offering breathtaking views of the cityscape. Whether you're in the mood for a bustling market adventure or a serene panoramic experience, Shinsegae's prime location ensures you're never far from the action. Embrace the convenience and excitement of being at the heart of Seoul's attractions.

Cultural Significance

Myeongdong is a lively cultural hub that perfectly captures the essence of Seoul with its vibrant atmosphere and romantic settings. Shinsegae Duty Free Myeongdong is a testament to this spirit, offering a unique blend of modern luxury and traditional Korean culture. It's a place where you can immerse yourself in the rich cultural tapestry of South Korea while enjoying a world-class shopping experience.

Historical Background

As the pioneering duty-free store of the Shinsegae Group, this location is steeped in history and legacy. Known for its commitment to quality and excellence, the Shinsegae Group has been a cornerstone of Korea's retail landscape. Visiting this store is like stepping into a piece of Korean history, where the past and present seamlessly intertwine.

Cultural and Historical Significance

Shinsegae Myeongdong is more than just a shopping destination; it's a historical landmark in Korea's retail history. As the site of the country's first department store, it holds a special place in the hearts of many. The unique blend of traditional and modern elements makes it a cultural icon in the bustling Myeongdong district, offering a glimpse into Seoul's dynamic culture and history.

Facilities

To enhance your shopping experience, Shinsegae Myeongdong offers a variety of facilities. From baby carriage services and gift card shops to storage rooms and information desks, every detail is designed with convenience in mind. The foreign customer service center ensures that international visitors feel right at home, while additional services like gift wrapping and repair services for shoes and handbags add a touch of luxury to your visit.

Local Cuisine

No visit to Shinsegae Duty Free Myeongdong is complete without indulging in the local cuisine. The Myeongdong district is a food lover's paradise, famous for its street food delights. Be sure to try tteokbokki (spicy rice cakes), hotteok (sweet pancakes), and mandu (dumplings) as you explore the area. These delicious treats are the perfect complement to your shopping adventure, offering a taste of Seoul's vibrant culinary scene.