Ssamzigil

Supermarket
★ 4.9 (112K+ reviews) • 1M+ booked
Discover the enchanting world of Ssamzigil, a vibrant cultural shopping complex nestled in the heart of Insadong, Seoul. Since its opening in 2004, Ssamzigil has become a must-visit destination for travelers seeking a unique cultural experience. This unique shopping mall is a harmonious blend of Korea's rich traditions and its dynamic present, offering visitors an immersive experience in the world of crafts and culture. As you embark on a spiral journey through its myriad of stalls, you'll find each brimming with charming and quirky finds, making it a perfect spot for those eager to taste Seoul's eclectic culture. With its colorful array of shops, galleries, and cafes, Ssamzigil offers a delightful escape into the artistic soul of Korea, seamlessly blending modernity with traditional Korean charm. Whether you're a culture enthusiast or a curious traveler, Ssamzigil promises an unforgettable experience in the heart of Seoul.
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44 Insadong-gil, Jongno-gu, Seoul, South Korea

The best of Ssamzigil

Bucket-list experiences

Seoul Pedicab Tour

Seoul Pedicab Tour

Private group
Free cancellation
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From ₱ 3,619
₱ 4,825
N Seoul Tower Ticket

N Seoul Tower Ticket

Bestseller
Halal-friendly
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₱ 603
₱ 844
Discover Seoul Pass

Discover Seoul Pass

Bestseller
Halal-friendly
Free cancellation
Instant confirmation
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From ₱ 2,010
Hanbok Rental with Korean Hairstyling at Hanboknam Gyeongbokgung
Klook's choice

Hanbok Rental with Korean Hairstyling at Hanboknam Gyeongbokgung

Bestseller
Halal-friendly
Free cancellation
Instant confirmation
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From ₱ 664
₱ 804
[Daehan Hanbok] Gyeongbokgung Hanbok Rental & Photoshoot Experience

[Daehan Hanbok] Gyeongbokgung Hanbok Rental & Photoshoot Experience

Bestseller
English available
Free cancellation
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From ₱ 369
Hanbok Rental and Photoshoot Experience by Hanbok That Day
Klook's choice

Hanbok Rental and Photoshoot Experience by Hanbok That Day

Bestseller
Free cancellation
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From ₱ 614
30 off
Sale
Seoul Yeouido Eland Han River Cruise

Seoul Yeouido Eland Han River Cruise

Bestseller
Up to 3 hrs
English available
Free cancellation
Instant confirmation
From ₱ 503
₱ 519
Seoul DongMyo branch SPAREX Jjimjilbang Sauna Admission Ticket

Seoul DongMyo branch SPAREX Jjimjilbang Sauna Admission Ticket

Free cancellation
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From ₱ 482
Klook Pass Seoul

Klook Pass Seoul

Bestseller
Free cancellation
Instant confirmation
From ₱ 1,636
₱ 1,809
Klook exclusive
Seoul Dongdaemun SPAREX Jjimjilbang Sauna Admission Ticket

Seoul Dongdaemun SPAREX Jjimjilbang Sauna Admission Ticket

Free cancellation
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From ₱ 541
Alive Museum & Dynamic Maze Ticket in Seoul

Alive Museum & Dynamic Maze Ticket in Seoul

Bestseller
Free cancellation
Instant confirmation
From ₱ 470
₱ 523
Seoul Personal Color Analysis Experience in Gangnam

Seoul Personal Color Analysis Experience in Gangnam

In-app reservation
Free cancellation
Instant confirmation
From ₱ 5,453
30 off
Sale

Make it a getaway

The Stay Hotel Myeongdong

The Stay Hotel Myeongdong

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From ₱ 2,598.8
Line Hotel Myeongdong

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From ₱ 3,064.4
Hotel Skypark Central Myeongdong

Hotel Skypark Central Myeongdong

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From ₱ 3,774.1
Migliore Hotel Seoul Myeongdong

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From ₱ 3,846.7
SEOUL N HOTEL Dongdaemun

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From ₱ 1,926.9
L7 HONGDAE by LOTTE

