Insa-dong

Geographical district
★ 4.9 (81K+ reviews) • 1M+ booked
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
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Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea

The best of Insa-dong

Bucket-list experiences

2 Days Top Attractions of Korea Tours (DMZ+Seoul City Tour)
Tours • From Seoul

2 Days Top Attractions of Korea Tours (DMZ+Seoul City Tour)

English guide
Free cancellation
Instant confirmation
★ 5.0 (19) • 50+ booked
From US$ 58.25
Max Out Seoul: Must Visit Highlights City Tour
Tours • From Seoul

Max Out Seoul: Must Visit Highlights City Tour

English guide
Free cancellation
Instant confirmation
★ 5.0 (102) • 700+ booked
From US$ 8.80
Chinese Seoul Tram
Tours • Seoul

Chinese Seoul Tram

Free cancellation
Instant confirmation
★ 5.0 (108) • 1K+ booked
From US$ 36.05
Hanbok Experience at Gyeongbokgung with Korean Hairstyling
Cultural experiences • Seoul

Hanbok Experience at Gyeongbokgung with Korean Hairstyling

English guide
Free cancellation
Instant confirmation
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★ 4.9 (544) • 4K+ booked
From US$ 10.45
Princess Hanbok Rental & Snap Photoshoot Experience
Cultural experiences • Seoul

Princess Hanbok Rental & Snap Photoshoot Experience

English guide
Free cancellation
Instant confirmation
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★ 4.9 (446) • 5K+ booked
From US$ 14.35
Seoul Tram Pedal Challenge(Eng.Tour)
Tours • Seoul

Seoul Tram Pedal Challenge(Eng.Tour)

English guide
Free cancellation
Instant confirmation
★ 4.9 (37) • 600+ booked
US$ 55.00
Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour
Tours • Seoul

Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

English guide
Hotel pick-up
Free cancellation
Instant confirmation
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★ 4.7 (549) • 8K+ booked
US$ 53.55
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)
Cultural experiences • Seoul

Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)

English guide
Up to 3 hrs
Free cancellation
Instant confirmation
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★ 4.9 (465) • 3K+ booked
From US$ 5.59
US$ 6.95
Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ
Tours • Seoul

Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

English guide
Evening departure
Free cancellation
Instant confirmation
★ 4.8 (35) • 1K+ booked
US$ 122.50
Korean Premium & Original Cooking Class Experience in Hanok Kitchen
Cultural experiences • Seoul

Korean Premium & Original Cooking Class Experience in Hanok Kitchen

English guide
Up to 3 hrs
Free cancellation
US$ 96.00
US$ 112.50
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)
Tours • Seoul

Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

English guide
Hotel pick-up
Free cancellation
Instant confirmation
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★ 4.7 (65) • 700+ booked
From US$ 35.00
Korea Glasses Shopping & Famous Sights Tours
Tours • Seoul

Korea Glasses Shopping & Famous Sights Tours

English guide
Free cancellation
Instant confirmation
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US$ 68.15

Make it a getaway

Step Inn Myeongdong 1
Hotels • Seoul

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★ 4.9 (838)
From US$ 36.31
US$ 172.92
The Stay Hotel Myeongdong
Hotels • Seoul

The Stay Hotel Myeongdong

Instant confirmation
★ 4.0 (352)
From US$ 43.57
Line Hotel Myeongdong
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png Line Hotel Myeongdong

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★ 4.4 (450) • 50+ booked
From US$ 46.17
SEOUL N HOTEL Dongdaemun
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png SEOUL N HOTEL Dongdaemun

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★ 4.5 (443)
From US$ 32.36
Calistar Hotel
Hotels • Seoul

Calistar Hotel

Instant confirmation
★ 3.2 (207)
From US$ 48.18
US$ 70.08
Hotel Cozy Myeongdong
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png Hotel Cozy Myeongdong

