Insa-dong

Geographical district
★ 4.9 (97K+ reviews) • 1M+ booked
Immerse yourself in the vibrant cultural hub of Insa-dong, a historic neighborhood in Seoul that offers a unique blend of tradition and modernity. Known for its main street, Insadong-gil, this district is a treasure trove of art galleries, tea shops, and antique markets. Explore the rich history and artistic heritage of Korea as you wander through the alleys lined with traditional buildings and modern establishments. Insa-dong is a bustling neighborhood in Seoul that is a must-visit destination for first-timers in South Korea's capital. From traditional tea houses to eclectic shops, Insa-dong Street offers a unique blend of old and new, making it a top choice for travelers seeking an authentic Korean experience.
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Insa-dong, Jongno 1·2·3·4(ilisamsa)-ga-dong, Jongno-gu, Seoul, South Korea

The best of Insa-dong

Bucket-list experiences

Princess Hanbok Rental & Snap Photoshoot Experience

Princess Hanbok Rental & Snap Photoshoot Experience

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★ 4.9 (298)
From S$ 19.25
Gyeongbokgung Palace Hanbok Experience, Bukchon Hanok Village, Changdeokgung Palace (including Korean hairstyle)
From S$ 7.69
S$ 9.65
Hanbok Experience at Gyeongbokgung with Korean Hairstyling

Hanbok Experience at Gyeongbokgung with Korean Hairstyling

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★ 4.9 (427)
From S$ 14.45
Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

Seoul Palaces, Namsan Hanok Village, N Seoul Tower Day Tour

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★ 4.7 (486)
S$ 84.15
S$ 86.55
Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

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★ 4.8 (144)
From S$ 39.50
Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

Best Seoul Palaces & N Seoul Tower Tour (Half & Full Day)

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★ 4.7 (41)
From S$ 47.05
Max Out Seoul: Must Visit Highlights One Day Tour

Max Out Seoul: Must Visit Highlights One Day Tour

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★ 5.0 (46)
S$ 97.35
History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

History of Seoul with Insadong Antique Shop Street, Namdaemun Market, and Palaces Day Tour

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★ 4.5 (369)
S$ 74.05
S$ 76.95
THE FORET SPA Gwanghwamun Branch in Jongno

THE FORET SPA Gwanghwamun Branch in Jongno

In-app reservation
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★ 4.8 (33)
From S$ 134.59
Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

Small-Group Night Dining Tour: 10 Tastings With Authentic KBBQ

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★ 4.7 (23)
S$ 131.75
20 off
Sale
Seoul Historic Walking Tour

Seoul Historic Walking Tour

Private group
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★ 4.2 (51)
S$ 48.09
Seoul Morning E-Bike Tour

Seoul Morning E-Bike Tour

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★ 4.9 (18)
S$ 141.10

Make it a getaway

Line Hotel Myeongdong

Line Hotel Myeongdong

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★ 4.3 (385)
From S$ 65.01
Stanford Hotel Myeongdong

Stanford Hotel Myeongdong

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★ 4.8 (1,012)
From S$ 88.91
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

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★ 4.8 (1,827)
From S$ 138.01
Hotel Skypark Central Myeongdong

Hotel Skypark Central Myeongdong

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★ 4.8 (964)
From S$ 100.61
S$ 108.17
Hotel Venue G

Hotel Venue G

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★ 4.2 (913)
From S$ 57.51
NINE TREE BY PARNAS SEOUL MYEONDONG 2

NINE TREE BY PARNAS SEOUL MYEONDONG 2

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★ 4.6 (1,605)
From S$ 125.95
S$ 207.15
ibis Ambassador Seoul Insadong

ibis Ambassador Seoul Insadong

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★ 4.2 (950)
From S$ 120.83
Step Inn Myeongdong 1

Step Inn Myeongdong 1

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★ 4.8 (687)
From S$ 49.85
S$ 182.76
Hotel Midcity Myeongdong

Hotel Midcity Myeongdong

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★ 4.5 (366)
From S$ 116.1
Crown Park Hotel

Crown Park Hotel

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★ 4.6 (960)
From S$ 133.64
Calistar Hotel

Calistar Hotel

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★ 3.2 (180)
From S$ 73.43
S$ 112.65
Sotetsu Fresa Inn Seoul Myeong Dong

Sotetsu Fresa Inn Seoul Myeong Dong

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★ 4.4 (934)
From S$ 115.58
S$ 116.84

Events with a lot of buzz

Nanta Show Ticket in Seoul

Nanta Show Ticket in Seoul

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★ 4.8 (11,295)
From S$ 32.89
S$ 48.09
Wild Wild After Party Musical Seoul Ticket

