Ssamzigil

Supermarket
★ 4.9 (104K+ reviews) • 1M+ booked
Discover the enchanting world of Ssamzigil, a vibrant cultural shopping complex nestled in the heart of Insadong, Seoul. Since its opening in 2004, Ssamzigil has become a must-visit destination for travelers seeking a unique cultural experience. This unique shopping mall is a harmonious blend of Korea's rich traditions and its dynamic present, offering visitors an immersive experience in the world of crafts and culture. As you embark on a spiral journey through its myriad of stalls, you'll find each brimming with charming and quirky finds, making it a perfect spot for those eager to taste Seoul's eclectic culture. With its colorful array of shops, galleries, and cafes, Ssamzigil offers a delightful escape into the artistic soul of Korea, seamlessly blending modernity with traditional Korean charm. Whether you're a culture enthusiast or a curious traveler, Ssamzigil promises an unforgettable experience in the heart of Seoul.
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44 Insadong-gil, Jongno-gu, Seoul, South Korea

The best of Ssamzigil

Bucket-list experiences

BTS Fan ARMY Must Visit Day Tour from Seoul
Spring sale

BTS Fan ARMY Must Visit Day Tour from Seoul

English guide
Free cancellation
Instant confirmation
★ 4.9 (364) • 2K+ booked
US$ 44.95
30 off
Sale
Seoul Moonlight Walking Tour with Local Historian

Seoul Moonlight Walking Tour with Local Historian

English guide
Evening departure
Private tour
Free cancellation
Instant confirmation
★ 5.0 (217) • 1K+ booked
US$ 28.35
US$ 30.90
Seoul Yeouido Eland Han River Cruise

Seoul Yeouido Eland Han River Cruise

English guide
Up to 3 hrs
Free cancellation
Instant confirmation
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★ 4.4 (2,930) • 60K+ booked
From US$ 12.99
US$ 13.69
N Seoul Tower Ticket
Spring sale

N Seoul Tower Ticket

Halal-friendly
Instant confirmation
★ 4.6 (31,327) • 600K+ booked
From US$ 13.90
US$ 17.85
30 off
Bukhansan National Park: The Summit Course

Bukhansan National Park: The Summit Course

Free cancellation
Instant confirmation
★ 4.8 (16) • 100+ booked
US$ 59.35
Seoul One Day City Tour & Night View Tour

Seoul One Day City Tour & Night View Tour

English guide
Private tour
Free cancellation
Instant confirmation
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★ 4.9 (222) • 1K+ booked
From US$ 25.15
US$ 26.79
Gwangjang Market, Royal Palace, Naksan Park - Seoul Night Tour

Gwangjang Market, Royal Palace, Naksan Park - Seoul Night Tour

English guide
Evening departure
Free cancellation
Instant confirmation
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★ 4.9 (342) • 3K+ booked
US$ 37.69
US$ 41.15
Cherry Blossom Hunting Tour from Seoul

Cherry Blossom Hunting Tour from Seoul

English guide
Private tour
Free cancellation
Instant confirmation
★ 4.3 (33) • 400+ booked
US$ 43.59
15 off
Sale
Romantic tour : Cherry blossom days in spring from Seoul

Romantic tour : Cherry blossom days in spring from Seoul

English guide
Free cancellation
Instant confirmation
★ 4.9 (176) • 800+ booked
US$ 19.25
Seoul Kpop Tour

Seoul Kpop Tour

English guide
Free cancellation
Instant confirmation
★ 4.9 (138) • 1K+ booked
US$ 38.89
Hanbok Rental with Korean Hairstyling at Hanboknam Gyeongbokgung

Hanbok Rental with Korean Hairstyling at Hanboknam Gyeongbokgung

English guide
Halal-friendly
Free cancellation
Instant confirmation
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★ 4.5 (10,008) • 100K+ booked
From US$ 5.85
US$ 6.89
Seoul Dongdaemun SPAREX Jjimjilbang Sauna Admission Ticket