Instant confirmation
★ 3.4 (599)
From US$ 39.35
Wecostay Myeongdong
Hotels • Seoul

Wecostay Myeongdong

Instant confirmation
From US$ 115.20
Myeongdong New Stay Inn
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png Myeongdong New Stay Inn

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★ 2.8 (20)
From US$ 53.05
Boutique hotel k Dongdaemun
Hotels • Seoul

Boutique hotel k Dongdaemun

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★ 3.5 (322)
From US$ 32.70
Sotetsu Hotels The Splaisir Seoul Myeongdong
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png Sotetsu Hotels The Splaisir Seoul Myeongdong

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★ 4.6 (1,213)
From US$ 55.86
Myeongdong MOM House
Hotels • Seoul

https://res.klook.com/image/upload/v1713240499/UED_new/PromoTag/StayPlus.png Myeongdong MOM House

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★ 3.9 (467)
From US$ 53.36
Hotel Park Hill Myeongdong
Hotels • Seoul

Hotel Park Hill Myeongdong

Instant confirmation
★ 3.8 (102)
From US$ 39.30

Events with a lot of buzz

Wild Wild After Party Musical Seoul Ticket
Events & shows • Seoul

Wild Wild After Party Musical Seoul Ticket

Free cancellation
Instant confirmation
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★ 4.9 (1,359) • 30K+ booked
From US$ 46.80
US$ 47.29
Nanta Show Ticket in Seoul
Events & shows • Seoul

Nanta Show Ticket in Seoul

Free cancellation
Book now for tomorrow
★ 4.8 (12,033) • 200K+ booked
From US$ 22.25
US$ 34.79
[THE MAN Alive : CHOICE] Musical Seoul Ticket
Events & shows • Seoul

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Free cancellation
Instant confirmation
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★ 4.7 (333) • 10K+ booked
From US$ 49.15
30 off
Sale
Seoul Musical HUNKY SHOW Tickets
Events & shows • Seoul

Seoul Musical HUNKY SHOW Tickets

Free cancellation
Instant confirmation
New Activity
From US$ 32.15
SHOW MUSICAL TOUCH FIVE Ticket in Seoul
Events & shows • Seoul

SHOW MUSICAL TOUCH FIVE Ticket in Seoul

Instant confirmation
Book now for tomorrow
★ 4.8 (123) • 2K+ booked
From US$ 54.60
Buy 2 get 50 off
Sale
2025 Seoul Spring Festival Road Show Fun Night Walk Ticket
Events & shows • Seoul

2025 Seoul Spring Festival Road Show Fun Night Walk Ticket

Instant confirmation
500+ booked
US$ 10.45
THE PAINTERS Live Art K-pop Dance Show in Seoul
Events & shows • Seoul

THE PAINTERS Live Art K-pop Dance Show in Seoul

Free cancellation
Instant confirmation
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★ 4.8 (1,707) • 20K+ booked
From US$ 17.05
30 off
Sale
Jump - Comic Martial Arts Performance Ticket in Seoul
Events & shows • Seoul

Jump - Comic Martial Arts Performance Ticket in Seoul

Free cancellation
Instant confirmation
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★ 4.6 (1,076) • 10K+ booked
From US$ 24.35
US$ 34.79
Korean Musical Bar in Seoul: ShowFilx
Events & shows • Seoul

Korean Musical Bar in Seoul: ShowFilx

Free cancellation
Instant confirmation
★ 4.1 (9) • 50+ booked
From US$ 13.90
Jeongdong Theater Seoul 2025 Show Series Ticket
Events & shows • Seoul

Jeongdong Theater Seoul 2025 Show Series Ticket

Instant confirmation
★ 4.8 (202) • 1K+ booked
US$ 27.85
US$ 41.75
K-Culture Musical: Joseon Iyagikkun Jeonkisu
Events & shows • Seoul

