Shinsegae Myeongdong

Supermarket
★ 4.9 (119K+ reviews) • 1M+ booked
Welcome to Shinsegae Duty Free Myeongdong, a shopping paradise nestled in the vibrant heart of Seoul's bustling Myeongdong district. As the flagship store of the renowned Shinsegae Group, this iconic destination stands on the historic site of Korea's very first department store, offering an unparalleled blend of luxury, culture, and art. Whether you're a seasoned shopper or a curious tourist, Shinsegae Myeongdong promises an exhilarating adventure where shopping transcends the ordinary. Explore high-end boutiques, indulge in gourmet dining, and discover exquisite jewelry and world-class services, all under one roof. This premier duty-free store is a must-visit for travelers seeking the best of Seoul's retail and culinary delights, ensuring a memorable visit filled with elegance and sophistication.
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63 Sogong-ro, Jung District, Seoul, South Korea

The best of Shinsegae Myeongdong

Bucket-list experiences

BYTP | Selfie Photobooth at Shinsegae Department Store in Myeongdong
₱ 252
₱ 294
Gyeongbokgung / Hanbok / N SeoulTower/ Painters Private Tour

Gyeongbokgung / Hanbok / N SeoulTower/ Painters Private Tour

Private group
Easy refund
Instant confirmation
★ 4.5 (250)
From ₱ 7,134
30 off
Sale
Gangwon-do and Gyeonggi-do Private Car Charter

Gangwon-do and Gyeonggi-do Private Car Charter

Private group
Easy refund
Instant confirmation
★ 4.8 (53)
From ₱ 11,866
₱ 12,188
Muslim-Friendly Seoul City and Suburb Halal Day Tour

Muslim-Friendly Seoul City and Suburb Halal Day Tour

Easy refund
Instant confirmation
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From ₱ 4,555
Must-Visit Hotspots in Seoul and Gyeonggi-do Private Tour

Must-Visit Hotspots in Seoul and Gyeonggi-do Private Tour

Private group
Easy refund
Instant confirmation
★ 4.6 (60)
From ₱ 8,240
₱ 9,246
Seoul + Gyeonggi-do / Gangwon-do Private Car Charter Tour

Seoul + Gyeonggi-do / Gangwon-do Private Car Charter Tour

Private group
Easy refund
Instant confirmation
From ₱ 22,694
N Seoul Tower Ticket

N Seoul Tower Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.6 (30,414)
From ₱ 799
₱ 883
Discover Seoul Pass

Discover Seoul Pass

Bestseller
Halal-friendly
Easy refund
★ 4.7 (8,916)
From ₱ 2,101
Namsan Cable Car Round trip Ticket

Namsan Cable Car Round trip Ticket

Bestseller
Instant confirmation
★ 4.7 (921)
From ₱ 630
Klook Pass Seoul

Klook Pass Seoul

Bestseller
Easy refund
Instant confirmation
★ 4.7 (952)
From ₱ 1,710
Klook exclusive
Alive Museum & Dynamic Maze Ticket in Seoul

Alive Museum & Dynamic Maze Ticket in Seoul

Bestseller
Easy refund
Instant confirmation
★ 4.6 (2,760)
From ₱ 492
₱ 546

Make it a getaway

Migliore Hotel Seoul Myeongdong

Migliore Hotel Seoul Myeongdong

Instant confirmation
★ 4.1 (970)
From ₱ 4,137.9
The Stay Hotel Myeongdong

The Stay Hotel Myeongdong

Instant confirmation
★ 4.1 (330)
From ₱ 2,924.9
Stanford Hotel Myeongdong

Stanford Hotel Myeongdong

Instant confirmation
★ 4.9 (997)
From ₱ 6,101.4
L7 MYEONGDONG by LOTTE

L7 MYEONGDONG by LOTTE

Instant confirmation
★ 4.9 (922)
From ₱ 7,066.9
Line Hotel Myeongdong

Line Hotel Myeongdong

Instant confirmation
★ 4.3 (382)
From ₱ 3,527.9
₱ 3,567
Nine Tree Hotel Myeongdong

