Jongno-gu

Commercial district
★ 4.9 (88K+ reviews) • 1M+ booked
Welcome to Jongno-gu, the historic heart of Seoul where tradition meets modernity. Nestled in the vibrant cityscape, this district is a treasure trove of cultural heritage, bustling markets, and serene palaces. Known for its rich historical landmarks and dynamic business environment, Jongno-gu offers a unique blend of old and new that will captivate your senses. Whether you're a history buff, a foodie, or a curious traveler, this must-visit destination invites you to immerse yourself in the rich heritage and dynamic experiences of South Korea.
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Seoul, South Korea

The best of Jongno-gu

Bucket-list experiences

The HANOI Foot and Body SPA City Hall Hotel President in Seoul
From US$ 82.25
US$ 87.35
Private premium Hanbok Rental & Photoshoot experience in Bukcheon

Private premium Hanbok Rental & Photoshoot experience in Bukcheon

Private group
Free cancellation
★ 5.0 (7)
From US$ 52.45
Hanbok Rental with Korean Hairstyling at Hanboknam Gyeongbokgung

Hanbok Rental with Korean Hairstyling at Hanboknam Gyeongbokgung

Bestseller
Halal-friendly
Free cancellation
★ 4.5 (9,598)
From US$ 11.45
US$ 13.99
Hanbok Rental and Photoshoot Experience by Hanbok That Day

Hanbok Rental and Photoshoot Experience by Hanbok That Day

Bestseller
Free cancellation
Instant confirmation
★ 4.6 (1,940)
From US$ 10.59
30 off
Sale
Gyeongbokgung Oneday Hanbok Rental Experience

Gyeongbokgung Oneday Hanbok Rental Experience

Bestseller
Free cancellation
Instant confirmation
★ 4.6 (4,589)
From US$ 14.15
US$ 16.79
[Daehan Hanbok] Gyeongbokgung Hanbok Rental & Photoshoot Experience

[Daehan Hanbok] Gyeongbokgung Hanbok Rental & Photoshoot Experience

Bestseller
English available
Free cancellation
★ 4.8 (175)
From US$ 6.35
Alive Museum & Dynamic Maze Ticket in Seoul

Alive Museum & Dynamic Maze Ticket in Seoul

Bestseller
Free cancellation
Instant confirmation
★ 4.6 (2,771)
From US$ 8.19
US$ 9.09
Hanbok Rental near Changdeok Palace by Dorothy Hanbok

Hanbok Rental near Changdeok Palace by Dorothy Hanbok

Bestseller
Free cancellation
Instant confirmation
★ 4.8 (1,038)
From US$ 10.25
US$ 10.49
Seohwa Hanbok Rental at Gyeongbokgung

Seohwa Hanbok Rental at Gyeongbokgung

Bestseller
Free cancellation
Instant confirmation
★ 4.5 (781)
From US$ 15.49
US$ 16.79
Gyeongbokgung Hanbok & Hairstyling Experience

Gyeongbokgung Hanbok & Hairstyling Experience

Bestseller
English available
Private group
★ 4.5 (810)
From US$ 6.65
Princess Hanbok Rental & Snap Photoshoot Experience

Princess Hanbok Rental & Snap Photoshoot Experience

Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.9 (330)
From US$ 14.15
Hanbok Rental at Changdeokgung Hanboknam Store

Hanbok Rental at Changdeokgung Hanboknam Store

Bestseller
Free cancellation
Instant confirmation
★ 4.5 (715)
From US$ 11.45
US$ 13.99

Make it a getaway

Hotel Venue G

Hotel Venue G

Instant confirmation
★ 4.2 (1,019)
From US$ 43.66
Hotel Midcity Myeongdong

Hotel Midcity Myeongdong

Instant confirmation
★ 4.5 (455)
From US$ 77.1
N285 Hotel Insadong

N285 Hotel Insadong

Instant confirmation
★ 4.4 (254)
From US$ 66.02
US$ 157.48
Koreana Hotel

Koreana Hotel

Instant confirmation
★ 4.3 (1,110)
From US$ 57.14
ibis Ambassador Seoul Insadong

ibis Ambassador Seoul Insadong

Instant confirmation
★ 4.2 (1,008)
From US$ 87.55
Moxy Seoul Insadong

Moxy Seoul Insadong

Instant confirmation
★ 4.5 (341)
From US$ 107.65
The Garden Hotel

The Garden Hotel

Instant confirmation
★ 2.7 (5)
From US$ 35.42
Hanok Hotel DAAM

Hanok Hotel DAAM

Instant confirmation
★ 4.4 (146)
From US$ 83.68
US$ 84.52
Hostel Tommy

Hostel Tommy

Instant confirmation
★ 4.8 (105)
From US$ 38.44
NINE TREE BY PARNAS SEOUL INSADONG