Wild Wild After Party Musical Seoul Ticket

Bestseller
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★ 4.9 (1,073)
From S$ 31.45
S$ 65.39
[THE MAN Alive : CHOICE] Musical Seoul Ticket

[THE MAN Alive : CHOICE] Musical Seoul Ticket

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★ 4.7 (258)
From S$ 59.25
20 off
Sale
THE PAINTERS Season 2: Show in Seoul (Gwanghwamun Theater)

THE PAINTERS Season 2: Show in Seoul (Gwanghwamun Theater)

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Easy refund
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★ 4.8 (1,562)
From S$ 38.39
S$ 48.09
CHEF Show - the next generation of BIBAP!

CHEF Show - the next generation of BIBAP!

Bestseller
Easy refund
★ 4.8 (1,305)
From S$ 33.65
S$ 48.09
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

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★ 4.7 (48)
From S$ 28.70
S$ 28.85
Jump - Comic Martial Arts Performance Ticket in Seoul

Jump - Comic Martial Arts Performance Ticket in Seoul

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★ 4.6 (1,022)
From S$ 33.65
S$ 48.09
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

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★ 4.2 (12)
From S$ 50.25
S$ 52.89
Seoul Musical Drama: Finding Mr. Destiny Ticket
S$ 31.75
S$ 48.09
Romance Drama "Beautiful Life" Ticket in Seoul
S$ 24.05
S$ 48.09
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

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★ 4.2 (6)
From S$ 10.59
S$ 20.19
The Concert of korean music prodigies
S$ 9.65
S$ 28.85

Trouble-free transport

KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.8 (8,751)
From S$ 116.19
Free 3GB eSIM for South Korea worth ₩9,300
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Bestseller
Easy refund
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★ 4.7 (806)
From S$ 17.95
Seoul car rentals | Choose from multiple car models
From S$ 56 /day
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

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★ 3.3 (18)
S$ 4.80
25 off
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do

Customized itinerary
Easy refund
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★ 4.8 (760)
From S$ 12.05
S$ 18.05
Incheon International Airport - Seoul Shared Van
S$ 26.39
S$ 33.95
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
★ 4.7 (1,151)
S$ 9.65
S$ 14.45
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

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★ 4.9 (15)
From S$ 180.29
EZL CARD | A prepaid card for Korea transportation and shopping
S$ 4.80
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
From S$ 348.50
S$ 396.59
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

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★ 4.7 (18)
From S$ 276.39
S$ 326.89

All that's good & tasty

MAN JOK OH HYANG JOKBAL (City Hall Branch)

MAN JOK OH HYANG JOKBAL (City Hall Branch)

Easy refund
★ 4.7 (1,086)
From S$ 36.55
Myeongdongjeong

Myeongdongjeong

Easy refund
★ 4.0 (252)
From S$ 27.89
HANAM PIG (Apgujeong Rodeo Branch)

HANAM PIG (Apgujeong Rodeo Branch)

Easy refund
★ 4.3 (122)
From S$ 16.35
Myth Jokbal in Myeongdong

Myth Jokbal in Myeongdong

Easy refund
★ 4.4 (326)
From S$ 37.49
Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

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★ 4.4 (47)
From S$ 28.85
[Michelin Guide] Seoul Mugunghwa (Lotte Hotel Sogong Branch)
From S$ 187.49
Jihwaja in Seoul

Jihwaja in Seoul

Set menu
À la carte
24-hour confirmation
★ 4.5 (25)
From S$ 105.75
853 in Insadong

853 in Insadong

Easy refund
★ 4.5 (80)
From S$ 74.05
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
S$ 1.95
90 off
Combo
Gomkuksizib (Myeongdong Branch)

Gomkuksizib (Myeongdong Branch)

Easy refund
★ 4.0 (2)
From S$ 17.30
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
★ 4.3 (79)
S$ 8.65
S$ 8.95

More to explore

Dongdaemun Discount Coupon in Seoul - Super PASS

Dongdaemun Discount Coupon in Seoul - Super PASS

Bestseller
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★ 4.3 (299)
S$ 1.75
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

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★ 4.5 (479)
S$ 16.35
S$ 19.25
Seoul City Tour Bus Night View Course

Seoul City Tour Bus Night View Course

Bestseller
Instant confirmation
★ 4.1 (729)
S$ 22.15
S$ 25.95
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Easy refund
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★ 4.1 (133)
Free
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