Nine Tree Hotel Myeongdong

Instant confirmation
★ 4.9 (888)
From ₱ 6,090.3
₱ 9,853.4
Step Inn Myeongdong 1

Step Inn Myeongdong 1

Instant confirmation
★ 4.1 (678)
From ₱ 2,183.6
Sotetsu Fresa Inn Seoul Myeong Dong

Sotetsu Fresa Inn Seoul Myeong Dong

Instant confirmation
★ 4.4 (920)
From ₱ 5,084.6
₱ 5,140.7
The Stay Classic Hotel Myeongdong

The Stay Classic Hotel Myeongdong

Instant confirmation
★ 4.5 (158)
From ₱ 5,200.8
Hotel Skypark Central Myeongdong

Hotel Skypark Central Myeongdong

Instant confirmation
★ 4.8 (967)
From ₱ 4,604.8
₱ 5,253.3
Sotetsu Hotels The Splaisir Seoul Myeongdong

Sotetsu Hotels The Splaisir Seoul Myeongdong

Instant confirmation
★ 4.6 (838)
From ₱ 4,694.1
₱ 5,388.7
Metro Hotel

Metro Hotel

Instant confirmation
★ 4.6 (946)
From ₱ 4,911.3

Events with a lot of buzz

Nanta Show Ticket in Seoul

Nanta Show Ticket in Seoul

Bestseller
Easy refund
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★ 4.8 (11,233)
From ₱ 1,307
15 off
Wild Wild After Party Musical Seoul Ticket

Wild Wild After Party Musical Seoul Ticket

Bestseller
Easy refund
Instant confirmation
★ 4.9 (1,027)
From ₱ 1,387
40 off
Sale
[THE MAN Alive : CHOICE] Musical Seoul Ticket

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Bestseller
Easy refund
Instant confirmation
★ 4.6 (243)
From ₱ 1,942
40 off
Sale
THE PAINTERS Season 2 : Show in Seoul

THE PAINTERS Season 2 : Show in Seoul

Bestseller
Easy refund
Instant confirmation
★ 4.8 (1,554)
From ₱ 1,695
₱ 2,101
CHEF Show - the next generation of BIBAP!

CHEF Show - the next generation of BIBAP!

Bestseller
Easy refund
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★ 4.8 (1,304)
From ₱ 1,471
₱ 2,101
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

Easy refund
Instant confirmation
★ 4.7 (46)
From ₱ 1,009
20 off
Sale
Seoul Musical Drama: Finding Mr. Destiny Ticket
₱ 1,387
₱ 2,101
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul
From ₱ 925
₱ 2,311
Romance Drama "Beautiful Life" Ticket in Seoul
₱ 1,051
₱ 2,101
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

Easy refund
Instant confirmation
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★ 4.0 (5)
From ₱ 462
₱ 883

Trouble-free transport

KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.8 (8,675)
From ₱ 5,128
Free 3GB eSIM for South Korea worth ₩9,300
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Bestseller
Easy refund
Instant confirmation
★ 4.7 (785)
From ₱ 8,105
10 off
Sale
Seoul car rentals | Choose from multiple car models
From ₱ 2,192 /day
₱ 2,739
20 off
Incheon International Airport - Seoul Shared Van
₱ 1,014
20 off
Sale
Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park
From ₱ 2,627
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do

Customized itinerary
Easy refund
Instant confirmation
★ 4.8 (757)
From ₱ 709
10 off
Sale
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

Instant confirmation
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★ 2.7 (6)
₱ 210
25 off
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
★ 4.7 (1,017)
₱ 420
10 off
10 off
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island
From ₱ 7,880
20 off
Sale
EZL CARD | A prepaid card for Korea transportation and shopping
₱ 210
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Easy refund
Instant confirmation
★ 4.7 (18)
From ₱ 12,082
₱ 14,289
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
From ₱ 15,234
₱ 17,336

All that's good & tasty

MAN JOK OH HYANG JOKBAL (City Hall Branch)

MAN JOK OH HYANG JOKBAL (City Hall Branch)

Easy refund
★ 4.7 (1,084)
From ₱ 1,597
Myeongdongjeong

Myeongdongjeong

Easy refund
★ 4.0 (252)
From ₱ 1,219
HANAM PIG (Apgujeong Rodeo Branch)

HANAM PIG (Apgujeong Rodeo Branch)