NINE TREE BY PARNAS SEOUL INSADONG

Instant confirmation
★ 4.5 (1,983)
From US$ 87.44
WOO MI GWAN HOTEL

WOO MI GWAN HOTEL

Instant confirmation
★ 3.6 (105)
From US$ 47.3
The Prima Hotel Jongno

The Prima Hotel Jongno

Instant confirmation
★ 4.6 (361)
From US$ 62.78

Events with a lot of buzz

Nanta Show Ticket in Seoul

Nanta Show Ticket in Seoul

Bestseller
Free cancellation
Book now for tomorrow
★ 4.8 (11,379)
From US$ 21.95
US$ 34.95
Wild Wild After Party Musical Seoul Ticket

Wild Wild After Party Musical Seoul Ticket

Bestseller
Free cancellation
Instant confirmation
★ 4.9 (1,126)
From US$ 23.09
20 off
Sale
[THE MAN Alive : CHOICE] Musical Seoul Ticket

[THE MAN Alive : CHOICE] Musical Seoul Ticket

Bestseller
Free cancellation
Instant confirmation
★ 4.7 (276)
From US$ 34.59
50 off
Sale
THE PAINTERS Live Art K-pop Dance Show in Seoul

THE PAINTERS Live Art K-pop Dance Show in Seoul

Bestseller
Free cancellation
Instant confirmation
★ 4.8 (1,572)
From US$ 19.59
30 off
Sale
Jump - Comic Martial Arts Performance Ticket in Seoul

Jump - Comic Martial Arts Performance Ticket in Seoul

Bestseller
Free cancellation
Instant confirmation
★ 4.6 (1,024)
From US$ 17.15
30 off
Sale
CHEF Show - the next generation of BIBAP!

CHEF Show - the next generation of BIBAP!

Bestseller
Free cancellation
Book now for tomorrow
★ 4.8 (1,309)
From US$ 24.45
US$ 34.95
K-Kick Taekwondo Show Ticket

K-Kick Taekwondo Show Ticket

Free cancellation
Instant confirmation
★ 4.7 (52)
From US$ 20.90
US$ 20.99
SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

SHOW MUSICAL <TOUCH FIVE> Ticket in Seoul

Instant confirmation
Book now for tomorrow
★ 4.2 (14)
From US$ 25.59
30 off
Sale
Seoul Musical Drama: Finding Mr. Destiny Ticket

Seoul Musical Drama: Finding Mr. Destiny Ticket

Free cancellation
★ 4.7 (106)
US$ 23.09
US$ 34.95
Romance Drama "Beautiful Life" Ticket in Seoul

Romance Drama "Beautiful Life" Ticket in Seoul

Free cancellation
★ 4.8 (13)
US$ 17.49
US$ 34.95
Korean Musical Bar in Seoul: ShowFilx

Korean Musical Bar in Seoul: ShowFilx

Free cancellation
Instant confirmation
Book now for tomorrow
★ 4.2 (6)
From US$ 7.69
US$ 14.69
The Concert of korean music prodigies
US$ 6.99
US$ 20.99

Trouble-free transport

Incheon international Airport(ICN) Transfers

Incheon international Airport(ICN) Transfers

Free cancellation
★ 5.0 (5)
US$ 55.15
KORAIL PASS - KTX Train Ticket

KORAIL PASS - KTX Train Ticket

Bestseller
Halal-friendly
Instant confirmation
★ 4.8 (8,829)
From US$ 84.35
Free 3GB eSIM for South Korea worth ₩9,300
Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Seoul Car Rental with Driver to Nami / Alpaca / Sokcho / Gangneung K-drama tour

Bestseller
Free cancellation
Instant confirmation
★ 4.7 (823)
From US$ 13.35
US$ 13.39
LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

LOTTE MART EZL CARD I Enjoy public transportation and K-Shopping benefits

Instant confirmation
Book now for today
★ 3.5 (30)
US$ 3.49
25 off
Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Seoul Car Rental with Driver to Seoul City / Seoul Suburb / Gangwon-do (Nami Island / Alpaca World / Sokcho)

Customized itinerary
Free cancellation
Instant confirmation
★ 4.8 (765)
From US$ 8.75
US$ 13.10
Seoul Car Rental with Driver to Everland/Nami Island/Alpaca World/Gangchon Rail Park/Vivaldi Park
From US$ 43.69
Incheon International Airport - Seoul Shared Van

Incheon International Airport - Seoul Shared Van

Free cancellation
★ 4.6 (74)
US$ 19.19
US$ 24.69
South Korea Intercity Express Bus Tickets

South Korea Intercity Express Bus Tickets

Bestseller
Halal-friendly
Instant confirmation
★ 4.7 (1,227)
US$ 6.99
US$ 10.49
Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Seoul Car Rental with Driver to Legoland/ Everland/ Alpaca/ Nami Island