Seoul Dongdaemun SPAREX Jjimjilbang Sauna Admission Ticket

Free cancellation
Instant confirmation
★ 4.3 (131) • 3K+ booked
From US$ 9.35

Make it a getaway

The Stay Hotel Myeongdong

The Stay Hotel Myeongdong

Instant confirmation
★ 4.2 (349) • 50+ booked
From US$ 44.49
US$ 48.36
Line Hotel Myeongdong

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★ 4.3 (448) • 50+ booked
From US$ 54.62
New Blanc Central Myeongdong

New Blanc Central Myeongdong

Instant confirmation
★ 4.8 (31) • New Activity
From US$ 76.86
L7 HONGDAE by LOTTE

L7 HONGDAE by LOTTE

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★ 4.7 (1,169) • 50+ booked
From US$ 150.77
The Shilla Seoul

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★ 4.7 (1,004) • 50+ booked
From US$ 253.91
Boutique hotel k Dongdaemun

Boutique hotel k Dongdaemun

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★ 3.5 (326)
From US$ 30.79
SEOUL N HOTEL Dongdaemun

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★ 4.5 (443)
From US$ 27.48
Calistar Hotel

Calistar Hotel

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★ 3.2 (204)
From US$ 47.41
US$ 68.96
K-Grand Hotel Myeongdong

K-Grand Hotel Myeongdong

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★ 3.4 (258)
From US$ 39.30
Hotel Park Hill Myeongdong

Hotel Park Hill Myeongdong

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★ 3.8 (101)
From US$ 45.72
Design Hotel Daniel Campanella

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★ 4.8 (244)
From US$ 34.13
US$ 35.93
Borjomi Seoul Boutique Hotel

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★ 4.2 (405)
From US$ 41.69

Events with a lot of buzz

Nanta Show Ticket in Seoul
Spring sale

Nanta Show Ticket in Seoul

Free cancellation
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★ 4.8 (11,809) • 200K+ booked
From US$ 24.29
US$ 34.35
30 off
Wild Wild After Party Musical Seoul Ticket
Spring sale

Wild Wild After Party Musical Seoul Ticket

Free cancellation
Instant confirmation
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★ 4.9 (1,269) • 30K+ booked
From US$ 48.75
30 off
Sale
[THE MAN Alive : CHOICE] Musical Seoul Ticket
Spring sale

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Free cancellation
Instant confirmation
★ 4.7 (314) • 10K+ booked
From US$ 27.25
30 off
Sale
50 off
SHOW MUSICAL TOUCH FIVE Ticket in Seoul
Spring sale

SHOW MUSICAL TOUCH FIVE Ticket in Seoul

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★ 4.8 (65) • 1K+ booked
From US$ 29.09
45 off
Sale
Seoul Spring Festa WONDER SHOW Ticket

Seoul Spring Festa WONDER SHOW Ticket

Instant confirmation
New Activity
From US$ 20.65
THE PAINTERS Live Art K-pop Dance Show in Seoul
Spring sale

THE PAINTERS Live Art K-pop Dance Show in Seoul

Free cancellation
Instant confirmation
★ 4.8 (1,647) • 20K+ booked
From US$ 18.05
30 off
Sale
Jump - Comic Martial Arts Performance Ticket in Seoul
Spring sale

Jump - Comic Martial Arts Performance Ticket in Seoul

Free cancellation
Instant confirmation
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★ 4.6 (1,054) • 10K+ booked
From US$ 17.50
30 off
Sale
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

Free cancellation
Instant confirmation
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★ 4.7 (67) • 1K+ booked
From US$ 20.75
N Seoul Tower Namsan Wine Fair Ticket

N Seoul Tower Namsan Wine Fair Ticket

Instant confirmation
New Activity
US$ 30.85
US$ 34.35
Musical Vamp X Hunter Ticket in Seoul