Easy refund
★ 4.3 (122)
From ₱ 714
Myth Jokbal in Myeongdong

Myth Jokbal in Myeongdong

Easy refund
★ 4.4 (325)
From ₱ 1,639
Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

Easy refund
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★ 4.5 (43)
From ₱ 1,261
[Michelin Guide] Seoul Mugunghwa (Lotte Hotel Sogong Branch)
From ₱ 8,195
Jihwaja in Seoul

Jihwaja in Seoul

Set menu
À la carte
24-hour confirmation
★ 4.5 (25)
From ₱ 4,623
853 in Insadong

853 in Insadong

Easy refund
★ 4.5 (78)
From ₱ 3,236
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
₱ 84
90 off
Combo
Gomkuksizib (Myeongdong Branch)

Gomkuksizib (Myeongdong Branch)

Easy refund
★ 4.0 (2)
From ₱ 756
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
★ 4.3 (74)
₱ 378
₱ 391

More to explore

Shinsegae Department Store Benefit Coupon in Myeongdong

Shinsegae Department Store Benefit Coupon in Myeongdong

Instant confirmation
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★ 4.0 (12)
Free
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Instant confirmation
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★ 4.3 (105)
Free
Shinsegae Department Store Myeongdong Souvenir

Shinsegae Department Store Myeongdong Souvenir

Easy refund
Instant confirmation
Book now for tomorrow
From ₱ 214
Dongdaemun Discount Coupon in Seoul - Super PASS

Dongdaemun Discount Coupon in Seoul - Super PASS

Bestseller
Instant confirmation
★ 4.4 (274)
₱ 76
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Bestseller
Instant confirmation
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★ 4.5 (456)
₱ 714
₱ 841
Seoul City Tour Bus Night View Course

Seoul City Tour Bus Night View Course

Bestseller
Instant confirmation
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★ 4.1 (717)
₱ 972
₱ 1,135
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Easy refund
Instant confirmation
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★ 4.1 (119)
Free
The Shilla Duty Free Seoul Store Voucher

The Shilla Duty Free Seoul Store Voucher

Instant confirmation
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★ 4.5 (44)
Free
OLIVE YOUNG Mobile Coupon (Cash Voucher)

OLIVE YOUNG Mobile Coupon (Cash Voucher)

Instant confirmation
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★ 4.8 (25)
From ₱ 210
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Instant confirmation
Book now for today
★ 4.6 (16)
Free
Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Easy refund
Instant confirmation
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★ 4.7 (3)
From ₱ 454
₱ 504
Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Easy refund
Instant confirmation
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★ 5.0 (1)
From ₱ 1,362
₱ 1,513

Why people love Shinsegae Myeongdong

4.9 /5
119K+ reviews
Read all reviews
Angelica ******
3 days ago
The Korail Pass is very convenient and worthy of its price! Definitely a must-buy when you plan to go to Busan or other areas outside Seoul. We used it to go to Busan and then Pohang. You can reserved seats already ahead via their website or just go to the ktx stations ticketing office and they can reserve them for you. There were instances when we arrived way early than the train schedule we booked and we just asked for assistance at the ticketing booth if they can reschedule to earlier ones available and they did! We're grateful because we were able to save so much time! Just show them the tickets and korail pass voucher then they will check and explain to you the available schedules you can choose.
2+
HUANG *********
3 days ago
It is recommended that friends who are not familiar with Seoul take the train to learn about the neighborhoods near Gwanghwamun! The tour guide is very funny, the breeze is comfortable, and it’s fun to say hello to passers-by along the way!
Mon compte
3 days ago
How easy it is to use and what a choice of tours to take! The Lotte Tower offers an absolutely breathtaking panorama.
KUO ********
3 days ago
Olive Young's products can be purchased at lower prices. It's quite cost-effective. The store clerk may be a little confused when using it, but there's no problem in using it.
Chriz ****
3 days ago
Met the photographer Juhyun at the gate of the palace and she was on time. she was professional in guiding us on the pose for the photo taking and very patient despite our son not being cooperative during shooting. She sent us the photos(683 photos!) which are edited in abt 1 week’s time! Very nicely taken for most of the photos!
Ruphina ***
3 days ago
The performance was superb, from stage design, costumes to lighting and props… The venue was a small one, the team was a small team but because of this, it gave a “secret party” vibe and the ambiance was very good. I watched the same performance in an other country with a much larger venue, it didn’t give off the same vibe as in Korea. Just enjoy the little “cabaret show” and make your trip memorable.
Juan *************
3 days ago
Very convenient and easy to claim. Instructions were clear also
Tam *****
4 days ago
There are autumn leaves to see, well worth a visit! In addition to viewing the scenery, there are also projection lights to play! You can also buy a drink and enjoy the night view while sitting.

