- Swiftonomics swept through the city during the Taylor Swift | The Eras Tour in Singapore
- Fans of Taylor Swift (Swifties) traveled to Singapore from across the globe, with many exploring new experiences and activities beyond the concert spectacle
As the curtains draw on the Taylor Swift | The Eras Tour in Singapore which brought many fans’ Wildest Dreams to life, Klook unveils insights as the Official Experience Partner around the economic impact of event tourism, or in this case, Swiftonomics. Internal data display the travel behavior of fans who not only came for the concert spectacle, but immersed themselves into experiences in Singapore.
Willingness to spend more on experiences in Singapore
During the week when Taylor Swift | The Eras Tour in Singapore was in town, concertgoers spent up to 5X more on experiences around the city booked through Klook's seamless booking platform.
Travelers are seeking out more adventures
Travelers from all over the world coming into Singapore sparked a 200% increase in bookings for the Klook Pass Singapore, underscoring their interest in exploring the Lion City. The Klook Pass allows travelers to explore multiple attractions at a bundle price, giving a richer experience and greater value.
What are fans looking for?
Fans stayed connected with the help of SIM and eSIM Cards which can be picked up conveniently upon arrival. Attractions like Universal Studios Singapore and Gardens by the Bay were among the most-booked activities from concertgoers during the same period.
Over 2,500 Swifties ferried via the post-concert shuttle service
Beyond being the Official Experience Partner, Klook offered a comprehensive suite of services including the post-concert shuttle service together with Wagon Asia, to enhance the in-destination experience for fans and letting them navigate the post-concert rush with ease. Klook will continue to offer this service for future concerts and international acts to ensure a seamless experience for all.
More than 600K users in line for Klook Experience Packages
Despite the overwhelming demand of more than 600,000 users in line during the sale of the Klook Experience Packages, bundling concert tickets with hotel stays. Klook’s robust app infrastructure ensured a smooth booking experience for fans. This tech advancement managed heavy user traffic, guaranteeing fair access to the tickets while maintaining optimal app stability.
Swifties unite: where top fanbases are at beyond Singapore
Based on internal data, there was high demand from across the Asia Pacific region beyond Singapore for the Klook Experience Packages. Fans from the Philippines, Mainland China, Taiwan, Thailand, Hong Kong & Macau were among the top fanbases for where Swifties are traveling from.
Till the next one!