Musical Vamp X Hunter Ticket in Seoul

Instant confirmation
★ 5.0 (2) • New Activity
US$ 21.49
US$ 41.25
Jeongdong Theater Seoul 2025 Show Series Ticket

Jeongdong Theater Seoul 2025 Show Series Ticket

Instant confirmation
★ 4.8 (201) • 1K+ booked
US$ 42.95
US$ 48.09
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

Free cancellation
Instant confirmation
★ 4.1 (9) • 50+ booked
From US$ 13.75

Trouble-free transport

WOWPASS: Prepaid Card for Cashless Payment in Korea

WOWPASS: Prepaid Card for Cashless Payment in Korea

2X KlookCash
Instant confirmation
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★ 4.6 (3,010) • 100K+ booked
US$ 3.45
US$ 4.15
KORAIL PASS - KTX Train Ticket
Spring sale

KORAIL PASS - KTX Train Ticket

2X KlookCash
Halal-friendly
Instant confirmation
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★ 4.8 (8,997) • 100K+ booked
From US$ 83.10
Free 3GB eSIM for South Korea worth ₩9,300
Customizable Pre-paid Travel Card - NAMANE CARD

Customizable Pre-paid Travel Card - NAMANE CARD

2X KlookCash
Instant confirmation
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★ 4.6 (695) • 20K+ booked
US$ 4.85
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Free cancellation
Instant confirmation
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★ 4.7 (888) • 7K+ booked
From US$ 138.00
10 off
Sale
Incheon International Airport - Seoul Shared Van

Incheon International Airport - Seoul Shared Van

2X KlookCash
Free cancellation
★ 4.6 (88) • 1K+ booked
US$ 19.90
US$ 24.25
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits
Spring sale

LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

2X KlookCash
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★ 4.3 (112) • 1K+ booked
US$ 2.59
50 off
Seoul Car Rental with Driver to Seoul City/Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park
From US$ 171.75
Incheon international Airport(ICN) Transfers

Incheon international Airport(ICN) Transfers

Free cancellation
★ 5.0 (5)
US$ 54.19
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Customized itinerary
Free cancellation
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★ 4.8 (787) • 4K+ booked
From US$ 185.45
10 off
Sale
9-Hour Car Rental with Driver to Nami Island Suburb / Alpaca World from Seoul

9-Hour Car Rental with Driver to Nami Island Suburb / Alpaca World from Seoul

Customized itinerary
Free cancellation
Instant confirmation
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★ 4.8 (137) • 1K+ booked
From US$ 185.45
10 off
Sale
Premium Airport Transfers by LOTTE rent-a-car: Incheon & Gimpo Airports

Premium Airport Transfers by LOTTE rent-a-car: Incheon & Gimpo Airports

Free cancellation
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★ 5.0 (2)
From US$ 49.89
20 off
Sale

All that's good & tasty

Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

Free cancellation
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★ 4.5 (57) • 1K+ booked
From US$ 20.60
Wangbijip (Myeongdong Main store)

Wangbijip (Myeongdong Main store)

Free cancellation
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★ 5.0 (2) • 50+ booked
From US$ 13.05
Seoul Restaurant Table Reservation

Seoul Restaurant Table Reservation

★ 4.3 (6) • 100+ booked
From US$ 5.15
Myeongdong Hanu Bang

Myeongdong Hanu Bang

Free cancellation
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★ 3.9 (19) • 200+ booked
From US$ 26.79
Crab Hoe Fish (Jangchung-dong Main Branch)

Crab Hoe Fish (Jangchung-dong Main Branch)

Free cancellation
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★ 4.8 (17) • 50+ booked
From US$ 131.69
HANCOOK (N Seoul Tower Branch)

HANCOOK (N Seoul Tower Branch)

Free cancellation
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★ 4.1 (8) • 100+ booked
US$ 72.15
Myeongdongjeong