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Shinsegae Myeongdong

What are the best times to visit Shinsegae Myeongdong in Seoul?

How can I get to Shinsegae Duty Free Myeongdong using public transportation?

What should I do if I need assistance while shopping at Shinsegae Myeongdong?

What are some nearby attractions to visit after shopping at Shinsegae Myeongdong?

Are there any important travel tips for visiting Shinsegae Myeongdong?

What to know before visiting Shinsegae Myeongdong

Remarkable Landmarks and Must-Visit Sights

Luxury Shopping

Step into a world of opulence at Shinsegae Duty Free Myeongdong, where luxury knows no bounds. This shopping paradise is a treasure trove of high-end brands and exclusive products, perfect for those with a taste for the finer things in life. Whether you're on the hunt for designer fashion or premium cosmetics, this destination promises a shopping experience like no other. Indulge yourself in the ultimate retail therapy and discover why Shinsegae is synonymous with luxury.

Cultural and Artistic Spaces

Discover a shopping experience that transcends the ordinary at Shinsegae Myeongdong, where culture and art beautifully intertwine with retail. As you explore the store, you'll encounter captivating art installations and cultural exhibits that add a unique flair to your visit. This harmonious blend of shopping and art creates an ambiance that is both inspiring and enriching, making your time here truly memorable. Immerse yourself in this cultural oasis and let your senses be delighted.

Proximity to Iconic Landmarks

Make the most of your visit to Seoul by exploring Shinsegae Duty Free Myeongdong, perfectly positioned near some of the city's most iconic landmarks. Just a short stroll away, you'll find the vibrant Namdaemun Market and the towering N Seoul Tower, offering breathtaking views of the cityscape. Whether you're in the mood for a bustling market adventure or a serene panoramic experience, Shinsegae's prime location ensures you're never far from the action. Embrace the convenience and excitement of being at the heart of Seoul's attractions.

Cultural Significance

Myeongdong is a lively cultural hub that perfectly captures the essence of Seoul with its vibrant atmosphere and romantic settings. Shinsegae Duty Free Myeongdong is a testament to this spirit, offering a unique blend of modern luxury and traditional Korean culture. It's a place where you can immerse yourself in the rich cultural tapestry of South Korea while enjoying a world-class shopping experience.

Historical Background

As the pioneering duty-free store of the Shinsegae Group, this location is steeped in history and legacy. Known for its commitment to quality and excellence, the Shinsegae Group has been a cornerstone of Korea's retail landscape. Visiting this store is like stepping into a piece of Korean history, where the past and present seamlessly intertwine.

Cultural and Historical Significance

Shinsegae Myeongdong is more than just a shopping destination; it's a historical landmark in Korea's retail history. As the site of the country's first department store, it holds a special place in the hearts of many. The unique blend of traditional and modern elements makes it a cultural icon in the bustling Myeongdong district, offering a glimpse into Seoul's dynamic culture and history.

Facilities

To enhance your shopping experience, Shinsegae Myeongdong offers a variety of facilities. From baby carriage services and gift card shops to storage rooms and information desks, every detail is designed with convenience in mind. The foreign customer service center ensures that international visitors feel right at home, while additional services like gift wrapping and repair services for shoes and handbags add a touch of luxury to your visit.

Local Cuisine

No visit to Shinsegae Duty Free Myeongdong is complete without indulging in the local cuisine. The Myeongdong district is a food lover's paradise, famous for its street food delights. Be sure to try tteokbokki (spicy rice cakes), hotteok (sweet pancakes), and mandu (dumplings) as you explore the area. These delicious treats are the perfect complement to your shopping adventure, offering a taste of Seoul's vibrant culinary scene.