Insa-dong
Geographical district
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
See more
See more
Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea
Gallery
The best of Insa-dong
Bucket-list experiences
See all
Princess Hanbok Rental & Snap Photoshoot Experience
Easy refund
Instant confirmation
Book now for tomorrow
From
₱ 855
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)
Easy refund
Instant confirmation
Book now for tomorrow
From
₱ 342
₱ 419
Hanbok Experience at Gyeongbokgung with Korean Hairstyling
Easy refund
Instant confirmation
Book now for tomorrow
From
₱ 641
Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour
Bestseller
Easy refund
Instant confirmation
₱ 3,666
₱ 3,771
Gyeongbok Palace, Bukchon Village, and Gwangjang Tour
Easy refund
Instant confirmation
Book now for tomorrow
From
₱ 1,780
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)
Easy refund
Instant confirmation
Book now for tomorrow
From
₱ 2,118
Max Out Seoul: Must Visit Highlights One Day Tour
Easy refund
Instant confirmation
₱ 4,243
History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour
Bestseller
Easy refund
Instant confirmation
₱ 3,226
₱ 3,352
THE FORET SPA Gwanghwamun Branch in Jongno
In-app reservation
Easy refund
Instant confirmation
From
₱ 5,866
Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ
Easy refund
Instant confirmation
₱ 5,759
Seoul Historic Walking Tour
Private group
Instant confirmation
₱ 2,095
Seoul Morning E-Bike Tour
Easy refund
Instant confirmation
₱ 6,170
Make it a getaway
See all
Stanford Hotel Myeongdong
Instant confirmation
From
₱ 5,838.1
Line Hotel Myeongdong
Instant confirmation
From
₱ 3,329.1
Step Inn Myeongdong 1
Instant confirmation
From
₱ 2,176.7
₱ 7,957.9
Sotetsu Fresa Inn Seoul Myeong Dong
Instant confirmation
From
₱ 5,501.7
₱ 5,562.2
LOTTE City Hotel Myeongdong
Instant confirmation
From
₱ 6,001.3
₱ 6,452.7
Hotel Skypark Central Myeongdong
Instant confirmation
From
₱ 4,793.8
Metro Hotel
Instant confirmation
From
₱ 4,371.1
Nine Tree Premier Hotel Myeongdong 2
Instant confirmation
From
₱ 5,655.2
₱ 9,579.6
Grid Inn
Instant confirmation
From
₱ 3,395.4
Koreana Hotel
Instant confirmation
From
₱ 5,264
Hotel Venue G
Instant confirmation
From
₱ 2,551.9
₱ 3,180.6
Travelodge Myeongdong Euljiro
Instant confirmation
From
₱ 4,304.2
Events with a lot of buzz
Nanta Show Ticket in Seoul
Bestseller
Easy refund
Book now for tomorrow
From
₱ 1,292
₱ 2,095
Wild Wild After Party Musical Seoul Ticket
Bestseller
Easy refund
Instant confirmation
From
₱ 1,383
₱ 2,849
[THE MAN Alive : CHOICE] Musical Seoul Ticket
Bestseller
Easy refund
Instant confirmation
From
₱ 2,581
THE PAINTERS Season 2 : Show in Seoul
Bestseller
Easy refund
Instant confirmation
From
₱ 1,670
₱ 2,095
CHEF Show - the next generation of BIBAP!
Bestseller
Easy refund
Book now for tomorrow
From
₱ 1,466
₱ 2,095
K-Kick Taekwondo Show Ticket
Easy refund
Instant confirmation
From
₱ 1,257
Seoul Musical Drama: Finding Mr. Destiny Ticket
Easy refund
₱ 1,383
₱ 2,095
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul
Instant confirmation
Book now for tomorrow
From
₱ 2,189
₱ 2,304
Romance Drama "Beautiful Life" Ticket in Seoul
Easy refund
₱ 1,047
₱ 2,095
Korean Musical Bar in Seoul: ShowFilx
Easy refund
Instant confirmation
Book now for tomorrow
From
₱ 461
₱ 880
Trouble-free transport
KORAIL PASS - KTX Train Ticket
Bestseller
Halal-friendly
Instant confirmation
From
₱ 5,063
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour
Bestseller
Easy refund
Instant confirmation
From
₱ 784
₱ 785
Seoul car rentals | Choose from multiple car models
Instant confirmation
From
₱ 2,153
/day
₱ 2,692
Incheon International Airport - Seoul Shared Van
Easy refund
₱ 1,264
₱ 1,479
Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park
Easy refund
Book now for tomorrow
From
₱ 2,619
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do
Customized itinerary
Easy refund
Instant confirmation
₱ 786
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits
Instant confirmation
Book now for today
₱ 209
South Korea Intercity Express Bus Tickets
Bestseller
Halal-friendly
Instant confirmation
₱ 419
₱ 628
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island
Easy refund
Instant confirmation
From
₱ 7,856
EZL CARD | A prepaid card for Korea transportation and shopping
Instant confirmation
₱ 209
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort
Easy refund
Instant confirmation
From
₱ 12,046
₱ 14,245
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
Easy refund
Instant confirmation
From
₱ 15,188
₱ 17,283
All that's good & tasty
See all
MAN JOK OH HYANG JOKBAL (City Hall Branch)
Easy refund
From
₱ 1,592
Myeongdongjeong
Easy refund
From
₱ 1,215
HANAM PIG (Apgujeong Rodeo Branch)
Easy refund
From
₱ 712
Myth Jokbal in Myeongdong
Easy refund
From
₱ 1,634
Sunmine Haengbok Gejang (Dongdaemun Branch)
Easy refund
Book now for tomorrow
