Insa-dong

Geographical district
★ 4.9 (97K+ reviews) • 1M+ booked
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
See more
See more
Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea

The best of Insa-dong

Bucket-list experiences

Princess Hanbok Rental & Snap Photoshoot Experience

Princess Hanbok Rental & Snap Photoshoot Experience

Easy refund
Instant confirmation
Book now for today
★ 4.9 (298)
From ₱ 843
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)
From ₱ 337
₱ 421
Hanbok Experience at Gyeongbokgung with Korean Hairstyling

Hanbok Experience at Gyeongbokgung with Korean Hairstyling

Easy refund
Instant confirmation
Book now for today
★ 4.9 (427)
From ₱ 632
Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

Bestseller
Easy refund
Instant confirmation
★ 4.7 (486)
₱ 3,688
₱ 3,793
Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Easy refund
Instant confirmation
Book now for tomorrow
★ 4.8 (144)
From ₱ 1,784
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

Easy refund
Instant confirmation
Book now for tomorrow
★ 4.7 (41)
From ₱ 2,124
Max Out Seoul: Must Visit Highlights One Day Tour

Max Out Seoul: Must Visit Highlights One Day Tour

Easy refund
Instant confirmation
★ 5.0 (46)
₱ 4,268
History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

Bestseller
Easy refund
Instant confirmation
★ 4.5 (369)
₱ 3,245
₱ 3,372
THE FORET SPA Gwanghwamun Branch in Jongno

THE FORET SPA Gwanghwamun Branch in Jongno

In-app reservation
Easy refund
Instant confirmation
★ 4.8 (33)
From ₱ 5,900
Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

Easy refund
Instant confirmation
Book now for tomorrow
★ 4.7 (23)
₱ 5,774
20 off
Sale
Seoul Historic Walking Tour

Seoul Historic Walking Tour

Private group
Instant confirmation
★ 4.2 (51)
₱ 2,107
Seoul Morning E-Bike Tour

Seoul Morning E-Bike Tour

Easy refund
Instant confirmation
Book now for tomorrow
★ 4.9 (18)
₱ 6,186

Make it a getaway

Line Hotel Myeongdong

Line Hotel Myeongdong

Instant confirmation
★ 4.3 (385)
From ₱ 2,849.6
Stanford Hotel Myeongdong

Stanford Hotel Myeongdong

Instant confirmation
★ 4.8 (1,012)
From ₱ 3,897.7
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

Instant confirmation
★ 4.8 (1,827)
From ₱ 6,049.7
Hotel Skypark Central Myeongdong

Hotel Skypark Central Myeongdong

Instant confirmation
★ 4.8 (964)
From ₱ 4,410.2
₱ 4,741.9
Hotel Venue G

Hotel Venue G

Instant confirmation
★ 4.2 (913)
From ₱ 2,520.9
NINE TREE BY PARNAS SEOUL MYEONDONG 2

NINE TREE BY PARNAS SEOUL MYEONDONG 2

Instant confirmation
★ 4.6 (1,605)
From ₱ 5,521.3
₱ 9,080.8
ibis Ambassador Seoul Insadong

ibis Ambassador Seoul Insadong

Instant confirmation
★ 4.2 (950)
From ₱ 5,296.8
Step Inn Myeongdong 1

Step Inn Myeongdong 1

Instant confirmation
★ 4.8 (687)
From ₱ 2,185.1
₱ 8,011.5
Hotel Midcity Myeongdong

Hotel Midcity Myeongdong

Instant confirmation
★ 4.5 (366)
From ₱ 5,089.5
Crown Park Hotel

Crown Park Hotel

Instant confirmation
★ 4.6 (960)
From ₱ 5,858.3
Calistar Hotel

Calistar Hotel

Instant confirmation
★ 3.2 (180)
From ₱ 3,219
₱ 4,938.1
Sotetsu Fresa Inn Seoul Myeong Dong

Sotetsu Fresa Inn Seoul Myeong Dong

Instant confirmation
★ 4.4 (934)
From ₱ 5,066.5
₱ 5,121.9

Events with a lot of buzz

Nanta Show Ticket in Seoul

Nanta Show Ticket in Seoul

Bestseller
Easy refund
Book now for today
★ 4.8 (11,295)
From ₱ 1,293
₱ 2,107
Wild Wild After Party Musical Seoul Ticket

