COEX Artium SMTOWN

Remarkable Landmarks and Must-Visit Sights

SMTOWN Theatre

Step into the dazzling world of K-pop at the SMTOWN Theatre, where cutting-edge technology meets breathtaking performances. Spanning the 5th and 6th floors, this venue is a haven for music lovers, offering a unique blend of hologram concerts and live shows by SM artists. With interactive zones featuring photo booths and 3D printing, every visit promises an unforgettable experience. Whether you're a die-hard fan or a curious newcomer, the SMTOWN Theatre is your ticket to the heart of Korean pop culture.

SMTOWN Museum

Dive into the vibrant history of K-pop at the SMTOWN Museum, a must-visit for music enthusiasts. This interactive space is a treasure trove of captivating exhibits, memorabilia, and multimedia displays that chart the rise of SM Entertainment and its iconic artists. From the stories of legendary groups to the evolution of the genre, the museum offers a comprehensive look at the phenomenon that has taken the world by storm. Perfect for fans and curious visitors alike, the SMTOWN Museum is your gateway to understanding the magic of Korean pop music.

SMTOWN Studio

Unleash your inner K-pop star at the SMTOWN Studio, where you can experience the thrill of music production firsthand. Located on the 3rd floor, this interactive studio offers a behind-the-scenes look at the creative process, with opportunities to participate in workshops, recording sessions, and even music video production. With professional staff guiding you through each step, you'll gain a unique insight into the world of K-pop. Whether you're crafting your own musical masterpiece or simply exploring the artistry behind the hits, SMTOWN Studio is an experience not to be missed.

Cultural Hub

Nestled in the vibrant city of Seoul, the COEX area is a bustling cultural hub that promises an unforgettable experience for travelers. With its array of performance venues like the COEX Art Hall, Auditorium, Convention Hall, and Grand Conference Room, it stands as a beacon for cultural and musical performances. Whether you're a fan of live music, theater, or art exhibitions, this central location offers a rich tapestry of cultural experiences waiting to be explored.

Cultural Significance

COEX Artium SMTOWN is a must-visit for any K-pop aficionado. As the flagship location for SM Entertainment, it celebrates the global phenomenon of K-pop and its profound impact on the music industry. This cultural hub not only highlights the achievements of Korean music but also serves as a gateway to understanding the vibrant culture that has captured the hearts of millions worldwide. Dive into the world of K-pop and witness firsthand the magic that has made it a global sensation.

Local Cuisine

A visit to COEX Artium SMTOWN is incomplete without indulging in the culinary delights that Seoul has to offer. The area is a food lover's paradise, offering everything from traditional Korean dishes like bibimbap and kimchi to innovative fusion cuisine. For those with a sweet tooth, the SMTOWN LIVErary Cafe is a must-visit, where you can enjoy delightful desserts such as ice creams, cupcakes, and macarons, all adorned with the logos of your favorite SM artists. It's a delicious way to immerse yourself in the local culture and flavors.