Free cancellation
Instant confirmation
★ 4.9 (17)
From US$ 117.95
10 off
Sale
EZL CARD | A prepaid card for Korea transportation and shopping
US$ 3.49
Private Transfer to Phoenix / Alpensia / Yongpyong / High One / O2 / Welli Hilli Ski Resort
From US$ 253.35
US$ 288.29
Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Private Transfer to Vivaldi Park / Oak Valley / Elysian Ski Resort

Free cancellation
Instant confirmation
★ 4.7 (18)
From US$ 200.90
US$ 237.59

All that's good & tasty

MAN JOK OH HYANG JOKBAL (City Hall Branch)

MAN JOK OH HYANG JOKBAL (City Hall Branch)

Free cancellation
★ 4.7 (1,086)
From US$ 26.55
Myeongdongjeong

Myeongdongjeong

Free cancellation
★ 4.0 (253)
From US$ 20.29
Sunmine Haengbok Gejang (Dongdaemun Branch)

Sunmine Haengbok Gejang (Dongdaemun Branch)

Free cancellation
Book now for tomorrow
★ 4.5 (50)
From US$ 20.99
Myth Jokbal in Myeongdong

Myth Jokbal in Myeongdong

Free cancellation
★ 4.4 (326)
From US$ 27.25
[Michelin Guide] Seoul Mugunghwa (Lotte Hotel Sogong Branch)
From US$ 118.79
Jihwaja in Seoul

Jihwaja in Seoul

Set menu
À la carte
24-hour confirmation
★ 4.5 (25)
From US$ 76.89
853 in Insadong

853 in Insadong

Free cancellation
★ 4.5 (81)
From US$ 53.80
Seoul Bar Pass - Recommended Drink Spots and Benefit Package
US$ 1.39
90 off
Combo
Isaac Toast Myeongdong Cathedral

Isaac Toast Myeongdong Cathedral

Instant confirmation
★ 4.4 (86)
US$ 6.29
US$ 6.49
Gomkuksizib (Myeongdong Branch)

Gomkuksizib (Myeongdong Branch)

Free cancellation
★ 4.0 (2)
From US$ 12.59
Myeongdong Hanu Bang

Myeongdong Hanu Bang

Free cancellation
★ 3.9 (19)
From US$ 27.25

More to explore

Dongdaemun Discount Coupon in Seoul - Super PASS

Dongdaemun Discount Coupon in Seoul - Super PASS

Bestseller
Instant confirmation
★ 4.3 (343)
US$ 1.25
Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Myeong-dong pass- Free gift and Special Vouchers with Shopping Guide

Bestseller
Free cancellation
Instant confirmation
★ 4.2 (160)
Free Voucher
Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Seoul City Tour Bus Downtown Palace Namsan Hop-On Hop-Off Tours

Bestseller
Instant confirmation
Book now for tomorrow
★ 4.5 (492)
US$ 11.85
US$ 13.99
Seoul City Tour Bus Night View Course

Seoul City Tour Bus Night View Course

Bestseller
Instant confirmation
Book now for tomorrow
★ 4.1 (734)
US$ 16.39
US$ 18.89
OLIVE YOUNG Mobile Coupon (Cash Voucher)

OLIVE YOUNG Mobile Coupon (Cash Voucher)

Instant confirmation
★ 4.9 (144)
From US$ 3.49
Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Shinsegae Duty Free Seoul/Busan/Incheon Airport Store Voucher

Instant confirmation
Book now for today
★ 4.4 (122)
Free Voucher
Shinsegae Department Store Benefit Coupon in Myeongdong

Shinsegae Department Store Benefit Coupon in Myeongdong

Instant confirmation
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★ 4.2 (37)
Free Voucher
The Shilla Duty Free Seoul Store Voucher

The Shilla Duty Free Seoul Store Voucher

Instant confirmation
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★ 4.4 (49)
Free Voucher
Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Currency Exchange Rate Benefit Coupon - MoneyBox Gwangjang Market in Seoul

Instant confirmation
Book now for today
★ 4.3 (25)
Free Voucher
Daiso Mobile Coupon (Cash Voucher) in Korea

Daiso Mobile Coupon (Cash Voucher) in Korea

Instant confirmation
Book now for today
★ 5.0 (14)
US$ 6.99
Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Seoul My Soul Gifts (Pick up at Myeongdong / Jongno)

Free cancellation
Instant confirmation
★ 4.7 (3)
From US$ 7.55
US$ 8.39
Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Seoul Gifts - Artistic Seoul Gifts (Pick up at Myeongdong / Jongno)