Wild Wild After Party Musical Seoul Ticket

Bestseller
Easy refund
Instant confirmation
★ 4.9 (1,073)
From ₱ 1,387
₱ 2,866
[THE MAN Alive : CHOICE] Musical Seoul Ticket

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Bestseller
Easy refund
Instant confirmation
★ 4.7 (258)
From ₱ 2,596
20 off
Sale
THE PAINTERS Season 2: Show in Seoul (Gwanghwamun Theater)

THE PAINTERS Season 2: Show in Seoul (Gwanghwamun Theater)

Bestseller
Easy refund
Instant confirmation
★ 4.8 (1,562)
From ₱ 1,685
₱ 2,107
CHEF Show - the next generation of BIBAP!

CHEF Show - the next generation of BIBAP!

Bestseller
Easy refund
★ 4.8 (1,305)
From ₱ 1,475
₱ 2,107
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

Easy refund
Instant confirmation
Book now for tomorrow
★ 4.7 (48)
From ₱ 1,253
₱ 1,264
Jump - Comic Martial Arts Performance Ticket in Seoul

Jump - Comic Martial Arts Performance Ticket in Seoul

Bestseller
Easy refund
Instant confirmation
★ 4.6 (1,022)
From ₱ 1,475
₱ 2,107
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

Instant confirmation
Book now for tomorrow
★ 4.2 (12)
From ₱ 2,202
₱ 2,318
Seoul Musical Drama: Finding Mr. Destiny Ticket
₱ 1,391
₱ 2,107
Romance Drama "Beautiful Life" Ticket in Seoul
₱ 1,054
₱ 2,107
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

Easy refund
Instant confirmation
★ 4.2 (6)
From ₱ 464
₱ 885
The Concert of korean music prodigies
₱ 421
₱ 1,264

Trouble-free transport

KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.8 (8,751)
From ₱ 5,114
Free 3GB eSIM for South Korea worth ₩9,300
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Bestseller
Easy refund
Instant confirmation
★ 4.7 (806)
From ₱ 785
₱ 787
Seoul car rentals | Choose from multiple car models
From ₱ 2,423 /day
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

Instant confirmation
Book now for today
★ 3.3 (18)
₱ 211
25 off
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do

Customized itinerary
Easy refund
Instant confirmation
★ 4.8 (760)
From ₱ 527
₱ 790
Incheon International Airport - Seoul Shared Van
₱ 1,156
₱ 1,488
Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park
From ₱ 2,634
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
★ 4.7 (1,151)
₱ 421
₱ 632
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Easy refund
Instant confirmation
Book now for tomorrow
★ 4.9 (15)
From ₱ 7,902
EZL CARD | A prepaid card for Korea transportation and shopping
₱ 211
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
From ₱ 15,278
₱ 17,385
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Easy refund
Instant confirmation
★ 4.7 (18)
From ₱ 12,117
₱ 14,330

All that's good & tasty

MAN JOK OH HYANG JOKBAL (City Hall Branch)

MAN JOK OH HYANG JOKBAL (City Hall Branch)

Easy refund
★ 4.7 (1,086)
From ₱ 1,602
Myeongdongjeong

Myeongdongjeong

Easy refund
★ 4.0 (252)
From ₱ 1,222
HANAM PIG (Apgujeong Rodeo Branch)

HANAM PIG (Apgujeong Rodeo Branch)

Easy refund
★ 4.3 (122)
From ₱ 716
Myth Jokbal in Myeongdong

Myth Jokbal in Myeongdong

Easy refund
★ 4.4 (326)
From ₱ 1,644
Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

Easy refund
Book now for tomorrow
★ 4.4 (47)
From ₱ 1,264
[Michelin Guide] Seoul Mugunghwa (Lotte Hotel Sogong Branch)
From ₱ 8,218
Jihwaja in Seoul

Jihwaja in Seoul

Set menu
À la carte
24-hour confirmation
★ 4.5 (25)
From ₱ 4,636
853 in Insadong

853 in Insadong

Easy refund
★ 4.5 (80)
From ₱ 3,245
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
₱ 84
90 off
Combo
Gomkuksizib (Myeongdong Branch)

Gomkuksizib (Myeongdong Branch)