K-Culture Musical: Joseon Iyagikkun Jeonkisu

Instant confirmation
From US$ 21.45
US$ 30.59
Seoul Musical Drama: Finding Mr. Destiny Ticket
Events & shows • Seoul

Seoul Musical Drama: Finding Mr. Destiny Ticket

Free cancellation
★ 4.7 (113) • 900+ booked
US$ 22.95
US$ 34.79

Trouble-free transport

South Korea Intercity Express Bus Tickets
Buses • Seoul

South Korea Intercity Express Bus Tickets

Halal-friendly
Instant confirmation
★ 4.8 (1,782) • 80K+ booked
US$ 6.95
US$ 10.45
Incheon international Airport(ICN) Transfers
Private airport transfers • Seoul

Incheon international Airport(ICN) Transfers

Free cancellation
Book now for tomorrow
★ 5.0 (5)
US$ 54.85
Seoul - Yeoju Premium Outlet Intercity Express Bus Tickets
Buses • Seoul

Seoul - Yeoju Premium Outlet Intercity Express Bus Tickets

Instant confirmation
US$ 4.45
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island
Car charters • Seoul

Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Free cancellation
Instant confirmation
★ 4.5 (33) • 300+ booked
From US$ 147.75
KORAIL PASS - KTX Train Ticket
Rail passes • Seoul

KORAIL PASS - KTX Train Ticket

Halal-friendly
Instant confirmation
Book now for tomorrow
★ 4.8 (9,131) • 200K+ booked
From US$ 84.15
Free 3GB eSIM for South Korea worth ₩9,300
WOWPASS: Prepaid Card for Cashless Payment in Korea
Rail passes • Seoul

WOWPASS: Prepaid Card for Cashless Payment in Korea

Instant confirmation
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★ 4.6 (3,358) • 100K+ booked
From US$ 3.49
US$ 4.19
Private K-Drama Tour: Seoul Car Rental with Driver to Nami / Alpaca World / Sokcho / Gangneung
Car charters • Seoul

Private K-Drama Tour: Seoul Car Rental with Driver to Nami / Alpaca World / Sokcho / Gangneung

Free cancellation
Instant confirmation
★ 4.7 (938) • 8K+ booked
From US$ 138.25
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)
Car charters • Seoul

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Customized itinerary
Free cancellation
Instant confirmation
★ 4.8 (798) • 4K+ booked
From US$ 132.10
Seoul to Sokcho Intercity Express Bus Tickets
Buses • Gangwon-do

Seoul to Sokcho Intercity Express Bus Tickets

Instant confirmation
US$ 15.50
Seoul Private Transfer to or from Everland
Car charters • Seoul

Seoul Private Transfer to or from Everland

Free cancellation
Instant confirmation
From US$ 121.69
9-Hour Car Rental with Driver to Nami Island Suburb / Alpaca World from Seoul
Car charters • Seoul

9-Hour Car Rental with Driver to Nami Island Suburb / Alpaca World from Seoul

Customized itinerary
Free cancellation
Instant confirmation
★ 4.8 (155) • 1K+ booked
From US$ 196.09
Seoul Car Rental with Driver to Seoul City/Everland/Nami Island/Alpaca World/Gangchon Rail Park
Car charters • Seoul

Seoul Car Rental with Driver to Seoul City/Everland/Nami Island/Alpaca World/Gangchon Rail Park

Free cancellation
Book now for tomorrow
★ 4.7 (446) • 3K+ booked
From US$ 173.85

All that's good & tasty

Sunmine Haengbok Gejang (Dongdaemun Branch)
Food & dining • Seoul

Sunmine Haengbok Gejang (Dongdaemun Branch)

Free cancellation
Book now for tomorrow
★ 4.5 (65) • 1K+ booked
From US$ 20.85
Wangbijip (Myeongdong Main store)
Food & dining • Seoul

Wangbijip (Myeongdong Main store)