Free cancellation
Instant confirmation
★ 5.0 (3)
From US$ 22.65
US$ 25.15

Why people love Jongno-gu

4.9 /5
88K+ reviews
Read all reviews
YIXIE ******
4 days ago
Easy to use after purchase. I was able to use multiple vouchers in a single transaction. Can be stacked with tax refund.
Princess **************
4 days ago
The themed hanboks were beautiful with a wide range of sizes. The staff were friendly and accommodating!
Kimberly *****
4 days ago
100/10 would recommend!!! Don’t miss this experience when visiting South Korea. Sarah, our tour guide was amazing! Speaks great English and very helpful. Everything was smooth from start to finish. Driver was great and van is 💯💯💯 Gamsahamnida, Sarah! 🫰🫰🫰
2+
클룩 회원
4 days ago
I stayed here for a night while traveling alone in Seoul. It was easy to find because it was in the center of Ikseon-dong, and the room and bathroom were super clean. I'm going to stay here again on my next trip^^
Klook用戶
4 days ago
It’s very beautiful, and the dancing is also very beautiful, and some of the dances are quite difficult, some of them are very handsome, and the figure is really good. The whole show is highly recommended! !
Klook 用戶
4 days ago
It's very close to the exit of Gyeongbokgung subway station, and you can get to Gyeongbokgung Palace just across the street. It's super convenient👍 Fortunately, there aren't many people when I visit on weekdays. The store staff will help you put on Hanbok and braid your hair (the braiding sister is very attentive and her hair is beautifully styled) ) Recommended for friends who want to experience Hanbok~
Enting ***
4 days ago
good performance. may want to include more special elements. some part of the drumming is abit lengthy.
Klook User
4 days ago
the experience was just fine. the only problem is that the space for legs is too short, so I couldn't move my seat because I could hurt the person sitting behind me.

Nearby places to go

1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors
1M+ visitors

FAQs about Jongno-gu

What is the best time to visit Jongno-gu, Seoul?

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What to know before visiting Jongno-gu

Remarkable Landmarks and Must-Visit Sights

Gyeongbokgung Palace

Journey into the heart of Korea's royal past at Gyeongbokgung Palace, the most majestic of the Joseon Dynasty's palaces. As you wander through its grand halls and serene gardens, you'll be captivated by the intricate architecture and the stories of kings and queens that echo through its corridors. Whether you're a history buff or simply looking to soak in the beauty of Korean heritage, Gyeongbokgung offers an unforgettable glimpse into the nation's regal history.

Changdeokgung Palace

Step into a world of timeless elegance at Changdeokgung Palace, a UNESCO World Heritage site celebrated for its stunning Secret Garden. This palace is a masterpiece of Korean landscape architecture, where nature and history intertwine seamlessly. As you explore its tranquil pathways and lush greenery, you'll discover why it was a favored retreat for Korean royalty. Changdeokgung is a must-visit for anyone eager to experience the serene beauty of Korea's royal past.

Bukchon Hanok Village

Immerse yourself in the charm of ancient Korea at Bukchon Hanok Village, a living museum of traditional Korean architecture. Stroll through its narrow alleys lined with beautifully preserved hanok houses, and feel the pulse of history in this picturesque neighborhood. Whether you're capturing the perfect photo or simply enjoying the peaceful ambiance, Bukchon offers a unique window into Korea's cultural heritage amidst the vibrant cityscape of Seoul.

Culture and History

Jongno-gu is the beating heart of Seoul's history, where you can walk through time in the footsteps of Korean royalty. This district has been the epicenter of Korean politics, economics, and culture for over 600 years, housing the majestic Joseon-era royal palaces and the iconic Blue House, the former presidential residence. As you explore, you'll find yourself immersed in the stories and traditions that have shaped Korea's past and present.

Local Cuisine

Jongno-gu is a culinary haven that promises to tantalize your taste buds with its diverse array of traditional Korean dishes. Start your food adventure at Gwangjang Market, one of Korea's oldest traditional markets, where you can savor bindaetteok (mung bean pancakes) and mayak gimbap (mini seaweed rice rolls). Don't miss the vibrant food scene in Insadong, where you can indulge in bibimbap, bulgogi, and authentic Korean tea and snacks. Whether you're sampling street food or dining in upscale restaurants, Jongno-gu offers a delightful culinary experience for every palate.

Cultural Significance

Steeped in history, Jongno-gu is a treasure trove of cultural landmarks, including palaces, temples, and traditional villages. This district played a pivotal role during the Joseon Dynasty and remains a vibrant cultural hub in modern Seoul. As you wander through its streets, you'll encounter the rich heritage that continues to influence Korean culture today.

Historical Landmarks

Discover the grandeur of Korea's royal past by visiting Jongno-gu's key historical landmarks. Gyeongbokgung Palace, Changdeokgung Palace, and the Jongmyo Shrine are must-see sites that offer a fascinating glimpse into the architectural splendor and regal history of the Joseon Dynasty. Each landmark tells its own story, inviting you to explore the legacy of Korea's illustrious past.