Myeongdongjeong

Free cancellation
★ 4.0 (257) • 2K+ booked
From US$ 19.95
Wangbijip (Myeongdong 2nd store)

Wangbijip (Myeongdong 2nd store)

Free cancellation
★ 4.3 (7) • 100+ booked
From US$ 12.39
Hanbok Korean Restaurant in Seoul

Hanbok Korean Restaurant in Seoul

Free cancellation
Instant confirmation
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★ 5.0 (3) • New Activity
From US$ 9.65
US$ 10.30
Bibimbab - Cheil Jemyunso Myeongdong Branch
US$ 9.55
US$ 9.85
NOBIZIB Korean Beef

NOBIZIB Korean Beef

Free cancellation
★ 5.0 (2)
From US$ 19.95
Euljjiro Gukmul Tteokbokki Myeongdong branch in Seoul
From US$ 3.09

More to explore

Hanbok Rental and Photoshoot Experience by Hanbok That Day
Klook's choice

Hanbok Rental and Photoshoot Experience by Hanbok That Day

English guide
Free cancellation
Instant confirmation
Book now for today
★ 4.6 (2,073) • 30K+ booked
From US$ 10.85
O HUI&WHOO SPA & Massage | Myeongdong, Seoul

O HUI&WHOO SPA & Massage | Myeongdong, Seoul

In-app reservation
Free cancellation
Instant confirmation
★ 4.5 (767) • 9K+ booked
From US$ 71.59
Seoul Hair Styling & Make-Up Experience by Rolling Jay

Seoul Hair Styling & Make-Up Experience by Rolling Jay

Free cancellation
Book now for tomorrow
★ 5.0 (9) • 100+ booked
From US$ 52.89
Hanbok Rental near Gyeongbokgung Palace by Dorothy Hanbok
Spring sale

Hanbok Rental near Gyeongbokgung Palace by Dorothy Hanbok

English guide
Free cancellation
Instant confirmation
Book now for today
★ 4.8 (1,058) • 10K+ booked
From US$ 6.25
40 off
Sale
Hanbok Experience at Gyeongbokgung with Korean Hairstyling

Hanbok Experience at Gyeongbokgung with Korean Hairstyling

English guide
Free cancellation
Instant confirmation
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★ 4.9 (519) • 3K+ booked
From US$ 10.30
K-Pop Idol Hair & Makeup & Personal Color Diagnosis | Gangnam Seoul

K-Pop Idol Hair & Makeup & Personal Color Diagnosis | Gangnam Seoul

Free cancellation
Instant confirmation
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★ 3.0 (2)
From US$ 66.10
US$ 75.55
Seohwa Hanbok Rental at Gyeongbokgung
Klook's choice

Seohwa Hanbok Rental at Gyeongbokgung

English guide
7+ hrs
Free cancellation
Instant confirmation
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★ 4.5 (842) • 10K+ booked
From US$ 15.95
US$ 16.49
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Free cancellation
Instant confirmation
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★ 4.7 (31) • 300+ booked
From US$ 145.95
Bukchon Hanbok Rental and Photoshoot at Hanboknam
Klook's choice

Bukchon Hanbok Rental and Photoshoot at Hanboknam

Free cancellation
Instant confirmation
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★ 4.9 (49) • 500+ booked
From US$ 12.99
US$ 15.79
Photoshoot, Premium Hanbok Rental and Make-up at Gyeongbokgung

Photoshoot, Premium Hanbok Rental and Make-up at Gyeongbokgung

English guide
Up to 3 hrs
Free cancellation
Instant confirmation
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★ 4.3 (245) • 4K+ booked
From US$ 31.55
US$ 34.35
Gyeongbokgung Oneday Hanbok Rental Experience

