Singapore, 21 August 2024 - Klook, Asia's leading platform for experiences and travel services, continues to innovate within the social commerce space, with new initiatives to empower Gen Z and millennial travelers. As part of its ongoing commitment to harnessing the power of social media through its rapidly growing Kreator influencer program, Klook is integrating seamless booking capabilities across platforms including an exciting new booking feature on TikTok.
Social media has emerged as a powerful enabler of discovery and booking, particularly among the next generation of travelers, and Klook is doubling down to capture this shift. A notable example of this approach is Klook’s latest partnership with TikTok, where users across 7 markets in Southeast Asia and Japan can now discover travel attractions and book them directly within the app, making it easier for users to move from inspiration to action.
"Social media has become the go-to channel for travelers seeking inspiration on destinations and things to do. Klook is now able to bridge these travelers directly to the activities they discover on their feeds, enhancing our social-first approach in meeting the needs of the next generation of travelers," says Marcus Yong, Vice President, Global Marketing, Klook.
Klook is integrating seamless booking capabilities across platforms including an exciting new booking feature on TikTok.
These advancements in social commerce open up new avenues for Klook’s extensive network of merchant partners to connect with and engage this next-generation demographic of travelers.
With impressive growth observed in markets like Taiwan, Australia, and the US, Klook is expanding its Kreator program to include platforms such as YouTube to explore a wider range of formats that can cater to the demand for authentic user-generated content (UGC).
Since its launch in 2023, the Klook Kreator program has grown to include over 20,000 Kreators across 16 markets globally, in a bid to be the world’s largest social travel community that thrives on creating and sharing authentic UGC. The company is also investing in empowering Kreators globally, elevating their content creation journey through Kreator Labs workshops, facilitating discussions, and collaborating with merchant partners to provide opportunities to experience activities firsthand.
Klook Kreator Labs workshops: elevating content creation capabilities through knowledge sharing
Being at the forefront of this new travel evolution, Klook is set to host Asia Pacific’s largest gathering of content creators in the travel space in September 2024. Bringing together over 130 Kreators globally, Klook is underscoring its commitment and ambition toward shaping the future of travel commerce.