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★ 4.4 (112)
Free
Shinsegae Department Store Benefit Coupon in Myeongdong

Shinsegae Department Store Benefit Coupon in Myeongdong

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★ 4.1 (21)
Free
OLIVE YOUNG Mobile Coupon (Cash Voucher)

OLIVE YOUNG Mobile Coupon (Cash Voucher)

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★ 4.7 (68)
From S$ 4.80
The Shilla Duty Free Seoul Store Voucher

The Shilla Duty Free Seoul Store Voucher

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★ 4.4 (47)
Free
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

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★ 4.4 (19)
Free
Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

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★ 4.7 (3)
From S$ 10.39
S$ 11.55
Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

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★ 5.0 (1)
From S$ 31.15
S$ 34.65
Seoul Gifts - Traditional Seoul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Traditional Seoul Gifts (Pick up at Myeongdong / Jongno)

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From S$ 13.85
S$ 15.39

Why people love Insa-dong

4.9 /5
97K+ reviews
Read all reviews
QIANYI *********
3 days ago
easy redemption. allow us to travel to Daegu and seoul from busan on 2 different days. Just remember to make the seat reservation online and print out the booking (though no one check during our ride but just in case!)
2+
Abidah *******
3 days ago
Driver was on time for pick up.Henry is very friendly and also helpful.He would help us buy tickets and book a slot for our rail bike.We went to nami,rail bike and alpaca world.We reached our hotel 1 hr later so have to pay extra to the driver.Our trip went smooth and we are very happy.
2+
AlyssaKate *****
2 days ago
it is sulit if you have a chill itinerary. the activities can be reserved depends on your availability, it’s flexible but valid for only a month.
ANTHEA ********
3 days ago
You can redeem it as soon as you show the voucher, which is so convenient. The photography is also good. Great value for money. The only downside is that there are so many people there on weekdays and you have to wait.
許 **
3 days ago
It is a very good policy to have someone help you take good photos first, and then wear Hanbok to enter Gyeongbokgung Palace for free. There are many tourists wearing Hanbok along the way, which creates a unique atmosphere.
江 **
2 days ago
I was really full of positive energy after reading this, the best trip to Korea! The oppa inside is just oppa. I feel happy after watching it and my feet won’t feel sore anymore.
Cheung ***
2 days ago
The five-spice pork trotters are satisfying. I must eat them every time I go to Seoul. It’s super delicious. It tastes very good and is juicy enough. It’s a must-eat👍👍👍👍
1+
Genevieve ***
2 days ago
Great experience with Dorothy Hanbok. They were easy to locate and the staff were super friendly and helpful.

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Insa-dong

When is the best time to visit Insadong?

How can I get to Insadong using public transportation?

Where can I find visitor information in Insadong?

What makes weekends special in Insadong?

Can you recommend any dining spots in Insadong?

What should I do if I have trouble booking a ride to my hotel in Insadong?

What amenities can I expect at Moxy Seoul Insadong?

What to know before visiting Insa-dong

Remarkable Landmarks and Must-Visit Sights

Insadong-gil

Insadong-gil is a traditional street that showcases the cultural history of Korea, offering a mix of historical and modern attractions. Explore the numerous art galleries, antique shops, and traditional stationery stores that line this iconic street. Don't miss Tongmungwan, the oldest bookstore in Seoul, and Ssamziegil, a shopping mall specializing in handcrafted goods.

Unhyeongung mansion

Visit the historic Unhyeongung mansion, a significant cultural landmark in Insa-dong. Built for retired government officials during the Joseon period, this mansion offers a glimpse into Korea's past. Explore the traditional architecture and learn about the rich heritage of the region.

Jogyesa Temple

Experience the serenity of Jogyesa Temple, one of the most significant Korean Buddhist temples in the area. Marvel at the beautiful architecture and immerse yourself in the spiritual ambiance of this sacred site.

Cultural and Historical Significance

Insa-dong is steeped in history, with roots dating back 500 years. Originally a residential area for government officials, it later became a hub for art and culture. Explore the historic buildings, temples, and churches that reflect the diverse cultural heritage of Korea.

Local Cuisine

Indulge in the flavors of traditional Korean cuisine in Insa-dong. Sample popular dishes like gimbap, odeng, and bungeoppang from the street food vendors. Don't miss the opportunity to try authentic Korean snacks and delicacies while exploring the vibrant streets of this neighborhood.

Culture and History

Explore the cultural and historical significance of Insa-dong, with its proximity to UNESCO World Heritage Sites like Jongmyo Shrine and Changdeokgung Palace.