Free cancellation
Book now for tomorrow
★ 4.7 (3) • 50+ booked
From US$ 13.25
Hanbok Korean Restaurant in Seoul
Food & dining • Seoul

Hanbok Korean Restaurant in Seoul

Free cancellation
Instant confirmation
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★ 4.4 (5) • New Activity
From US$ 9.75
US$ 10.45
Seoul Restaurant Table Reservation
Food & dining • Seoul

Seoul Restaurant Table Reservation

★ 4.3 (6) • 100+ booked
From US$ 5.25
Wangbijip (Myeongdong 2nd store)
Food & dining • Seoul

Wangbijip (Myeongdong 2nd store)

Free cancellation
★ 4.4 (8) • 100+ booked
From US$ 12.55
Hansik Wangbijib in Myeongdong
Food & dining • Seoul

Hansik Wangbijib in Myeongdong

Free cancellation
From US$ 20.19
Myeongdong Hanu Bang
Food & dining • Seoul

Myeongdong Hanu Bang

Free cancellation
★ 4.0 (21) • 200+ booked
From US$ 27.15
Crab Hoe Fish (Jangchung-dong Main Branch)
Food & dining • Seoul

Crab Hoe Fish (Jangchung-dong Main Branch)

Free cancellation
★ 4.8 (17) • 50+ booked
From US$ 133.35
Yoogane Chicken Galbi (Myeongdong Station Branch)
Food & dining • Seoul

Yoogane Chicken Galbi (Myeongdong Station Branch)

Free cancellation
★ 4.7 (9)
From US$ 8.35
MAN JOK OH HYANG JOKBAL (Dongdaemun Branch)
Food & dining • Seoul

MAN JOK OH HYANG JOKBAL (Dongdaemun Branch)

Free cancellation
★ 4.8 (21) • 50+ booked
From US$ 26.45
Myth Jokbal in Myeongdong
Food & dining • Seoul

Myth Jokbal in Myeongdong

Free cancellation
★ 4.4 (336) • 1K+ booked
From US$ 28.50

More to explore

Seoul Yeouido Eland Han River Cruise
Cruises • Seoul

Seoul Yeouido Eland Han River Cruise

English guide
Up to 3 hrs
Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.4 (3,052) • 60K+ booked
From US$ 13.55
US$ 13.85
Seoul Dongdaemun SPAREX Jjimjilbang Sauna Admission Ticket
Massages • Seoul

Seoul Dongdaemun SPAREX Jjimjilbang Sauna Admission Ticket

Free cancellation
Instant confirmation
Book now for today
★ 4.4 (214) • 5K+ booked
From US$ 9.25
Seoul TBC Head Spa, Facial, and Body Massage Treatment in Myeongdong
Klook's choice
Massages • Seoul

Seoul TBC Head Spa, Facial, and Body Massage Treatment in Myeongdong

Free cancellation
★ 4.7 (92) • 1K+ booked
From US$ 42.99
N Seoul Tower Ticket
Observation decks • Seoul

N Seoul Tower Ticket

Halal-friendly
Instant confirmation
★ 4.6 (31,841) • 700K+ booked
From US$ 10.65
US$ 13.90
Myeongdong Beauty Skyview Spa | Full Body and Foot Massage in Seoul
Massages • Seoul

Myeongdong Beauty Skyview Spa | Full Body and Foot Massage in Seoul

Free cancellation
★ 4.9 (39) • 200+ booked
From US$ 41.75
US$ 55.65
[20% Off] BTS Is Back! A Must-Do Summer Tour for ARMY & Fans
Tours • From Seoul

[20% Off] BTS Is Back! A Must-Do Summer Tour for ARMY & Fans

English guide
Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.9 (391) • 2K+ booked
From US$ 45.09
20 off
Sale
ARMY Must Visit BTS Tour in Seoul
Tours • Seoul