Easy refund
★ 4.0 (2)
From ₱ 759
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
★ 4.3 (79)
₱ 379
₱ 392

More to explore

Dongdaemun Discount Coupon in Seoul - Super PASS

Dongdaemun Discount Coupon in Seoul - Super PASS

Bestseller
Instant confirmation
★ 4.3 (299)
₱ 76
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Bestseller
Instant confirmation
Book now for tomorrow
★ 4.5 (479)
₱ 716
₱ 843
Seoul City Tour Bus Night View Course

Seoul City Tour Bus Night View Course

Bestseller
Instant confirmation
★ 4.1 (729)
₱ 968
₱ 1,138
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Easy refund
Instant confirmation
Book now for today
★ 4.1 (133)
Free
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Instant confirmation
Book now for today
★ 4.4 (112)
Free
Shinsegae Department Store Benefit Coupon in Myeongdong

Shinsegae Department Store Benefit Coupon in Myeongdong

Instant confirmation
Book now for today
★ 4.1 (21)
Free
OLIVE YOUNG Mobile Coupon (Cash Voucher)

OLIVE YOUNG Mobile Coupon (Cash Voucher)

Instant confirmation
★ 4.7 (68)
From ₱ 211
The Shilla Duty Free Seoul Store Voucher

The Shilla Duty Free Seoul Store Voucher

Instant confirmation
Book now for today
★ 4.4 (47)
Free
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Instant confirmation
Book now for today
★ 4.4 (19)
Free
Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Easy refund
Instant confirmation
Book now for today
★ 4.7 (3)
From ₱ 455
₱ 506
Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Easy refund
Instant confirmation
Book now for today
★ 5.0 (1)
From ₱ 1,366
₱ 1,517
Seoul Gifts - Traditional Seoul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Traditional Seoul Gifts (Pick up at Myeongdong / Jongno)

Easy refund
Instant confirmation
Book now for tomorrow
From ₱ 607
₱ 674

Why people love Insa-dong

4.9 /5
97K+ reviews
Read all reviews
QIANYI *********
3 days ago
easy redemption. allow us to travel to Daegu and seoul from busan on 2 different days. Just remember to make the seat reservation online and print out the booking (though no one check during our ride but just in case!)
2+
Abidah *******
3 days ago
Driver was on time for pick up.Henry is very friendly and also helpful.He would help us buy tickets and book a slot for our rail bike.We went to nami,rail bike and alpaca world.We reached our hotel 1 hr later so have to pay extra to the driver.Our trip went smooth and we are very happy.
2+
AlyssaKate *****
2 days ago
it is sulit if you have a chill itinerary. the activities can be reserved depends on your availability, it’s flexible but valid for only a month.
ANTHEA ********
3 days ago
You can redeem it as soon as you show the voucher, which is so convenient. The photography is also good. Great value for money. The only downside is that there are so many people there on weekdays and you have to wait.
許 **
3 days ago
It is a very good policy to have someone help you take good photos first, and then wear Hanbok to enter Gyeongbokgung Palace for free. There are many tourists wearing Hanbok along the way, which creates a unique atmosphere.
江 **
2 days ago
I was really full of positive energy after reading this, the best trip to Korea! The oppa inside is just oppa. I feel happy after watching it and my feet won’t feel sore anymore.
Cheung ***
2 days ago
The five-spice pork trotters are satisfying. I must eat them every time I go to Seoul. It’s super delicious. It tastes very good and is juicy enough. It’s a must-eat👍👍👍👍
1+
Genevieve ***
2 days ago
Great experience with Dorothy Hanbok. They were easy to locate and the staff were super friendly and helpful.

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Insa-dong

When is the best time to visit Insadong?

How can I get to Insadong using public transportation?

Where can I find visitor information in Insadong?

What makes weekends special in Insadong?

Can you recommend any dining spots in Insadong?

What should I do if I have trouble booking a ride to my hotel in Insadong?

What amenities can I expect at Moxy Seoul Insadong?

What to know before visiting Insa-dong

Remarkable Landmarks and Must-Visit Sights

Insadong-gil

Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.

Unhyeongung mansion

Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.

Jogyesa Temple

Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.

Cultural and Historical Significance

Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.

Local Cuisine

Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.

Culture and History

Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.