Gyeongbokgung Oneday Hanbok Rental Experience

English guide
7+ hrs
Free cancellation
Instant confirmation
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★ 4.6 (4,598) • 60K+ booked
From US$ 13.75
US$ 16.49
Seoul Personal Color Analysis by Ocollor in Gangnam/Yeouido
Klook's choice

Seoul Personal Color Analysis by Ocollor in Gangnam/Yeouido

In-app reservation
Halal-friendly
Free cancellation
Instant confirmation
★ 4.6 (77) • 1K+ booked
From US$ 162.29

Why people love Ssamzigil

4.9 /5
104K+ reviews
Read all reviews
Trang *******
3 Mar
wearing hanbok is free of charge and you should spend at least 4 hours to visit. should do makeup at home and check the weather
2+
Trang *******
3 Mar
Professional staff, quick and gentle, many models to choose from. Location near the train station palace. Should buy
2+
Camilla *
3 Mar
It was a very unique show, that I think everyone should try at least once, it for all ages and very fun
Cristina ********
3 Mar
very easy to use. you need to plan ahead your trip where to get on and get off to maximisze its use and benefits
Husna ******
3 Mar
workers are very helpful and friendly! the process was smooth and i would recommend to everyone!! so worth it!!
2+
Dana *********
3 Mar
It was very good experience for exploring Seoul's sights. Audio explanation about these sights was good addition to our traveling :) Thank you!
Nathalia *******
3 Mar
It is a must to be claimed, given that it is free for tourists like us. Especially when you are just near Myeong-dong
2+
PERNAN *****
3 Mar
this has been the highlight of my Seoul Tour. Bongbong and Jacob are amazing guides. They made efforts to make the experience memorable and they succeeded. Highly recommended!

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FAQs about Ssamzigil

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What to know before visiting Ssamzigil

Remarkable Landmarks and Must-Visit Sights

Craft Shops

Step into a world where tradition meets modernity at the Craft Shops of Ssamziegil. As you wander from the lower to the upper floors, you'll discover a treasure trove of exquisite crafts, each piece a testament to the rich cultural tapestry of Korea. Whether you're seeking a unique souvenir or simply wish to admire the artistry, these shops offer a delightful journey through Korean craftsmanship.

Spiral Walking Path

Embark on a leisurely ascent through Ssamziegil's iconic Spiral Walking Path. This architectural marvel guides you through four floors of diverse shops, each brimming with unique offerings from handmade crafts to the latest fashion trends. It's not just a path; it's an experience that invites you to explore, discover, and indulge in the vibrant atmosphere of Insadong.

Rooftop Experience

Elevate your visit to Ssamziegil with the Rooftop Experience. While the famed Love Wall may no longer be present, the rooftop remains a serene oasis above the bustling streets of Insadong. Here, you can unwind and take in panoramic views, making it a perfect spot to relax and reflect on your adventures in this cultural haven.

Cultural Significance

Ssamzigil is a vibrant cultural hub in Seoul, where the past and present beautifully converge. It offers a unique opportunity to explore Korea's rich cultural heritage through a diverse range of artisanal shops and local crafts. Visitors can witness the evolution of Korean art and craftsmanship, as the complex seamlessly integrates traditional crafts with modern artistic expressions. As a cultural cornerstone in Insadong, Ssamzigil reflects the harmonious blend of Korea's rich history and contemporary art scene, paying homage to traditional Korean culture while embracing modern artistic expressions.

Local Artisans

Ssamzigil is a haven for local artisans, showcasing their talents through a variety of unique creations. From custom-designed clothing to personalized art pieces, the complex provides a platform for creative expression, allowing visitors to discover and appreciate the skills and creativity of these talented individuals.

Unique Architecture

The architectural design of Ssamzigil is a marvel, featuring a spiraling footpath that wraps around the courtyard, reminiscent of a traditional Insadong alleyway. This innovative layout enhances the shopping experience, making exploration both fun and engaging, and offering a delightful journey through the complex's vibrant offerings.