L7 HONGDAE by LOTTE

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From ₱ 6,536.0
Hotel MANU

Hotel MANU

Instant confirmation
From ₱ 4,544.1
₱ 5,901.3
G2 Hotel Myeongdong

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From ₱ 4,117.5
₱ 5,446.7
Stanford Hotel Myeongdong

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From ₱ 5,756.7
L7 MYEONGDONG by LOTTE

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From ₱ 7,302.3
Step Inn Myeongdong 1

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Instant confirmation
From ₱ 2,043.8
₱ 7,592.9
Holiday Inn Express Seoul Hongdae, an IHG Hotel
From ₱ 6,515.7

Trouble-free transport

KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
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From ₱ 4,865
Free 3GB eSIM for South Korea worth ₩9,300
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits
₱ 201
25 off
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour
From ₱ 781
₱ 783
Incheon International Airport - Seoul Shared Van
₱ 1,102
₱ 1,419
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)
From ₱ 503
₱ 754
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island
Year End Sales
From ₱ 6,785
10 off
Sale
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort
From ₱ 11,559
₱ 13,670
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
₱ 402
₱ 603
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
From ₱ 14,575
₱ 16,585

All that's good & tasty

Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

Free cancellation
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From ₱ 1,206
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
₱ 362
₱ 374
MAN JOK OH HYANG JOKBAL (City Hall Branch)
From ₱ 1,528
Myeongdongjeong

Myeongdongjeong

Free cancellation
From ₱ 1,166
Wangbijip (Myeongdong 2nd store)
From ₱ 724
Myth Jokbal in Myeongdong

Myth Jokbal in Myeongdong

Free cancellation
From ₱ 1,568
Crab Hoe Fish (Jangchung-dong Main Branch)

Crab Hoe Fish (Jangchung-dong Main Branch)

Free cancellation
Book now for tomorrow
From ₱ 7,709
THE PLACE Dining (N Seoul Tower Branch)
₱ 1,166
MAN JOK OH HYANG JOKBAL (Dongdaemun Branch)
From ₱ 1,528
Wangbijip (Myeongdong Main store)
From ₱ 764

More to explore

Unlimited Data eSIMs for South Korea from SKT (Free T-Money)

Unlimited Data eSIMs for South Korea from SKT (Free T-Money)

Instant confirmation
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From ₱ 700
₱ 724
Nanta Show Ticket in Seoul

Nanta Show Ticket in Seoul

Bestseller
Free cancellation
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From ₱ 1,273
₱ 2,010
Wild Wild After Party Musical Seoul Ticket
Year End Sales

Wild Wild After Party Musical Seoul Ticket

Bestseller
Free cancellation
Instant confirmation
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From ₱ 2,167
30 off
Sale
[THE MAN Alive : CHOICE] Musical Seoul Ticket
Year End Sales

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Bestseller
Free cancellation
Instant confirmation
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From ₱ 1,990
50 off
Sale
THE PAINTERS Live Art K-pop Dance Show in Seoul
Year End Sales

THE PAINTERS Live Art K-pop Dance Show in Seoul

Bestseller
Free cancellation
Instant confirmation
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From ₱ 1,126
30 off
Sale
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul
Year End Sales
From ₱ 1,471
30 off
Sale
Absolute Seoul Pub Crawl Experience in Hongdae and Itaewon
Klook's choice

Absolute Seoul Pub Crawl Experience in Hongdae and Itaewon

3-5 hrs
English available
Free cancellation
Instant confirmation
Book now for today
From ₱ 1,025
₱ 1,343
Seohwa Hanbok Rental at Gyeongbokgung
Klook's choice

Seohwa Hanbok Rental at Gyeongbokgung

Bestseller
Free cancellation
Instant confirmation
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From ₱ 900
₱ 965
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)
Klook's choice
From ₱ 328
₱ 402
Gyeongbokgung Hanbok & Hairstyling Experience
Klook's choice

Gyeongbokgung Hanbok & Hairstyling Experience

Bestseller
English available
Private group
Free cancellation
Instant confirmation
Book now for tomorrow
From ₱ 384
Princess Hanbok Rental & Snap Photoshoot Experience
Klook's choice