From
₱ 1,257
From
₱ 8,170
Jihwaja in Seoul
Set menu
À la carte
24-hour confirmation
From
₱ 4,609
853 in Insadong
Easy refund
From
₱ 3,226
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
Instant confirmation
₱ 84
Gomkuksizib (Myeongdong Branch)
Easy refund
From
₱ 754
Isaac Toast Myeongdong Cathedral
Instant confirmation
₱ 377
₱ 390
More to explore
Dongdaemun Discount Coupon in Seoul - Super PASS
Bestseller
Instant confirmation
₱ 75
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours
Bestseller
Instant confirmation
Book now for tomorrow
₱ 710
₱ 838
Seoul City Tour Bus Night View Course
Bestseller
Instant confirmation
Book now for tomorrow
₱ 962
₱ 1,131
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide
Easy refund
Instant confirmation
Book now for tomorrow
Free
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher
Instant confirmation
Book now for today
Free
The Shilla Duty Free Seoul Store Voucher
Instant confirmation
Book now for today
Free
Shinsegae Department Store Benefit Coupon in Myeongdong
Instant confirmation
Book now for tomorrow
Free
OLIVE YOUNG Mobile Coupon (Cash Voucher)
Instant confirmation
From
₱ 209
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul
Instant confirmation
Book now for today
Free
Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)
Easy refund
Instant confirmation
Book now for tomorrow
From
₱ 452
₱ 503
Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)
Easy refund
Instant confirmation
Book now for tomorrow
From
₱ 1,357
₱ 1,508
Seoul Gifts - Traditional Seoul Gifts (Pick up at Myeongdong / Jongno)
Easy refund
Instant confirmation
Book now for tomorrow
From
₱ 603
₱ 670
Why people love Insa-dong
Angelica ******
3 Nov
The Korail Pass is very convenient and worthy of its price! Definitely a must-buy when you plan to go to Busan or other areas outside Seoul. We used it to go to Busan and then Pohang. You can reserved seats already ahead via their website or just go to the ktx stations ticketing office and they can reserve them for you. There were instances when we arrived way early than the train schedule we booked and we just asked for assistance at the ticketing booth if they can reschedule to earlier ones available and they did! We're grateful because we were able to save so much time! Just show them the tickets and korail pass voucher then they will check and explain to you the available schedules you can choose.
2+
HUANG *********
3 Nov
It is recommended that friends who are not familiar with Seoul take the train to learn about the neighborhoods near Gwanghwamun! The tour guide is very funny, the breeze is comfortable, and it’s fun to say hello to passers-by along the way!
Mon compte
3 Nov
How easy it is to use and what a choice of tours to take! The Lotte Tower offers an absolutely breathtaking panorama.
KUO ********
3 Nov
Olive Young's products can be purchased at lower prices. It's quite cost-effective. The store clerk may be a little confused when using it, but there's no problem in using it.
Ruphina ***
3 Nov
The performance was superb, from stage design, costumes to lighting and props… The venue was a small one, the team was a small team but because of this, it gave a “secret party” vibe and the ambiance was very good. I watched the same performance in an other country with a much larger venue, it didn’t give off the same vibe as in Korea. Just enjoy the little “cabaret show” and make your trip memorable.
Chang *******
3 Nov
Very convenient location. Staff are very nice, massage is great. it’s very relaxing!
Rafael *******
3 Nov
So easy to use and a great way to save on different attractions in Seoul. Highly recommended for travellers who wants to save greatly on the different sights in Seoul.
1+
Klook User
3 Nov
It was a very fun tour! Our tour guide was Chloe and she was very knowledgeable about all the places we visited. I highly recommend doing this tour if it’s your first time visiting Korea! 😊👍
2+
Nearby places to go
FAQs about Insa-dong
When is the best time to visit Insadong?
How can I get to Insadong using public transportation?
Where can I find visitor information in Insadong?
What makes weekends special in Insadong?
Can you recommend any dining spots in Insadong?
What should I do if I have trouble booking a ride to my hotel in Insadong?
What amenities can I expect at Moxy Seoul Insadong?
What to know before visiting Insa-dong
Remarkable Landmarks and Must-Visit Sights
Insadong-gil
Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.
Unhyeongung mansion
Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.
Jogyesa Temple
Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.
Cultural and Historical Significance
Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.
Local Cuisine
Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.
Culture and History
Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.