ARMY Must Visit BTS Tour in Seoul

English guide
Free cancellation
Instant confirmation
★ 4.9 (193) • 1K+ booked
From US$ 33.60
Eland Han River Cruise and Ashley Marine Buffet
Cruises • Seoul

Eland Han River Cruise and Ashley Marine Buffet

English guide
Free cancellation
★ 4.5 (1,188) • 10K+ booked
From US$ 23.59
US$ 27.69
Art de la peau Aesthetic & Massage Treatment | Myeongdong, Seoul
Klook's choice
Massages • Seoul

Art de la peau Aesthetic & Massage Treatment | Myeongdong, Seoul

In-app reservation
Free cancellation
Instant confirmation
★ 4.8 (253) • 2K+ booked
From US$ 63.05
US$ 83.45
Unlimited Data eSIMs for South Korea from SKT
WiFi & SIM cards • Seoul

Unlimited Data eSIMs for South Korea from SKT

Instant confirmation
Book now for today
★ 4.3 (2,416) • 40K+ booked
From US$ 8.29
US$ 8.35
Seoul DongMyo branch SPAREX Jjimjilbang Sauna Admission Ticket
Massages • Seoul

Seoul DongMyo branch SPAREX Jjimjilbang Sauna Admission Ticket

Free cancellation
Instant confirmation
Book now for today
★ 4.5 (161) • 2K+ booked
From US$ 8.35
Seoul One Day City Tour & Night View Tour
Tours • Seoul

Seoul One Day City Tour & Night View Tour

English guide
Private tour
Free cancellation
Instant confirmation
★ 4.9 (241) • 1K+ booked
From US$ 25.45
US$ 27.15

Why people love Insa-dong

4.9 /5
81K+ reviews
Read all reviews
Chai *********
13 Apr
A show that is worth watching for the whole family. The performances are wonderful, interesting and humorous, making adults and children laugh. The interaction with the audience is also very interesting, and there is no dull moment. Highly recommended. 👍👍👍
Chai *********
13 Apr
An interesting show full of creative colors and artistic charm. An experience worth watching. 👍👍👍
Klook User
13 Apr
We had prepared an itinerary prior, however Our driver /Brian did amazing job by arranging our tour properly without wasting time. thankful for arranging Brian as our driver, The communication was not a problem at all.
2+
Klook User
13 Apr
The staff were very kind and accomodating. They let us pick out what we wanted to wear, and helped us put on the hanbok. The clothes themselves were very comfortable, clean, and elegant. The hair was expertly done. We went for the simplest hairstyle, but if you want something more sophisticated, they can do it for a few extra won. All in all, they had verg good service and clothes. Highly recommended. Would come back again.
1+
Umita ********
13 Apr
The Wild Wild After Party musical was a wildly entertaining and enjoyable experience! From start to finish, the energy was high, the performances were engaging, and the entire show was well put together. The men brought a great mix of charisma, humor, and talent to the stage, and the performance catered to a variety of themes, keeping things fresh and exciting throughout. Whether you’re going with friends or looking for a fun night out, this show delivers. I’d definitely recommend it for anyone looking for a unique and lively performance with a playful twist!
Chong *********
13 Apr
very convenient and easy to redeem. just show the counter the bar code. the price is cheaper so can save slme money.
Pamela ************
13 Apr
We really enjoyed renting the hanbok and even though we were slightly late, the let us in. The photographer even gave us extra service and took a photo of me and my mum. Very good experience! Definitely recommend!
2+
CHIU *****
13 Apr
After purchase and redemption, the stored value will be included. It is very cost-effective to place an order during special offers, and it can be used for public transportation and store consumption, which is very convenient.

Nearby places to go

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FAQs about Insa-dong

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What to know before visiting Insa-dong

Remarkable Landmarks and Must-Visit Sights

Insadong-gil

Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.

Unhyeongung mansion

Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.

Jogyesa Temple

Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.

Cultural and Historical Significance

Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.

Local Cuisine

Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.

Culture and History

Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.