Princess Hanbok Rental & Snap Photoshoot Experience

Free cancellation
Instant confirmation
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From ₱ 820

Why people love Ssamzigil

4.9 /5
112K+ reviews
Read all reviews
Cindy ****
3 days ago
Confirmation of purchase came through instantly. Mobile vouchers can be used in the shop straight after purchase, can be combined with store discount/promotion and tax refund.
2+
Cindy ****
3 days ago
very easy to use. confirmation of purchase came through instantly. can be combined with store promotion/ discount and tax refund.
2+
Klook客路用户
4 days ago
The performance started at about five o'clock. The atmosphere was very good and the actors also interacted with each other, which was good.
Leng *******
3 days ago
Good value and there were a lot of choices for the hanboks. The location is near to GyeongBokGung so we don’t have to walk far. They provided petticoats to keep you warm and the hairstylist was really good
Klook 用戶
3 days ago
Every time I come to Seoul, I come to see the Macho Man Show. The whole atmosphere is created very well. The venue is at Euljiro 3-ga Station of Subway Line 2. It is very convenient to arrange in your itinerary. Highly recommended.
Mai ***
3 days ago
Very easy to redeem. You can do your shopping first and calculate how many vouchers you need as the vouchers can be combined and the exchange rate is quite good. Do take note of the tax refund as the amount after discount can be less than the voucher value.
Norafifah ******
3 days ago
very easy to use, you can directly board the bus and scan the qr. you just have to be there before the time to allow yourself to find the platform.
Ger *********
3 days ago
It was a unique small tour group experience (7 tourists) with our tour guide, Sander! We toured in a big car to various beautiful snowy locations and it felt like a road trip than a normal tour which I enjoyed a lot as it was comfortable & did not feel as rushed as big group tours. Sander was a friendly, patient and warm tour guide who guided us throughout the trip, sharing insights into the places & about Korea. Would definitely recommend this tour if you are looking to go to those places!!
2+

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Ssamzigil

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What to know before visiting Ssamzigil

Remarkable Landmarks and Must-Visit Sights

Craft Shops

Step into a world where tradition meets modernity at the Craft Shops of Ssamziegil. As you wander from the lower to the upper floors, you'll discover a treasure trove of exquisite crafts, each piece a testament to the rich cultural tapestry of Korea. Whether you're seeking a unique souvenir or simply wish to admire the artistry, these shops offer a delightful journey through Korean craftsmanship.

Spiral Walking Path

Embark on a leisurely ascent through Ssamziegil's iconic Spiral Walking Path. This architectural marvel guides you through four floors of diverse shops, each brimming with unique offerings from handmade crafts to the latest fashion trends. It's not just a path; it's an experience that invites you to explore, discover, and indulge in the vibrant atmosphere of Insadong.

Rooftop Experience

Elevate your visit to Ssamziegil with the Rooftop Experience. While the famed Love Wall may no longer be present, the rooftop remains a serene oasis above the bustling streets of Insadong. Here, you can unwind and take in panoramic views, making it a perfect spot to relax and reflect on your adventures in this cultural haven.

Cultural Significance

Ssamzigil is a vibrant cultural hub in Seoul, where the past and present beautifully converge. It offers a unique opportunity to explore Korea's rich cultural heritage through a diverse range of artisanal shops and local crafts. Visitors can witness the evolution of Korean art and craftsmanship, as the complex seamlessly integrates traditional crafts with modern artistic expressions. As a cultural cornerstone in Insadong, Ssamzigil reflects the harmonious blend of Korea's rich history and contemporary art scene, paying homage to traditional Korean culture while embracing modern artistic expressions.

Local Artisans

Ssamzigil is a haven for local artisans, showcasing their talents through a variety of unique creations. From custom-designed clothing to personalized art pieces, the complex provides a platform for creative expression, allowing visitors to discover and appreciate the skills and creativity of these talented individuals.

Unique Architecture

The architectural design of Ssamzigil is a marvel, featuring a spiraling footpath that wraps around the courtyard, reminiscent of a traditional Insadong alleyway. This innovative layout enhances the shopping experience, making exploration both fun and engaging, and offering a delightful journey through the complex's vibrant offerings.